SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                    FORM 6-K

                        REPORT OF FOREIGN PRIVATE ISSUER
                     PURSUANT TO RULE 13a-16 OR 15d-16 UNDER
                       THE SECURITIES EXCHANGE ACT OF 1934

                          For the month of October 2004

                                        .
                    FOMENTO ECONOMICO MEXICANO, S.A. DE C.V.
             (Exact name of Registrant as specified in its charter)

                       Mexican Economic Development, Inc.
                 (Translation of Registrant's name into English)

                              United Mexican States
                 (Jurisdiction of incorporation or organization)


                           General Anaya No. 601 Pte.
                               Colonia Bella Vista
                           Monterrey, Nuevo Leon 64410
                                     Mexico
                    (Address of principal executive offices)


 Indicate by check mark whether the registrant files or will file annual reports
                     under cover of Form 20-F or Form 40-F:

                               Form 20-F |X|     Form 40-F |_|

 Indicate by check mark if the registrant is submitting the Form 6-K in paper as
               permitted by Regulation S-T Rule 101(b)(1): _______


 Indicate by check mark if the registrant is submitting the Form 6-K in paper as
               permitted by Regulation S-T Rule 101(b)(7): _______


 Indicate by check mark whether by furnishing the information contained in this
     Form, the registrant is also thereby furnishing the information to the
                   Commission pursuant to Rule 12g3-2(b) under
                      the Securities Exchange Act of 1934.

                               Yes |_|     No |X|

       If "Yes" is marked, indicate below the file number assigned to the
         registrant in connection with Rule 12g3-2(b): 82-_____________



                                   SIGNATURES

    Pursuant to the requirements of the Securities Exchange Act of 1934, the
    registrant has duly caused this report to be signed on its behalf of the
                     undersigned, thereunto duly authorized.

                                       FOMENTO ECONOMICO MEXICANO, S.A. DE C.V.

                                                     By: /s/ Federico Reyes
                                                         -----------------------
                                                         Federico Reyes
                                                         Chief Financial Officer

Date: October 27, 2004



                                                                    [LOGO] FEMSA

Investor Contact:

Juan F. Fonseca
(52) 818-328-6245
juan.fonseca@femsa.com.mx

Alan Alanis
(52) 818-328-6211
alan.alanis@femsa.com.mx

Media Contact:

Jaime Toussaint
(52) 818-328-6202
jtouelo@femsa.com.mx

Carolina Alvear
(52) 818-328-6046
calvsev@femsa.com.mx

[LOGO]     [SEAL]
 FMX      --------
LISTED    FEMSAUBD
 NYSE

                          FEMSA reports solid operating
                       results for the third quarter and
                           first nine months of 2004

Monterrey,  Mexico, October 27, 2004 -- Fomento Economico Mexicano, S.A. de C.V.
("FEMSA") (NYSE: FMX; BMV: FEMSA UBD, FEMSA UB), the largest integrated beverage
company in Latin America,  today reported its operational and financial  results
for the third quarter and first nine months of 2004.

Business Highlights

o FEMSA  Consolidated  total revenues  increased 6.8% and income from operations
was up 6.6% during 3Q04 driven by steady performance at our main business units.

o FEMSA  Cerveza  domestic  volume  increased  4.3%  during 3Q04 and income from
operations  rose  4.6%.  We  continued  to  experience   positive  sales  trends
throughout all our Mexican territories by leveraging our new business model.

o Coca-Cola  FEMSA's income from  operations  increased 9.0% during the quarter.
Operating margin expanded  year-over-year  in all  international  operations and
sequentially in Mexico.

o FEMSA Comercio added 173 net new Oxxo stores during the quarter,  now totaling
3,259 locations nationwide, 718 more stores than a year ago.


October 27, 2004                       1


                                                                    [LOGO] FEMSA

Jose Antonio Fernandez,  Chairman and CEO of FEMSA,  commented, "I am pleased to
report another quarter where we made solid progress in the implementation of our
beverage  strategy.  As you know,  in late August we finalized  the  transaction
whereby  we   repurchased   30%  of  FEMSA  Cerveza  and  unwound  our  business
relationship  with  Interbrew.  We are moving  swiftly to  leverage  our renewed
flexibility  and are making  progress in the design of the business plan for our
U.S. exports together with Heineken USA. In the key domestic beer market, we are
on track in our transformation efforts with very positive results.

At  Coca-Cola  FEMSA,  we achieved  operating  margin  expansion  in most of our
territories.  It is  increasingly  evident  that  the  acquisition  of  our  new
territories is supporting our growth through the diversification of revenues and
profit sources throughout Latin America.

Finally,  FEMSA  Comercio  advanced in the  consolidation  of Oxxo's  leadership
position in the market while continuing to improve the value  proposition in its
stores,  with a view to continue  increasing  same-store  sales  performance  by
better identifying and serving customers' needs.

We are optimistic  about the road ahead and we will keep the pace. There is much
work to be done in our pursuit to create long-term shareholder value."

Notice

Upon  the  completion  of  our  acquisition  of  Panamerican   Beverages,   Inc.
("Panamco"),  we began  consolidating  its  operating  results  as of May  2003.
Therefore,  operating  results  presented  in this  report for  Coca-Cola  FEMSA
("KOF") and for FEMSA  consolidated for the nine months ended September 30, 2004
are not  comparable  to the nine months  ended  September  30,  2003.  Operating
results  for the third  quarter  ended  September  30,  2004,  however are fully
comparable  with the third  quarter of 2003.  Our annual  results  will be fully
comparable to the previous year once we report for full year 2005.


October 27, 2004                       2


                                                                    [LOGO] FEMSA

DISCUSSION  OF  FINANCIAL  RESULTS FOR THE THIRD  QUARTER AND NINE MONTHS  ENDED
SEPTEMBER 30, 2004 COMPARED TO THE THIRD QUARTER AND NINE MONTHS ENDED SEPTEMBER
30, 2003.

FEMSA

FEMSA total  revenues  increased by 6.8% to Ps. 23.702  billion during 3Q04 from
Ps. 22.195 billion during 3Q03.  Almost 90% of the increase in total revenues is
related to the growth at FEMSA  Comercio,  which  added 718 net new  convenience
stores in the last twelve months.

For the first nine months of 2004, our consolidated  total revenues increased by
21.4% to Ps. 68.282  billion from Ps. 56.223  billion  during the same period of
2003.  The  increase in total  revenues was driven by growth in every one of our
main operating companies,  with most of the increase due to the inclusion of the
new Coca-Cola FEMSA territories,  and the growth in net new Oxxo stores at FEMSA
Comercio.

Cost of sales increased to Ps. 12.520 billion during 3Q04 compared to Ps. 11.521
billion  during  the same  period of 2003,  an  increase  of 8.7%.  Most of this
increase  was due to an  increase  in the net  number of Oxxo  stores,  and to a
lesser extent,  a higher cost of sales at FEMSA Cerveza.  Gross margin decreased
90 basis points to 47.2% of total revenues  during 3Q04 compared to 48.1% during
3Q03.  This was  primarily  due to the  higher  proportion  of the lower  margin
operations of FEMSA Comercio in FEMSA's consolidated  results, as well as slight
contractions in the gross margins of FEMSA Cerveza and FEMSA Empaques.

Our cost of sales  increased to Ps. 36.190  billion during the first nine months
of 2004 compared to Ps. 29.187  billion during the first nine months of 2003, an
increase of 24.0%. Nearly two-thirds of the increase was due to the inclusion of
the new Coca-Cola FEMSA  territories,  while most of the remaining third was due
to an increase in the net number of Oxxo stores.  Our gross margin decreased 110
basis  points to 47.0% of total  revenues  during the first nine  months of 2004
compared to 48.1% for the same period of 2003.

Income from  operations  increased  by 6.6% to Ps.  3.613  billion  during 3Q04,
resulting in an operating margin of 15.2%. The observed margin contraction of 10
basis points from 3Q03 primarily resulted from the net effect of declines in the
operating  margins of FEMSA  Empaques and FEMSA  Comercio,  partially  offset by
improvements in the operating margins of FEMSA Cerveza and Coca-Cola FEMSA.

For the first nine months of 2004,  income from  operations  increased  by 13.2%
reaching Ps.  9.932  billion  compared to Ps.  8.776  billion for the first nine
months of 2003. The  consolidated  operating  margin  decreased 110 basis points
from the same period of 2003 to 14.5% of total revenues. This margin contraction
resulted from the net effect of a decrease in the operating margins of Coca-Cola
FEMSA, FEMSA Comercio,  and FEMSA Empaques,  which was partially offset by a 110
basis point improvement in the operating margin of FEMSA Cerveza.


