UNITED STATES  SECURITIES AND EX

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities and Exchange Act of 1934

Date of Report: January 31, 2008
(Date of earliest event reported)

Umpqua Holdings Corporation
(Exact Name of Registrant as Specified in Its Charter)

OREGON    000-25597    93-1261319 
(State or Other Jurisdiction of    (Commission File    (I.R.S. Employer 
Incorporation or Organization)    Number)    Identification Number) 

One SW Columbia, Suite 1200
Portland, Oregon 97258
(address of Principal Executive Offices)(Zip Code)

(503) 727-4100
(Registrant's Telephone Number, Including Area Code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy
the filing obligation of the registrant under any of the following provisions:

[ ]    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 
    230.425) 
 
[ ]    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 
    240.14a-12) 
 
[ ]    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange 
    Act (17 CFR 240.14d-2(b)) 
 
[ ]    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange 
    Act (17 CFR 240.13e-4(c)) 


Item 8.01 Other Events.

On January 31, 2008, Umpqua Holdings Corporation announced the promotion of Ron Farnsworth from Senior Vice President Financial Integrity to Executive Vice President Chief Financial Officer and the promotion of Neal McLaughlin from Senior Vice President Controller to Executive Vice President Treasurer. Mr. Farnsworth remains Principal Financial Officer and Mr. McLaughlin remains Principal Accounting Officer. The press release is attached as Exhibit 99.1.

Item 9.01    Financial Statements and Exhibits. 
 
    (a)    Not applicable. 
    (b)    Not applicable. 
    (c)    Exhibits. 
        99.1 Press Release 
 
                                           SIGNATURES 

          Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant
has duly caused this reported to be signed on its behalf of the undersigned hereunto duly
authorized.

    UMPQUA HOLDINGS CORPORATION 
    (Registrant) 
 
 
Dated: January 31, 2008    By: /s/ Steven L. Philpott 

             Steven L. Philpott 
             Executive Vice President/General Counsel/Secretary