FORM
6-K
SECURITIES
AND EXCHANGE COMMISSION
Washington,
D.C. 20549
Report
of Foreign Private Issuer
Pursuant
to Rule 13a-16 or 15d-16 of
the
Securities Exchange Act of 1934
For May
6, 2010
Commission
File Number: 001-33271
CELLCOM
ISRAEL LTD.
10
Hagavish Street
Netanya,
Israel 42140
________________________________________________
(Address
of principal executive offices)
Indicate
by check mark whether the registrant files or will file annual reports under
cover of Form 20-F or Form 40-F.
Form 20-F
__X__ Form
40-F _____
Indicate
by check mark if the registrant is submitting the Form 6-K in paper as permitted
by Regulation S-T Rule 101(b)(1):
Indicate
by check mark if the registrant is submitting the Form 6-K in paper as permitted
by Regulation S-T Rule 101(b)(7):
Indicate
by check mark whether the registrant by furnishing the information contained in
this Form is also thereby furnishing the information to the Commission pursuant
to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
Yes _____ No
__X__
If “Yes”
is marked, indicate below the file number assigned to the registrant in
connection with Rule 12g3-2(b): Not
Applicable
CELLCOM
ISRAEL LTD. ANNOUNCES CLASS ACTION PROCEEDINGS TO CONTINUE
While
the Company has not issued any report concerning the matter set forth below, the
Company’s controlling shareholder will provide an immediate report about this
matter under their Israeli reporting requirements and, consequently, the Company
is filing this Form 6-K.
NETANYA,
Israel, May 6, 2010 – Cellcom Israel Ltd. (NYSE: CEL) (the "Company") announced
today that the Israeli Supreme Court did not accept the Company's appeal on a
decision to approve the motion to certify the following lawsuit as a class
action, for reasons not related to the merits of the matter. The purported class action lawsuit was filed against the Company
in March 2008 in the District Court of Central Region, by plaintiffs alleging to
be the Company's subscribers, in connection with allegations that the Company
has unlawfully charged its' subscribers for providing them with call details
records. In August 2009, the motion to certify the lawsuit as a class action was
approved in relation to an allegation that the Company breached the agreements
with its subscribers by charging them for the service it previously provided
free of charge, without obtaining their consent. Consequently, the lawsuit will
continue to be tried in the District Court as a class action in relation to such
allegation. The total amount claimed from the Company is estimated by the
plaintiffs to be approximately NIS 440 million.
About Cellcom
Israel
Cellcom
Israel Ltd., established in 1994, is the leading Israeli cellular provider;
Cellcom Israel provides its approximately 3.292 million subscribers (as at
December 31, 2009) with a broad range of value added services including cellular
and landline telephony, roaming services for tourists in Israel and for its
subscribers abroad and additional services in the areas of music, video, mobile
office etc., based on Cellcom Israel's technologically advanced infrastructure.
The Company operates an HSPA 3.5 Generation network enabling advanced high speed
broadband multimedia services, in addition to GSM/GPRS/EDGE and TDMA
networks. Cellcom
Israel offers Israel's broadest and largest customer service infrastructure
including telephone customer service centers, retail stores, and service and
sale centers, distributed nationwide. Through its broad customer service network
Cellcom Israel offers its customers technical support, account information,
direct to the door parcel services, internet and fax services, dedicated centers
for the hearing impaired, etc. As of 2006, Cellcom Israel, through its wholly
owned subsidiary Cellcom Fixed Line Communications L.P., provides landline
telephone communication services in Israel, in addition to data communication
services. Cellcom Israel's shares are traded both on the New York Stock Exchange
(CEL) and the Tel Aviv Stock Exchange (CEL). For additional information please
visit the Company's website www.cellcom.co.il
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Company
Contact
Yaacov
Heen
Chief
Financial Officer
investors@cellcom.co.il
Tel:
+972 52 998 9755
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Investor Relations
Contact
Porat
Saar & Kristin Knies
CCG
Investor Relations Israel & US
cellcom@ccgisrael.com
Tel:
+1 646 233 2161
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Signatures
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has
duly caused this report to be signed on its behalf by the undersigned, thereunto
duly authorized.
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CELLCOM
ISRAEL LTD.
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Date:
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May
6, 2010
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By:
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/s/ Liat
Menahemi Stadler
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Name:
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Liat
Menahemi Stadler
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Title:
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General
Counsel
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