October 27, 2004                       3


                                                                    [LOGO] FEMSA

Net interest  expense  amounted to Ps. 716 million during 3Q04,  compared to Ps.
807 million  during 3Q03,  due to the net effect of (1) increased  debt from the
purchase of 30% of FEMSA Cerveza during 3Q04, and (2) a favorable  comparison to
3Q03, when we recognized a one-time  commission charge related to the prepayment
of debt incurred for the Panamco acquisition. For the first nine months of 2004,
net interest expense amounted to Ps. 2.229 billion compared to Ps. 1.437 billion
for the first  nine  months of 2003.  This  increase  is  primarily  related  to
interest  expense related to debt incurred by Coca-Cola FEMSA to acquire Panamco
in May 2003.

Foreign  exchange gain (loss)  amounted to a gain of Ps. 62 million during 3Q04.
This was a significant  improvement  from the loss of Ps. 1.164  billion  during
3Q03. The Ps. 62 million gain is due to the appreciation of 1.18% of the Mexican
peso against the U.S. dollar during 3Q04 applied to our U.S.  dollar-denominated
liabilities  and a foreign  exchange gain on the cash obtained to repurchase 30%
of FEMSA  Cerveza  that was part of our cash balance for two months of the third
quarter.  The Mexican peso  depreciated  1.26% in nominal  terms versus the U.S.
dollar  during the first nine months of 2004  moving from 11.235  pesos per U.S.
dollar on December  31, 2003 to 11.376 pesos per U.S.  dollar on  September  30,
2004.  For the first nine months of 2004,  foreign  exchange  loss amounted to a
loss of Ps. 108  million  compared  to a loss of Ps.  2.151  billion in the same
period of 2003 related to the  devaluation  of the Mexican peso against the debt
incurred by Coca-Cola FEMSA to acquire Panamco.

Monetary position gain (loss) amounted to a gain of Ps. 588 million during 3Q04,
compared to a gain of Ps. 481 million  during 3Q03. For the first nine months of
2004, the monetary position amounted to a gain of Ps. 1.138 billion, compared to
a gain of Ps. 517 million during the same period of 2003. This gain reflects the
inflationary impact on our higher net liabilities recorded during the period.

Tax recognized during 3Q04 amounted to Ps. 1.290 billion,  which includes income
tax, tax on assets, and employee profit sharing  ("taxes"),  compared to Ps. 653
million  during 3Q03.  For the first nine months of 2004,  taxes amounted to Ps.
3.242  billion,  compared to Ps. 2.004 billion for the same period of 2003.  The
effective tax rate for the first nine months of 2004 was 38.2%,  compared to the
40.1% effective tax rate for the same period in 2003.

Extraordinary gain.

As  mentioned  in our  second  quarter  2004  press  release,  in May  2004  our
subsidiary  Coca-Cola  FEMSA  obtained a favorable  final  ruling from a Mexican
federal court  allowing it to deduct losses arising from a sale of shares during
2002. As a result of the ruling,  our  consolidated  net income increased by Ps.
1.195  billion  for the first nine months of 2004 as compared to the same period
in 2003.

Net income  amounted to Ps. 2.245 billion  during 3Q04, up 98.1% with respect to
3Q03.  For the first nine  months of 2004,  net income  increased  115.6% to Ps.
6.442 billion from Ps. 2.988 billion during the same period in 2003.


October 27, 2004                       4


                                                                    [LOGO] FEMSA

Net majority  income per FEMSA Unit1 was Ps. 1.303 in 3Q04 and Ps. 3.654 for the
first nine  months of 2004.  Net  majority  income per FEMSA  ADS,  assuming  an
exchange rate of Ps.  11.376 per dollar,  was US$ 3.21 for the first nine months
of 2004.  Consolidated net majority income amounted to Ps. 3.871 billion for the
first nine months of 2004, 81.1% higher than the same period of 2003.

Capital  expenditures  amounted to Ps. 1.742  billion and Ps. 4.680  billion for
3Q04 and the first nine months of 2004, respectively.

Consolidated  debt. As of September 30, 2004,  FEMSA  recorded a cash balance of
Ps. 7.683 billion (US$ 675 million),  short-term  debt of Ps. 8.050 billion (US$
708 million)  and  long-term  debt of Ps.  39.208  billion (US$ 3,447  million).
FEMSA's  consolidated  net  debt  balance  (the  sum of  short-term  debt,  plus
long-term debt, minus cash balance) increased by US$ 996 million as of September
30, 2004 from June 30, 2004.  This increase is a result of the  additional  debt
incurred for the  repurchase  of the  remaining  30% of FEMSA  Cerveza that took
place on August 31, 2004. FEMSA intends to repay  approximately  US$ 500 million
of this new debt with  proceeds of an equity  offering  (please refer to section
below:  FEMSA equity issuance to finance part of the acquisition of 30% of FEMSA
Cerveza).

As of September 30, 2004, approximately 50.5% of FEMSA's consolidated total debt
had fixed interest rates, while the remaining 49.5% had variable interest rates.
Our currency  breakdown was as follows:  35.0% of our total debt was denominated
in U.S.  dollars,  63.6% in Mexican  pesos,  and 1.4% in  Colombian  pesos.  The
weighted average interest rates of our debt were  approximately  9.1%, 4.5%, and
10.2% for Mexican  peso,  U.S.  dollar,  and  Colombian  peso-denominated  debt,
respectively.  The nominal  weighted  average annual interest rate for our total
debt was 7.5% as of September 30, 2004.

Recent Developments:

"Six" stores transferred from FEMSA Cerveza to FEMSA Comercio.

As mentioned in the first quarter 2004 FEMSA press release,  during the month of
December  2003,  all of the "Six"  stores  that were  considered  suitable to be
converted into the Oxxo format were sold to FEMSA Comercio. This amounted to 319
"Six" stores.  The transfer  increased FEMSA  Cerveza's  ability to focus on its
core  operations,  while  providing  FEMSA  Comercio  with a  number  of  proven
locations.

In order to assure  comparability,  and in accordance with accounting rules, for
3Q03 and first nine months of 2003, we have taken the financial results of these
"Six" stores from FEMSA Cerveza and incorporated  them into FEMSA Comercio.  The
information  presented  in this  press  release  is based on these  reclassified
figures for the third quarter and first nine months of 2003.  This change has no
impact on FEMSA  Consolidated  figures.  For  further  details,  please  see the
attached financial tables.

----------
(1) FEMSA Units consist of FEMSA BD units and FEMSA B units.  Each FEMSA BD unit
is  comprised  of one  Series B share,  two Series D-B shares and two Series D-L
shares.  Each FEMSA B unit is comprised  of five Series B shares.  The number of
FEMSA Units outstanding as of September 30, 2004 was  1,059,462,090,  equivalent
to the total  number of shares of FEMSA  outstanding  as of  September  30, 2004
divided by 5.


October 27, 2004                       5


                                                                    [LOGO] FEMSA

FEMSA  equity  issuance  to  finance  part of the  acquisition  of 30% of  FEMSA
Cerveza.

As reported in our second  quarter  results,  on July 27, 2004 our  shareholders
approved the issuance of up to 344 million Series B shares and up to 322 million
Series D-B and D-L shares,  which represent up to 52.8 million B Units and up to
80.5 million BD Units.  We expect to sell these Units in offerings in Mexico and
in the form of ADSs outside of Mexico.  The number of shares authorized for sale
includes any shares that might be required to satisfy an  over-allotment  option
on the  BD  Units  that  may  be  granted  to  the  underwriters.  Prior  to the
commencement of the offerings, we will determine the exact number of Units to be
offered.  Any authorized shares in excess of those constituting the Units in the
offerings (and the over-allotment option) will be cancelled.  Our expectation is
that our total  proceeds from the  offerings  will range from US$ 500 million to
US$ 550 million.  The  proceeds  from the  offerings  will be used to repay debt
incurred in connection  with our repurchase of 30% of FEMSA Cerveza,  which took
place in August 2004. For more information about this repurchase please refer to
our  August  31,  2004  press  release  titled  "FEMSA  and  Interbrew  complete
transaction unwinding relationship".

A registration  statement  relating to these  securities has been filed with the
U.S.  Securities and Exchange  Commission but has not yet become effective.  The
securities  may not be sold nor may offers to buy be accepted  prior to the time
the registration statement becomes effective.

This press release shall not constitute an offer to sell or the  solicitation of
an offer to buy any securities.  There shall be no sale of any securities in any
jurisdiction  in which such offer,  solicitation or sale would be unlawful prior
to registration under the securities laws of such jurisdiction.

Reclassification following the acquisition of 30% of FEMSA Cerveza.

The participation of affiliated companies,  which mainly related to results from
Labatt USA, is now stated below the operating income line.

FEMSA Empaques' core operations to be merged into FEMSA Cerveza during 4Q04.

