DALLAS, TX / ACCESSWIRE / July 17, 2024 / In a state where electricity choice is both a right and a challenge, EnergyBot's latest research unveils significant discrepancies between advertised electricity rates and the actual costs incurred by consumers.

This comprehensive analysis, involving over 500 Texas residents, highlights the complexities faced by consumers in navigating the competitive electricity market, particularly with so-called "Free Nights" and "Bill Credit" plans.

On the surface, these plans sound great. The language "free" and "bill credit" makes people think they are getting the best deal. But it's actually the opposite. These heavily marketed plans often end up costing significantly more than expected, adding up to thousands of dollars over time.

The study underscores the need for improved transparency and the use of tools to help consumers better understand and select the most cost-effective electricity plans.

Key Findings:

• Free Nights and Weekends Plans cost 30% ($1,435 annually) more than traditional fixed-price plans.

• Bill Credit Plans cost 24% ($1,072 annually) more than traditional fixed-price plans.

• 87% of consumers want the lowest cost plan.

• 98% were not able to identify the lowest cost plan.

"People want the lowest rate possible; these plans may appear to offer just that, but it's 100% bait and switch," says Fred Purches, Chief Product Officer at EnergyBot. "Even the EFL doesn't make it easy for the consumer to understand the rate structure."

"I've spoken with hundreds of customers in Texas, and it is apparent that the marketing energy providers use is misleading. Bill credit plans have become especially troublesome in the last few years," added Meera Dahyabhai, Head of Residential Products at EnergyBot. "Once I explain the nuances of the plan it becomes apparent that for 99% of Texans, this will cost them more, and it's not just a few dollars, it's potentially thousands of dollars."

Methodology: EnergyBot analyzed top-ranking plans from the state-operated electricity shopping website, PowerToChoose.org. Using actual historical energy usage data, the study calculated the bill amounts for each homeowner over a 12-month period for every plan in comparison to a low-cost traditional fixed-price plan. This study collected data from interval usage data for 501 participants, categorized into different household types: apartments, small homes, and large homes. The dataset includes interval usage data for 12 consecutive months for customers served by two major utility companies.

Implications: This study underscores the importance of transparency in the electricity market. The advertised rates often differ significantly from the actual bills consumers receive, making it difficult to calculate the true cost of various plans. EnergyBot aims to help consumers navigate these challenges by providing a clearer understanding of the true costs associated with different electricity plans.

This website is supposed to help consumers, but because it does not take a user's actual energy usage into account it more than often leads them to a tricky plan.

EnergyBot's Commitment: EnergyBot is dedicated to simplifying the process of choosing an electricity plan by offering transparent and accurate cost analyses. Our goal is to empower consumers with the information they need to make informed decisions and avoid unexpected costs.

About EnergyBot: EnergyBot is an innovative shopping website designed to help Texans make the best decisions about their energy. Driven by a proprietary technology platform, EnergyBot is the first online energy broker to leverage modern A.I. technologies and industry-specific data to offer each business a simpler process and completely transparent experience - ultimately reducing annual energy costs.

Contact Information

Thad Warren
Head of Marketing
thad.warren@energybot.com
(424) 372-1995

SOURCE: EnergyBot

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