Clean Caffeine Meets Functional Fuel in Brand's First Retail Debut

SUMMERVILLE, SC / ACCESS Newswire / May 23, 2025 / Javvy Coffee, the clean caffeine brand known for its cult-favourite Protein Coffee, is officially heading to store shelves. Beginning 26 May 2025, Javvy's ready-to-drink Protein Coffee will be available in all Sprouts Farmers Market locations across the U.S., marking the company's first-ever retail launch.

Until now, Javvy has built a strong following through its direct-to-consumer subscription model, offering customers a consistent way to get their caffeine fix with clean ingredients and no compromise. With this new launch, the brand is bringing its beloved proffee to a wider audience-those looking for energy, focus, and fuel in one convenient bag.

"This is a huge step for us," the Javvy team shared. "We've always stayed close to our customers-learning from them, improving with them-and now we get to meet them right where they shop."

Javvy first entered the market in 2020, responding to a common frustration: iced coffees that tasted good but were packed with sugar, gums, and artificial additives. The company's original Coffee Concentrate gave customers control, letting them build their own perfect cup. In 2023, Protein Coffee was introduced to simplify routines even further-offering a convenient, better-for-you option for mornings, workouts, and everything in between.

Sprouts, with its commitment to wellness and clean-label products, was a natural fit. "Sprouts shoppers care about what goes into their bodies. So do we," the team said. "We're proud to be on their shelves."

This retail rollout also supports Javvy's ongoing focus on in-person connection. The team is planning to engage at future events like music festivals, wellness gatherings, and local run clubs-efforts aimed at staying close to their community and tapping into real-time feedback.

While retail is a new chapter, Javvy's subscription model remains a core part of the business, offering flexibility and convenience for those who want Protein Coffee delivered to their door-no decision fatigue required.

About Javvy Coffee

Javvy Coffee is a clean caffeine brand offering Coffee Concentrate and Protein Coffee made with naturally derived ingredients. Founded in 2020, Javvy helps people build better routines with products designed for energy, focus, and real-life function-without added sugars, gums, or artificial flavours. Javvy Coffee is available at javvycoffee.com, through subscription, and now in all Sprouts Farmers Market locations nationwide.

Contact: info@javvycoffee.com

SOURCE: Javvy Coffee