As another step towards our integrated  beverage model, on October 26, the Board
of Directors  approved the  integration of FEMSA  Empaques' core operations into
FEMSA  Cerveza.  Specifically,  the operations in glass bottles and cans will be
consolidated into FEMSA Cerveza,  with the other non-core and smaller operations
remaining at FEMSA Empaques.  For reporting purposes,  FEMSA Empaques will cease
to  appear  as a  separate  business  starting  with our 4Q04 and full year 2004
results.  In our next  quarterly  press  release  we will  provide  reclassified
figures  for full  comparability  of our 4Q04 and full  year 2004  results  with
previous periods.

Coca-Cola FEMSA

Coca-Cola FEMSA's financial results and discussion are incorporated by reference
from Coca-Cola FEMSA's press release attached to this press release.


October 27, 2004                       6


                                                                    [LOGO] FEMSA

FEMSA Cerveza

Domestic  sales volume grew by 4.3% to 6.048  million  hectoliters  during 3Q04,
primarily due to increased sales throughout all of Mexico led by our Sol, Indio,
and Tecate  Light  brands.  For the first nine  months of 2004,  domestic  sales
volume grew by 4.1% to 17.443 million  hectoliters.  We attribute these positive
results to several  key  initiatives.  For  instance,  we  continue to (1) drive
innovation in our packaging and product  portfolio,  and we have had  particular
success  with the  re-launching  of  Tecate  Light,  the  roll-out  of Sol Brava
throughout  Central Mexico, and the launching of non-returnable Sol at a premium
price in our Northwest Mexico  territories,  (2) expand our coverage,  therefore
improving the  availability  of our products for the  consumer,  (3) improve our
execution  at the point of sale,  and (4) start to leverage  some  functionality
from our  Enterprise  Resource  Planning  ("ERP")  system,  which  is  currently
operational  in 68% of total direct  domestic  volume,  allowing us to implement
micro-segmented strategies in some territories.

Export sales volume increased by 1.4% to 0.609 million  hectoliters during 3Q04.
This slower pace of growth was primarily due to inventory  build-up  experienced
at our U.S.  wholesalers  during the first half of 2004.  As  evidence  of this,
depletions  in the U.S.  market  (sales  from  wholesalers  to  points  of sale)
increased by 8.1% during 3Q04 compared to 3Q03.

For the first nine months of 2004,  export  sales  volume  increased by 14.6% to
1.788 million  hectoliters.  Depletions in the U.S.  market  increased by 11.4%,
with the remaining  growth coming from inventory  build-up at  wholesalers.  The
11.4% increase in depletions was primarily due to continued successful marketing
strategies  for our Tecate and Dos Equis brands,  and an overall  improvement in
the U.S. economy.

Total  revenues  increased by 4.1% to Ps. 5.947 billion  during 3Q04,  resulting
from total volume growth of 4.0% and a 2.8%  year-over-year  increase in Mexican
peso terms of our export revenue per hectoliter. Domestic revenue per hectoliter
increased  by 4.8% in  nominal  terms  during  3Q04;  however,  as a  result  of
inflation  of 5.1%  over the last  twelve  months,  real  domestic  revenue  per
hectoliter  decreased  by  0.3%  principally  due to an  increase  in  selective
promotional  activity  during the  quarter.  For the first nine  months of 2004,
total  revenues  increased by 5.0% to Ps. 17.161 billion from Ps. 16.338 billion
during the same period of 2003. Domestic revenues  represented 92% of the total,
while the remaining 8% came from exports.

Cost of sales  increased by 7.3% to Ps. 2.517 billion during 3Q04 from Ps. 2.346
billion during 3Q03. This was due to (1) 4.0% growth in total sales volume,  (2)
a higher  percentage of  non-returnable  presentations in our product  portfolio
mix, and (3) a per hectoliter increase in the cost of some of energy and barley.
For the first nine months of 2004,  cost of sales  increased  by 5.9%,  slightly
ahead of total volume growth,  reaching Ps. 7.212 billion  compared to Ps. 6.809
billion during the same period of 2003.


October 27, 2004                       7


                                                                    [LOGO] FEMSA

Gross profit increased by 1.8% to reach Ps. 3.430 billion during 3Q04. Our gross
margin  decreased  by 130 basis  points to 57.7% of total  revenues  compared to
59.0% during 3Q03.  For the first nine months of 2004,  gross profit totaled Ps.
9.949 billion,  resulting in a gross margin of 58.0%, 30 basis points lower than
the same period of 2003.

Administrative  expenses  increased  by  5.0% to Ps.  623  million  during  3Q04
compared to Ps. 594 million in 3Q03 due to Enterprise  Resource  Planning System
("ERP")  related  expenses.  For the first nine  months of 2004,  administrative
expenses  increased by 5.8% to Ps. 1.892  billion  compared to Ps. 1.788 billion
during the same period of 2003.

Selling expenses  decreased by 1.5% to Ps. 1.572 billion during 3Q04 compared to
Ps.  1.595  billion in 3Q03,  due to  various  expense  containment  initiatives
throughout  our  company.  For the first nine months of 2004,  selling  expenses
decreased by 0.4% to Ps. 4.684 billion.

Operating  expenses  (administrative  plus selling  expenses) as a percentage of
total revenues decreased 140 basis points from 38.3% in 3Q03 to 36.9% in 3Q04 as
a result of higher  sales  volumes and more  effective  management  of operating
expenses. For the first nine months of 2004 compared to the same period of 2003,
operating  expenses as a percentage of total revenues decreased 140 basis points
from 39.7% to 38.3%.

Operating income (before  deduction of management fees) increased by 4.6% to Ps.
1.235 billion during 3Q04 compared to Ps. 1.181 billion  during 3Q03.  Operating
margin  (before  management  fees)  increased  10 basis points to 20.8% of total
revenues.  This increase reflects stable real prices, solid volume growth, and a
more efficient use of operating  expenses that was offset by an increase in cost
of sales. For the first nine months of 2004, operating income (before management
fees) increased by 11.0% to Ps. 3.374 billion from Ps. 3.038 billion in the same
period of 2003.  Operating  margin (before  management fees) increased 110 basis
points to 19.7% of total revenues  reflecting  stable real prices,  solid volume
growth, and a more efficient use of operating expenses.

FEMSA Comercio

Total  revenues  increased  by 28.6% to Ps. 5.974  billion  during 3Q04 from Ps.
4.647 billion  during 3Q03.  As of September 30, 2004, we had 3,259  convenience
stores  nationwide,  an increase of 718 net new stores from  September 30, 2003.
Oxxo  continues  to rapidly  consolidate  its  position as the leading  chain of
convenience  stores in Mexico. For the first nine months of 2004, total revenues
increased by 24.3% to Ps. 16.277 billion from Ps. 13.097 billion the same period
of 2003.


October 27, 2004                       8


                                                                    [LOGO] FEMSA

Oxxo same store sales  increased by an average of 10.2% during 3Q04,  reflecting
an  increase  of 5.8% in the  average  ticket and an  increase  of 4.2% in store
traffic.  The  expansion  achieved  in the  average  ticket and same store sales
figures  continues  to reflect the rapid pace of  expansion  as well as stronger
category  management  practices that enabled Oxxo to improve the mix of products
within its  stores.  For the first nine  months of 2004,  Oxxo same store  sales
increased  an average of 8.6%,  reflecting  an  increase  of 4.7% in the average
ticket and an increase of 3.7% in store traffic.

Gross profit  reached Ps. 1.586 billion during 3Q04,  which  represents a stable
gross margin of 26.5% of total revenues when compared to the 26.4% registered in
3Q03.  For the first nine months of 2004,  gross profit  increased  24.9% to Ps.
4.272  billion  compared to Ps.  3.419  billion  during the same period of 2003.
Therefore,  year-to-date  gross  margin  increased  slightly  to  26.2% of total
revenues.

Administrative  expenses  increased  by 61.2% to Ps.  110  million  during  3Q04
compared  to  3Q03.  Over  70% of  this  increase  resulted  from  expenses  and
amortization  of new IT systems  investments  that can no longer be capitalized,
with the  remaining  amount  resulting  from  increased  expenses  in  personnel
training and  development and the opening of three new sales regions in Morelia,
Juarez, and La Paz. For the first nine months of 2004,  administrative  expenses
increased by 51.8% to Ps. 317 million compared to the first nine months of 2003.

Selling expenses increased by 32.1% to Ps. 1.230 billion during 3Q04, increasing
60 basis points to 20.6% of total  revenues.  For the first nine months of 2004,
selling expenses  increased at a slightly higher rate than revenues to Ps. 3.301
billion,  or 20.3% of total  revenues,  mainly as a result of an increase in the
net number of Oxxos that have not reached their on-going sales level, as well as
higher  advertising  spending in order to reinforce the brand equity of Oxxo. In
addition  to  increasing  the net  number of stores,  we are also  significantly
improving our existing store base.

Operating income (before  deduction of management fees) increased by 7.4% to Ps.
246 million,  resulting in an operating  margin of 4.1% for 3Q04, 80 basis point
lower than 3Q03. For the first nine months of 2004,  operating  income increased
by 13.4% to Ps. 654 million,  resulting in an operating margin of 4.0%, 40 basis
points lower than the same period of 2003. However,  the impact of our strategic
initiatives is already visible in same store sales improvements, growth in store
traffic,  and in the average  ticket as we leverage our brand to rapidly  expand
the Oxxo  chain.  While the  current  investment  is  outpacing  returns  in the
short-run,  the impact of continued  investment in the  development  of our Oxxo
chain is ultimately aimed at growing our profitability in future years.


October 27, 2004                       9


                                                                    [LOGO] FEMSA

FEMSA Empaques

Total revenues increased by 6.2% to Ps. 2.101 billion during 3Q04. This increase
was  attributed to strong volume growth as follows:  (1) a 16.8% net increase in
the sales  volume of glass  bottles,  mainly  due to strong  demand  from  FEMSA
Cerveza,  (2) a 18.9% net increase in the sales volume of crown caps, mainly due
to a surge in demand  from third  parties,  primarily  exports,  (3) a 11.3% net
increase in the sales volume of beverage cans, and (4) the  depreciation  of the
Mexican peso,  which offset a decrease in the average price of these products in
U.S. dollar terms.

For the first nine months of 2004, total revenues increased by 8.1% to Ps. 6.053
billion from Ps. 5.598 billion during the same period of 2003.

Gross profit  reached Ps. 470 million during 3Q04 resulting in a gross margin of
22.3%  compared to 24.3% for 3Q03. The 200 basis point margin  contraction  from
3Q03 is  primarily  due to an  increase  in the cost of  dollar-denominated  raw
materials, in particular aluminum and steel, and to a lesser extent, the opening
of new regional offices for servicing our refrigerated equipment operations.

For the first nine  months of 2004,  gross  profit  reached  Ps.  1.372  billion
resulting in a gross margin of 22.7%.

Administrative  expenses increased by 21.2% to Ps. 54 million during 3Q04 due to
an expansion in the operations for  maintenance of  refrigeration  equipment for
our soft drink operations in addition to higher labor expenses.

Selling  expenses  increased by 4.0% to Ps. 128 million during 3Q04. As in 2Q04,
this increase was  primarily  due to increased  shipping  costs  resulting  from
increased  sales in the  domestic  market.  For the first  nine  months of 2004,
operating  expenses  increased  by 2.3% to Ps. 503  million  compared to Ps. 492
million in the first nine months of 2003.

Operating income (before  deduction of management fees) decreased by 8.1% to Ps.
288  million  during 3Q04  resulting  in an  operating  margin of 13.7% of total
revenues,  a 210 basis point contraction from 3Q03. For the first nine months of
2004, operating income increased 3.1% to Ps. 869 million.


October 27, 2004                       10


                                                                    [LOGO] FEMSA

--------------------------------------------------------------------------------
CONFERENCE CALL INFORMATION:

Our Third  Quarter and First Nine Months 2004  Conference  Call will be held on:
Wednesday October 27, 2004, 4:00 P.M. Eastern Time (3:00 P.M. Mexico City Time).
To   participate   in  the  conference   call,   please  dial:   Domestic  U.S.:
1-800-818-5264,  International:  913-981-4910. This Conference Call will also be
transmitted through live webcast at http//:ir.femsa.com

If you are unable to participate  live, an instant replay of the conference call
will be available through November 2, 2004. To listen to the replay please dial:
Domestic U.S.: 1-888-203-1112; International: 719-457-0820, Passcode: 916596.
--------------------------------------------------------------------------------

Set forth in this press release is certain unaudited  financial  information for
FEMSA for the third quarter and first nine months of 2004, compared to the third
quarter and first nine months of 2003. We are a holding  company whose principal
activities are grouped under the following sub-holding companies and carried out
by their respective operating subsidiaries: Coca-Cola FEMSA, S.A. de C.V., which
engages  in  the  production,   distribution   and  marketing  of  non-alcoholic
beverages;  FEMSA  Cerveza,  S.A.  de C.V.,  which  engages  in the  production,
distribution and marketing of beer; FEMSA Comercio,  S.A. de C.V., which engages
in the operation of convenience stores; and FEMSA Empaques,  S.A. de C.V., which
engages in the production and distribution of packaging materials.

All of the figures in this report have been  restated in constant  Mexican pesos
("Pesos"  or "Ps.")  with  purchasing  power as of  September  30, 2004 and were
prepared in accordance with Mexican  Generally  Accepted  Accounting  Principles
("Mexican  GAAP").  As a result,  all  percentage  changes are expressed in real
terms.

FORWARD LOOKING STATEMENTS

This report may contain certain forward-looking statements concerning our future
performance  that should be considered as good faith estimates made by us. These
forward-looking  statements reflect  management  expectations and are based upon
currently  available  data.  Actual  results  are  subject to future  events and
uncertainties, which could materially impact our actual performance.

--------------------------------------------------------------------------------
NOTES:

We  invite  you  to  register  in  our  Investor   Relations   Site  located  at
http://ir.femsa.com  to  receive  notification  of all of  our  press  releases,
earnings releases and IR Events automatically through our e-mail alert service.

Please contact FEMSA's Investor Relations officers if you wish to have your name
added or removed from this  distribution  list or to receive this press  release
through a specific medium only.
--------------------------------------------------------------------------------

       Seven pages of tables and Coca-Cola FEMSA's press release to follow


October 27, 2004                       11


--------------------------------------------------------------------------------
F E M S A                          Consolidated Income Statement
--------------------------------------------------------------------------------



                                                For the third quarter of:                        For the nine months of:
Expressed in Millions of Pesos        ----------------------------------------------   ---------------------------------------------
as of September 30, 2004               2004    % Integ.   2003    % Integ.   % Incr.    2004    % Integ.   2003    % Integ.  % Incr.
------------------------------------  ----------------------------------------------   ---------------------------------------------
                                                                                                
  Net sales                           23,663     99.8    22,154     99.8       6.8     68,097     99.7    56,046     99.7     21.5
  Other operating revenues                39      0.2        41      0.2      (4.9)       185      0.3       177      0.3      4.5
------------------------------------  ----------------------------------------------   ---------------------------------------------
Total revenues                        23,702    100.0    22,195    100.0       6.8     68,282    100.0    56,223    100.0     21.4
Cost of sales                         12,520     52.8    11,521     51.9       8.7     36,190     53.0    29,187     51.9     24.0
------------------------------------  ----------------------------------------------   ---------------------------------------------
Gross profit                          11,182     47.2    10,674     48.1       4.8     32,092     47.0    27,036     48.1     18.7
------------------------------------  ----------------------------------------------   ---------------------------------------------
  Administrative expenses              1,608      6.8     1,542      6.9       4.3      4,795      7.0     4,010      7.1     19.6
  Selling expenses                     5,961     25.1     5,743     25.9       3.8     17,365     25.4    14,250     25.3     21.9
------------------------------------  ----------------------------------------------   ---------------------------------------------
Operating expenses                     7,569     31.9     7,285     32.8       3.9     22,160     32.5    18,260     32.5     21.4
------------------------------------  ----------------------------------------------   ---------------------------------------------
Income from operations                 3,613     15.2     3,389     15.3       6.6      9,932     14.5     8,776     15.6     13.2
------------------------------------  ----------------------------------------------   ---------------------------------------------
      Interest expense                  (970)            (1,078)             (10.0)    (2,669)            (2,057)             29.8
      Interest income                    254                271               (6.3)       440                620             (29.0)
------------------------------------  ----------------------------------------------   ---------------------------------------------
  Interest expense, net                 (716)              (807)             (11.3)    (2,229)            (1,437)             55.1
  Foreign exchange (loss) gain            62             (1,164)              N.S.       (108)            (2,151)            (95.0)
  Gain (loss) on monetary position       588                481               22.2      1,138                517              N.S.
------------------------------------  ----------------------------------------------   ---------------------------------------------
Integral result of financing             (66)            (1,490)             (95.6)    (1,199)            (3,071)            (61.0)
Participation in affiliated companies     47                 39               20.5         56                 17              N.S.
Other (expenses) income                  (59)              (152)             (61.2)      (300)              (730)            (58.9)
------------------------------------  ----------------------------------------------   ---------------------------------------------
Income before taxes                    3,535              1,786               97.9      8,489              4,992              70.1
Taxes                                 (1,290)              (653)              97.5     (3,242)            (2,004)             61.8
------------------------------------  ----------------------------------------------   ---------------------------------------------
Income before extraordinary items      2,245              1,133               98.1      5,247              2,988              75.6
Extraordinary items                       --                 --                         1,195                 --             100.0
------------------------------------  ----------------------------------------------   ---------------------------------------------
Net Income                             2,245              1,133               98.1      6,442              2,988             115.6
------------------------------------  ----------------------------------------------   ---------------------------------------------
Net majority income                    1,380                903               52.8      3,871              2,137              81.1
Net minority income                      865                230              276.1      2,571                851             202.1
------------------------------------  ----------------------------------------------   ---------------------------------------------

EBITDA & CAPEX
------------------------------------  ----------------------------------------------   ---------------------------------------------
Operating Income                       3,613     15.2     3,389     15.3       6.6      9,932     14.5     8,776     15.6     13.2
Depreciation                             784      3.3       820      3.7      (4.4)     2,354      3.4     2,133      3.8     10.3
Amortization & other                     762      3.2       823      3.7      (7.4)     2,311      3.4     1,989      3.5     16.2
------------------------------------  ----------------------------------------------   ---------------------------------------------
EBITDA                                 5,159     21.8     5,032     22.7       2.5     14,597     21.4    12,898     22.9     13.2
CAPEX                                  1,742              2,039              (14.6)     4,680              5,221             (10.4)
------------------------------------  ----------------------------------------------   ---------------------------------------------




                                                                                                       -----------------------------
FINANCIAL RATIOS (Times)                                                                                 2004     2003     Var. p.p.
------------------------------------  ----------------------------------------------------------------------------------------------
                                                                                                                   
Liquidity(1)                                                                                             0.83     1.14      (0.31)
Interest coverage(2)                                                                                     6.55     8.98      (2.43)
Leverage(3)                                                                                              1.41     1.41      (0.00)
Capitalization(4)                                                                                       49.54%   48.95%      0.59
------------------------------------  ----------------------------------------------------------------------------------------------


(1)   Total current assets / total current liabilities.

(2)   Income from  operations +  depreciation  + amortization & other / interest
      expense, net.

(3)   total liabilities/ total stockholders' equity.

(4)   Bank loans / (Bank loans + total stockholders' equity).


October 27, 2004                       12


F E M S A                          Consolidated Balance Sheet
                                      As of September 30,:



                                                                       (Expressed in Millions of Pesos as of September 30, 2004)
                                                                       ---------------------------------------------------------
ASSETS                                                                        2004                  2003              % Incr.
-----------------------------------------------------------------------------------------------------------------------------
                                                                                                              
Cash and cash equivalents                                                    7,683                10,424               (26.3)
Accounts receivable                                                          4,195                 5,326               (21.2)
Inventories                                                                  7,221                 7,014                 3.0
Prepaid expenses                                                             1,010                   740                36.5
----------------------------------------------------------------------------------------------------------------------------
Total Current Assets                                                        20,109                23,504               (14.4)
Property, plant and equipment, net                                          43,604                43,553                 0.1
Intangible assets(1)                                                        44,378                34,064                30.3
Deferred assets                                                              6,256                 5,207                20.1
Other assets                                                                 1,636                 2,244               (27.1)
----------------------------------------------------------------------------------------------------------------------------
TOTAL ASSETS                                                               115,984               108,572                 6.8
----------------------------------------------------------------------------------------------------------------------------
LIABILITIES & STOCKHOLDERS EQUITY
----------------------------------------------------------------------------------------------------------------------------
Bank loans                                                                   8,050                 2,292               251.2
Current maturities long term debt                                            3,726                 5,847               (36.3)
Interest payable                                                               465                   478                (2.7)
Operating liabilities                                                       12,039                11,959                 0.7
----------------------------------------------------------------------------------------------------------------------------
Total Current Liabilities                                                   24,280                20,576                18.0
Bank loans                                                                  35,482                35,019                 1.3
Deferred income taxes                                                        3,287                 3,521                (6.6)
Other liabilities                                                            4,804                 4,448                 8.0
----------------------------------------------------------------------------------------------------------------------------
Total Liabilities                                                           67,853                63,564                 6.7
Total Stockholders' equity                                                  48,131                45,008                 6.9
----------------------------------------------------------------------------------------------------------------------------
LIAB. & STOCKHOLDERS' EQUITY                                               115,984               108,572                 6.8
----------------------------------------------------------------------------------------------------------------------------




                                                      September 2004                                    December 2003
                                          ------------------------------------------      ------------------------------------------
NET DEBT                                  Cash     Short-term  Long-term    Net debt      Cash     Short-term  Long-term    Net debt
-----------------------------------------------------------------------------------------------------------------------------------
                                                                                                       
FEMSA Holding                               330       6,192       4,352      10,214         595          --          94        (501)
Coca-Cola FEMSA                           3,492         622      24,886      22,016       2,946       1,766      28,246      27,066
FEMSA Cerveza                             3,084         173       6,984       4,073       3,533          32       5,821       2,320
FEMSA Comercio                              572         194       1,991       1,613         526          58       1,527       1,059
FEMSA Empaques                              205         869         995       1,659         463         705       1,526       1,768
-----------------------------------------------------------------------------------------------------------------------------------
Total Consolidated                        7,683       8,050      39,208      39,575       8,063       2,561      37,214      31,712
-----------------------------------------------------------------------------------------------------------------------------------


(1)   Consist mainly of the intangible  assets generated by Panamco  acquisition
      and by the acquisition of the 30% of FEMSA Cerveza in 2004.


October 27, 2004                       13


Coca-Cola FEMSA                     Results from operations



                                           For the third quarter of:                            For the nine months of:
Expressed in Millions of       ------------------------------------------------   --------------------------------------------------
Pesos as of September 30, 2004   2004    % Integ.    2003    % Integ.   % Incr.     2004     % Integ.     2003      % Integ. % Incr.
------------------------------ ------------------------------------------------   --------------------------------------------------
                                                                                                
Net sales                      11,381.9    99.7    11,357.8    99.8       0.2     33,392.0     99.6     25,326.8      99.4    31.8
Other revenues                     28.7     0.3        25.6     0.2      12.0        148.5      0.4        143.4       0.6     3.4
------------------------------ ------------------------------------------------   --------------------------------------------------
Total revenues                 11,410.6   100.0    11,383.4   100.0       0.2     33,540.5    100.0     25,470.2     100.0    31.7
Cost of good sold               5,823.1    51.0     5,826.2    51.2      (0.1)    17,199.0     51.3     12,836.8      50.4    34.0
------------------------------ ------------------------------------------------   --------------------------------------------------
Gross margin                    5,587.5    49.0     5,557.2    48.8       0.5     16,341.5     48.7     12,633.4      49.6    29.4
------------------------------ ------------------------------------------------   --------------------------------------------------
Administrative expenses           656.0     5.7       658.7     5.8      (0.4)     1,958.4      5.8      1,372.7       5.4    42.6
Sales expenses                  2,974.0    26.1     3,102.3    27.3      (4.1)     9,035.0     26.9      6,539.4      25.7    38.2
------------------------------ ------------------------------------------------   --------------------------------------------------
Operating expenses              3,630.0    31.8     3,761.0    33.0      (3.5)    10,993.4     32.8      7,912.1      31.1    38.9
------------------------------ ------------------------------------------------   --------------------------------------------------
Income from operations          1,957.5    17.2     1,796.2    15.8       9.0      5,348.1     15.9      4,721.3      18.5    13.3
Depreciation                      288.0     2.5       346.7     3.0     (16.9)       910.9      2.7        738.9       2.9    23.3
Amortization & other              217.9     1.9       333.8     2.9     (34.7)       776.9      2.3        660.0       2.6    17.7
------------------------------ ------------------------------------------------   --------------------------------------------------
EBITDA                          2,463.4    21.6     2,476.7    21.8      (0.5)     7,035.9     21.0      6,120.2      24.0    15.0
Capital Expenditures              498.6               900.6             (44.6)     1,219.8               1,808.9             (32.6)
------------------------------ ------------------------------------------------   --------------------------------------------------

Sales Volumes (1)
(Millions of Unit Cases)
------------------------------ ------------------------------------------------   --------------------------------------------------
Mexico                            256.3    54.6       256.2    56.6       0.0        741.6    158.1        757.8     167.3    (2.1)
Central America                    27.5     5.9        26.9     5.9       2.3         80.8     17.2         77.9      17.2     3.7
Colombia                           40.5     8.6        41.6     9.2      (2.8)       122.0     26.0        126.7      28.0    (3.7)
Venezuela                          45.2     9.6        39.7     8.8      13.9        126.7     27.0        105.7      23.3    19.8
Brazil                             65.5    14.0        60.0    13.2       9.2        190.7     40.7        187.8      41.5     1.6
Argentina                          34.0     7.2        28.6     6.3      18.6        102.5     21.9         87.3      19.3    17.3
------------------------------ ------------------------------------------------   --------------------------------------------------
Total KOF                         469.0    99.9       453.0   100.0       3.5      1,364.3    290.9      1,343.3     296.6     1.6
============================== ================================================   ==================================================


(1)   For  comparison  purposes the 2003 sales  volumes of the acquired  Panamco
      territories, were included.


October 27, 2004                       14


FEMSA Cerveza                         Results from operations



                                                                                 For the third quarter of:
                                                        ----------------------------------------------------------------------------
Expressed in Millions of                                                         2003       "SIX"      2003
Pesos as of September 30, 2004                           2004       % Integ.   Reported     Stores  Comparable   % Integ.    % Incr.
---------------------------------------------           ----------------------------------------------------------------------------
                                                                                                           
Net sales                                               5,892.9       99.1      5,876.1      207.1    5,669.0       99.2        3.9
Other revenues                                             54.5        0.9         46.6                             46.6        0.8
---------------------------------------------           ----------------------------------------------------------------------------
Total revenues                                          5,947.4      100.0      5,922.7      207.1    5,715.6      100.0        4.1
Cost of good sold                                       2,517.1       42.3      2,505.6      159.7    2,345.9       41.0        7.3
---------------------------------------------           ----------------------------------------------------------------------------
Gross margin                                            3,430.3       57.7      3,417.1       47.4    3,369.7       59.0        1.8
---------------------------------------------           ----------------------------------------------------------------------------
Administrative expenses                                   623.2       10.5        595.9        2.4      593.5       10.4        5.0
Sales expenses                                          1,572.0       26.4      1,636.1       40.9    1,595.2       27.9       (1.5)
---------------------------------------------           ----------------------------------------------------------------------------
Operating expenses                                      2,195.2       36.9      2,232.0       43.3    2,188.7       38.3        0.3
---------------------------------------------           ----------------------------------------------------------------------------
Income from operations
  before management fee                                 1,235.1       20.8      1,185.1        4.1    1,181.0       20.7        4.6
Management fee                                             93.7        1.6        108.3                 108.3        1.9      (13.5)
---------------------------------------------           ----------------------------------------------------------------------------
Income from operations                                  1,141.4       19.2      1,076.8        4.1    1,072.7       18.8        6.4
---------------------------------------------           ----------------------------------------------------------------------------
Depreciation                                              299.6        5.0        302.1                 302.1        5.3       (0.8)
Amortization & other                                      442.7        7.4        453.3                 453.3        7.9       (2.3)
---------------------------------------------           ----------------------------------------------------------------------------
EBITDA                                                  1,883.7       31.7      1,832.2        4.1    1,828.1       32.0        3.0
Particip. in affiliated companies                          46.6                    38.1                  38.1                  22.3
Capital Expenditures                                      738.5                   754.3                 754.3                  (2.1)
---------------------------------------------           ----------------------------------------------------------------------------

Sales integration
---------------------------------------------           ----------------------------------------------------------------------------
Domestic reven. Millions of Ps                          5,409.3       91.8      5,412.4               5,205.4       91.8        3.9
Exports reven.: Millions of Ps                            483.6        8.2        463.6                 463.6        8.2        4.3
                US Millions                                42.4                    40.2                  40.2                   5.5
---------------------------------------------           ----------------------------------------------------------------------------

Sales volumes
(Thousand hectoliters)
---------------------------------------------           ----------------------------------------------------------------------------
Domestic                                                6,048.0       90.9      5,801.0               5,801.0       90.6        4.3
Exports                                                   608.8        9.1        600.3                 600.3        9.4        1.4
---------------------------------------------           ----------------------------------------------------------------------------
Total                                                   6,656.8      100.0      6,401.3               6,401.3      100.0        4.0
---------------------------------------------           ----------------------------------------------------------------------------

Revenue per hectoliter
---------------------------------------------           ----------------------------------------------------------------------------
Domestic                                                  894.4                   933.0                 897.3                  (0.3)
Exports                                                   794.3                   772.4                 772.4                   2.8
---------------------------------------------           ----------------------------------------------------------------------------
Total                                                     885.2                   918.0                 885.6                  (0.0)
---------------------------------------------           ----------------------------------------------------------------------------

Total presentation mix
(%)
---------------------------------------------           ----------------------------------------------------------------------------
Returnable                                              4,304.8       64.7      4,347.2               4,347.2       67.9       (1.0)
Non Returnable                                            647.5        9.7        561.1                 561.1        8.8       15.4
Cans                                                    1,704.5       25.6      1,493.0               1,493.0       23.3       14.2
---------------------------------------------           ----------------------------------------------------------------------------
Total                                                   6,656.8      100.0      6,401.3               6,401.3      100.0        4.0
---------------------------------------------           ----------------------------------------------------------------------------



                                                                                 For the nine months of:
                                                       -----------------------------------------------------------------------------
Expressed in Millions of                                                         2003       "SIX"      2003
Pesos as of September 30, 2004                           2004       % Integ.   Reported     Stores  Comparable   % Integ.    % Incr.
---------------------------------------------          -----------------------------------------------------------------------------
                                                                                                           
Net sales                                              17,021.1       99.2     16,821.8      598.6   16,223.2       99.3        4.9
Other revenues                                             17.0      139.7          0.8      115.1      115.1        0.7       21.4
---------------------------------------------          -----------------------------------------------------------------------------
Total revenues                                         17,160.8      100.0     16,936.9      598.6   16,338.3      100.0        5.0
Cost of good sold                                       7,212.0       42.0      7,274.5      465.1    6,809.4       41.7        5.9
---------------------------------------------          -----------------------------------------------------------------------------
Gross margin                                            9,948.8       58.0      9,662.4      133.5    9,528.9       58.3        4.4
---------------------------------------------          -----------------------------------------------------------------------------
Administrative expenses                                 1,891.5       11.0      1,795.2        7.2    1,788.0       10.9        5.8
Sales expenses                                          4,683.5       27.3      4,819.5      116.8    4,702.7       28.8       (0.4)
---------------------------------------------          -----------------------------------------------------------------------------
Operating expenses                                      6,575.0       38.3      6,614.7      124.0    6,490.7       39.7        1.3
---------------------------------------------          -----------------------------------------------------------------------------
Income from operations
  before management fee                                 3,373.8       19.7      3,047.7        9.5    3,038.2       18.6       11.0
Management fee                                            304.4        1.8        326.5                 326.5        2.0       (6.8)
---------------------------------------------          -----------------------------------------------------------------------------
Income from operations                                  3,069.4       17.9      2,721.2        9.5    2,711.7       16.6       13.2
---------------------------------------------          -----------------------------------------------------------------------------
Depreciation                                              890.8        5.2        901.0                 901.0        5.5       (1.1)
Amortization & other                                    1,383.4        8.1      1,287.0               1,287.0        7.9        7.5
---------------------------------------------          -----------------------------------------------------------------------------
EBITDA                                                  5,343.6       31.1      4,909.2        9.5    4,899.7       30.0        9.1
Particip. in affiliated companies                          55.9                    16.6                  16.6                  N.S.
Capital Expenditures                                    2,116.8                 2,268.4               2,268.4                  (6.7)
---------------------------------------------          -----------------------------------------------------------------------------

Sales integration
---------------------------------------------          -----------------------------------------------------------------------------
Domestic reven. Millions of Ps                         15,602.6       91.7     15,620.7              15,022.1       92.6        3.9
Exports reven.: Millions of Ps                          1,418.5        8.3      1,201.1               1,201.1        7.4       18.1
                US Millions                               124.2                   105.4                 105.4                  17.8
---------------------------------------------          -----------------------------------------------------------------------------

Sales volumes
(Thousand hectoliters)
---------------------------------------------          -----------------------------------------------------------------------------
Domestic                                               17,443.0       90.7     16,762.0              16,762.0       91.5        4.1
Exports                                                 1,788.0        9.3      1,560.1               1,560.1        8.5       14.6
---------------------------------------------          -----------------------------------------------------------------------------
Total                                                  19,231.0      100.0     18,322.1              18,322.1      100.0        5.0
---------------------------------------------          -----------------------------------------------------------------------------

Revenue per hectoliter
---------------------------------------------          -----------------------------------------------------------------------------
Domestic                                                  894.5                   931.9                 896.2                  (0.2)
Exports                                                   793.4                   769.9                 769.9                   3.1
---------------------------------------------          -----------------------------------------------------------------------------
Total                                                     885.1                   918.1                 885.4                  (0.0)
---------------------------------------------          -----------------------------------------------------------------------------

Total presentation mix
(%)
---------------------------------------------          -----------------------------------------------------------------------------
Returnable                                             12,588.2       65.5     12,530.7              12,530.7       68.4        0.5
Non Returnable                                          1,874.2        9.7      1,570.1               1,570.1        8.6       19.4
Cans                                                    4,768.6       24.8      4,221.3               4,221.3       23.0       13.0
---------------------------------------------          -----------------------------------------------------------------------------
Total                                                  19,231.0      100.0     18,322.1              18,322.1      100.0        5.0
---------------------------------------------          -----------------------------------------------------------------------------



October 27, 2004                       15


FEMSA Comercio                        Results from operations



                                                                                 For the third quarter of:
                                                   ---------------------------------------------------------------------------------
Expressed in Millions of                                                      2003        "SIX"        2003
Pesos as of September 30, 2004                        2004     % Integ.     Reported     Stores     Comparable   % Integ.    % Incr.
---------------------------------------------      ---------------------------------------------------------------------------------
                                                                                                          
Net sales                                           5,974.3      100.0       4,440.0      207.1       4,647.1      100.0       28.6
Other revenues
---------------------------------------------      ---------------------------------------------------------------------------------
Total revenues                                      5,974.3      100.0       4,440.0      207.1       4,647.1      100.0       28.6
Cost of good sold                                   4,388.2       73.5       3,258.8      159.7       3,418.5       73.6       28.4
---------------------------------------------      ---------------------------------------------------------------------------------
Gross margin                                        1,586.1       26.5       1,181.2       47.4       1,228.6       26.4       29.1
---------------------------------------------      ---------------------------------------------------------------------------------
Administrative expenses                               110.1        1.8          65.9        2.4          68.3        1.5       61.2
Sales expenses                                      1,229.6       20.6         890.0       40.9         930.9       20.0       32.1
---------------------------------------------      ---------------------------------------------------------------------------------
Operating expenses                                  1,339.7       22.4         955.9       43.3         999.2       21.5       34.1
---------------------------------------------      ---------------------------------------------------------------------------------
Income from operations
  before management fee                               246.4        4.1         225.3        4.1         229.4        4.9        7.4
Management fee                                         29.4        0.5          25.2                     25.2        0.5       16.6
---------------------------------------------      ---------------------------------------------------------------------------------
Income from operations                                217.0        3.6         200.1        4.1         204.2        4.4        6.3
---------------------------------------------      ---------------------------------------------------------------------------------
Depreciation                                           31.3        0.5          34.0                     34.0        0.7       (8.2)
Amortization & other                                   82.9        1.4          34.8                     34.8        0.7      138.4
---------------------------------------------      ---------------------------------------------------------------------------------
EBITDA                                                331.2        5.5         268.9        4.1         273.0        5.9       21.3
Capital Expenditures                                  478.1                    319.7                    319.7                  49.5
---------------------------------------------      ---------------------------------------------------------------------------------

Information of Convenience Stores
---------------------------------------------      ---------------------------------------------------------------------------------
Total stores
New convenience stores                                  173                                               142                  21.8
Same stores data: (1)
   Sales (Thousands Pesos)                            606.5                                             550.2                  10.2
   Traffic                                             23.8                                              22.8                   4.2
   Ticket                                              25.5                                              24.1                   5.8
---------------------------------------------      ---------------------------------------------------------------------------------



                                                                                 For the nine months of:
                                                   ---------------------------------------------------------------------------------
Expressed in Millions of                                                      2003        "SIX"        2003
Pesos as of September 30, 2004                        2004     % Integ.     Reported     Stores     Comparable   % Integ.    % Incr.
---------------------------------------------      ---------------------------------------------------------------------------------
                                                                                                          
Net sales                                          16,276.8      100.0      12,497.9      598.6      13,096.5      100.0       24.3
Other revenues
---------------------------------------------      ---------------------------------------------------------------------------------
Total revenues                                     16,276.8      100.0      12,497.9      598.6      13,096.5      100.0       24.3
Cost of good sold                                  12,005.0       73.8       9,212.3      465.1       9,677.4       73.9       24.1
---------------------------------------------      ---------------------------------------------------------------------------------
Gross margin                                        4,271.8       26.2       3,285.6      133.5       3,419.1       26.1       24.9
---------------------------------------------      ---------------------------------------------------------------------------------
Administrative expenses                               317.4        2.0         201.8        7.2         209.0        1.6       51.8
Sales expenses                                      3,300.5       20.3       2,516.7      116.8       2,633.5       20.1       25.3
---------------------------------------------      ---------------------------------------------------------------------------------
Operating expenses                                  3,617.9       22.2       2,718.5      124.0       2,842.5       21.7       27.3
---------------------------------------------      ---------------------------------------------------------------------------------
Income from operations
  before management fee                               653.9        4.0         567.1        9.5         576.6        4.4       13.4
Management fee                                         84.6        0.5          61.7                     61.7        0.5       37.2
---------------------------------------------      ---------------------------------------------------------------------------------
Income from operations                                569.3        3.5         505.4        9.5         514.9        3.9       10.6
---------------------------------------------      ---------------------------------------------------------------------------------
Depreciation                                          147.5        0.9          98.5                     98.5        0.8       49.7
Amortization & other                                  166.5        1.0         100.5                    100.5        0.8       65.8
---------------------------------------------      ---------------------------------------------------------------------------------
EBITDA                                                883.4        5.4         704.4        9.5         713.9        5.5       23.7
Capital Expenditures                                1,226.3                    803.9                    803.9                  52.5
---------------------------------------------      ---------------------------------------------------------------------------------

Information of Convenience Stores
---------------------------------------------      ---------------------------------------------------------------------------------
Total stores                                          3,259                                             2,541                  28.3
New convenience stores                                  461                                               325                  41.8
Same stores data: (1)
   Sales (Thousands Pesos)                            579.6                                             533.7                   8.6
   Traffic                                             22.7                                              21.9                   3.7
   Ticket                                              25.5                                              24.4                   4.7
---------------------------------------------      ---------------------------------------------------------------------------------


(1)   Monthly  average  information per store,  considering  same stores with 13
      months of operations.


October 27, 2004                       16


FEMSA Empaques                      Results from operations



                                            For the third quarter of:                            For the nine months of:
Expressed in Millions of         -----------------------------------------------  --------------------------------------------------
Pesos as of September 30, 2004     2004   % Integ.   2003     % Integ.   % Incr.    2004     % Integ.   2003      % Integ.   % Incr.
------------------------------   -----------------------------------------------  --------------------------------------------------
                                                                                                 
Net sales                        2,085.8    99.3    1,971.3     99.7        5.8    6,025.0     99.5    5,579.3      99.7       8.0
Other revenues                      15.3     0.7        6.8      0.3      125.8       27.9      0.5       18.6       0.3      49.8
------------------------------   -----------------------------------------------  --------------------------------------------------
Total revenues                   2,101.1   100.0    1,978.1    100.0        6.2    6,052.9    100.0    5,597.9     100.0       8.1
Cost of good sold                1,631.6    77.7    1,497.5     75.7        9.0    4,681.3     77.3    4,263.6      76.2       9.8
------------------------------   -----------------------------------------------  --------------------------------------------------
Gross margin                       469.5    22.3      480.6     24.3       (2.3)   1,371.6     22.7    1,334.3      23.8       2.8
------------------------------   -----------------------------------------------  --------------------------------------------------
Administrative expenses             53.9     2.6       44.4      2.2       21.2      147.5      2.4      140.2       2.5       5.2
Sales expenses                     127.8     6.1      123.0      6.2        4.0      355.5      5.9      351.3       6.3       1.2
------------------------------   -----------------------------------------------  --------------------------------------------------
Operating expenses                 181.7     8.6      167.4      8.5        8.5      503.0      8.3      491.5       8.8       2.3
------------------------------   -----------------------------------------------  --------------------------------------------------
Income from operations
  before management fee            287.8    13.7      313.1     15.8       (8.1)     868.6     14.3      842.8      15.1       3.1
Management fee                      30.9     1.5       29.2      1.5        5.9       90.1      1.5       84.9       1.5       6.1
------------------------------   -----------------------------------------------  --------------------------------------------------
Income from operations             256.9    12.2      284.0     14.4       (9.5)     778.5     12.9      757.9      13.5       2.7
------------------------------   -----------------------------------------------  --------------------------------------------------
Depreciation                        78.8     3.8       77.9      3.9        1.2      228.5      3.8      211.3       3.8       8.2
Amortization & other                27.9     1.3       26.6      1.3        5.1       68.8      1.1       60.9       1.1      13.0
------------------------------   -----------------------------------------------  --------------------------------------------------
EBITDA                             363.6    17.3      388.5     19.6       (6.4)   1,075.8     17.8    1,030.1      18.4       4.4
Capital Expenditures                14.2               47.2               (69.9)      93.6               309.8               (69.8)
------------------------------   -----------------------------------------------  --------------------------------------------------

Total sales volume
(Millions of pieces)
------------------------------   -----------------------------------------------  --------------------------------------------------
Cans                               911.7              819.3                11.3    2,576.3             2,434.2                 5.8
Crown Caps                       4,340.1            3,649.4                18.9   12,505.6            10,603.6                17.9
Glass Bottles                      300.4              257.1                16.8      864.2               745.5                15.9
------------------------------   -----------------------------------------------  --------------------------------------------------
Export volumes: Cans                81.9              162.4               (49.6)     279.4               456.4               (38.8)
                Crown Caps       2,602.4            2,173.8                19.7    7,923.1             6,017.3                31.7
------------------------------   -----------------------------------------------  --------------------------------------------------
Exports reven.: Millions of Ps     221.1              245.7               (10.0)     652.8               689.6                (5.3)
                US Millions         19.3               21.5               (10.2)      56.8                60.8                (6.6)
------------------------------   -----------------------------------------------  --------------------------------------------------

% of sales revenue by client category:                                 Var. p.p.                                          Var. p.p.
------------------------------   -----------------------------------------------  --------------------------------------------------
Intercompany sales                  54.1               60.5                (6.4)      53.4                59.3                (5.9)
------------------------------   -----------------------------------------------  --------------------------------------------------
    FEMSA Cerveza                   46.7               41.8                 4.9       43.0                40.0                 3.0
    Coca-Cola FEMSA                  7.4               18.7               (11.3)      10.4                19.3                (8.9)
------------------------------   -----------------------------------------------  --------------------------------------------------
Third-party sales                   45.9               39.5                 6.4       46.6                40.7                 5.9
------------------------------   -----------------------------------------------  --------------------------------------------------
    Domestic                        34.5               28.0                 6.5       35.4                28.8                 6.6
    Export                          11.4               11.5                (0.1)      11.2                11.9                (0.7)
------------------------------   -----------------------------------------------  --------------------------------------------------
Total                              100.0              100.0                  --      100.0               100.0                  --
------------------------------   -----------------------------------------------  --------------------------------------------------



October 27, 2004                       17


                                          Other Financial Information
F   E   M   S   A                          as of September 30, 2004:

MACROECONOMIC INFORMATION

                                   Inflation                Exchange Rate
                             ----------------------   --------------------------
                             Sep03-Sep04   III Qtr.    Per USD      Per Mx. Peso
--------------------------------------------------------------------------------
Mexico                          5.06%       1.72%        11.3759       1.0000
Colombia                        5.98%       0.62%     2,595.1700       0.0044
Venezuela                      20.83%       3.27%     1,920.0000       0.0059
Brazil                          5.96%       1.47%         2.8586       3.9795
Argentina                       5.73%       1.31%         2.9800       3.8174
--------------------------------------------------------------------------------


October 27, 2004                       18


Stock Listing Information

Mexican Stock Exchange
Ticker: KOFL

NYSE (ADR)
Ticker: KOF

Ratio of KOF L to KOF = 10:1

          [SEAL]
           KOF L
 
           KOF
           Listed
           NYSE 

For Further Information:

Investor Relations

Alfredo Fernandez
alfredo.fernandez@kof.com.mx
(5255) 5081-5120 / 5121

Julieta Naranjo
julieta.naranjo@kof.com.mx
(5255) 5081-5148

Website:
www.cocacola-femsa.com.mx

                                                                [LOGO] COCA-COLA
                                                                       FEMSA

2004
THIRD QUARTER RESULTS
--------------------------------------------------------------------------------



                                                                              Third quarter                         Third quarter
                                                                            ------------------                  --------------------
                                                                              2004      2003          ^%          2004         2003
------------------------------------------------------------------------------------------------------------------------------------
                                                                                                                 
Total Revenues                                                               11,411    11,358         0.5%      % of Tot.       Rev.
------------------------------------------------------------------------------------------------------------------------------------
Gross Profit                                                                  5,588     5,557         0.5%        49.0%        48.9%
------------------------------------------------------------------------------------------------------------------------------------
Operating Income                                                              1,958     1,796         9.0%        17.2%        15.8%
------------------------------------------------------------------------------------------------------------------------------------
Majority net income                                                           1,257       546       130.4%        11.0%         4.8%
------------------------------------------------------------------------------------------------------------------------------------
EBITDA(1)                                                                     2,463     2,477        -0.5%        21.6%        21.8%
------------------------------------------------------------------------------------------------------------------------------------

----------------------------------------------------------------------------------------------
Net Debt (2) (3)                                                             22,045    27,158
----------------------------------------------------------------------------------------------
Quarterly EBITDA (1)/Quarterly Interest Expense                               4.15
----------------------------------------------------------------------------------------------
Quarterly Earnings per Share                                                  0.68      0.30
----------------------------------------------------------------------------------------------
Average Shares Outstanding                                                   1,846.4   1,846.4
----------------------------------------------------------------------------------------------


Expressed in million of Mexican pesos with purchasing  power as of September 30,
2004, except for per share amount.

(1)   EBITDA = Operating  income + Depreciation  +  Amortization  & Others.  See
      reconciliation table on page 11.

(2)   Figures for 2003 are as of December 31, 2003.

(3)   Net Debt = Total Debt - Cash

o     Total revenues for the third quarter reached Ps.11,410.6 million

o     Consolidated  operating income increased 9.0% totaling Ps.1,957.6 million,
      and  operating  margin  reached  17.2%,  a margin  expansion  of 140 basis
      points.

o     Consolidated  net  income  increased  by  130.4%  to  Ps.1,257.0  million,
      resulting in earnings per share of Ps.0.681

o     Total net debt at the end of the  quarter was  approximately  U.S.$1,937.9
      million.

Mexico City (October 27, 2004), Coca-Cola FEMSA, S.A. de C.V. ("Coca-Cola FEMSA"
or the  "Company"),  the  largest  Coca-Cola  bottler in Latin  America  and the
second-largest  Coca-Cola  bottler  in the  world,  in terms  of  sales  volume,
announces results for the third quarter and nine months of 2004.

"We have successfully completed the integration of our new operations and we are
pleased with the results we have  achieved  thus far. The evident  turnaround in
profitability  outside of Mexico underscores the efficacy of our shared business
practices and strategies and,  importantly,  our understanding of our new market
territories' cultural differences and consumption habits.  Additionally,  we are
improving gradually our level of profitability in Mexico,  despite  raw-material
cost pressure and the more complex competitive environment" said Carlos Salazar,
Chief Executive Officer of the Company.

--------------------------------------------------------------------------------


October 27, 2004                       19


                                                                [LOGO] COCA-COLA
                                                                       FEMSA

Consolidated Results and Consolidated Balance Sheet
--------------------------------------------------------------------------------

CONSOLIDATED RESULTS

Our consolidated  revenues reached  Ps.11,410.6 million for the third quarter of
2004,  an increase  of 0.2% as compared to the same period of 2003.  Our average
price per unit case was Ps.24.27  (U.S.$2.13)2  and our  consolidated  operating
income increased 9.0% to Ps.1,957.6 million,  resulting in a margin expansion of
140 basis points from 15.8% to 17.2% over the prior quarter.

During the third quarter of 2004, our integral cost of financing  shifted from a
loss of Ps.942.2  million to a gain of Ps.128.7  million in the third quarter of
2003. This improvement mainly reflected a foreign exchange gain generated by the
appreciation  of the  Mexican  peso versus the U.S.  dollar  applied to our U.S.
dollar-denominated debt and lower net interest expenses driven by a reduction in
average debt balances.

During the third quarter of 2004, income tax, tax on assets, and employee profit
sharing,  as a percentage  of income before  taxes,  was 40.6%.  During the same
period of 2003 this rate was 33.2%, reflecting the deduction for tax purposes of
fees associated with the Panamco acquisition,  which were capitalized as part of
the acquisition cost for financial purposes.

Our consolidated  majority net income increased 130.4% to Ps.1,257.0  million in
the third  quarter of 2004 as compared to the same period in 2003,  resulting in
earnings  per share  ("EPS") of Ps.0.681  (U.S.$0.598  per ADS)  computed on the
basis of  1,846.4  million  shares  outstanding  (each ADS  represents  10 local
shares).

BALANCE SHEET

As of September 30, 2004, Coca-Cola FEMSA had a cash balance of Ps.3,492 million
(U.S.$307.0  million),  total  short-term debt of Ps.3,380  million  (U.S.$297.1
million), and long-term debt of Ps.22,157 million (U.S.$1,947.7 million).

During  the third  quarter  of 2004,  we  reduced  the  Company's  total debt by
approximately  U.S.$70  million.  We completed the  refinancing of the remaining
principal  amount of our 5yr USD  syndicated  loan  (U.S.$40  million) from last
year's acquisition financing,  with a new 6 yr Ps.550 million bilateral loan. We
also paid down the U.S.$100  million Private  Placement Notes due 2004 issued in
1994.  During the third quarter of 2004, the peso appreciated from Ps.11.5123 to
Ps.11.3759,  causing our total debt to increase in dollar terms by approximately
U.S.$18.8 million.

The  following  charts set forth the  Company's  debt  profile by  currency  and
interest-rate type and the debt amortization schedule as of September 30, 2004:

--------------------------------------------------------------------------------
                                                 % Interest Rate        Average
Currency                         % Total Debt        Floating           Rate(2)
--------------------------------------------------------------------------------
U.S. dollars                          32%               31%              6.23%
Mexican pesos                         65%               21%              9.11%
Colombian pesos                        3%              100%             10.16%
--------------------------------------------------------------------------------
(2)   Annualized  average  interest  rate per currency for the third  quarter of
      2004

                                           Debt Amortization Schedule
                                    amounts in millions (local currency)(3)
--------------------------------------------------------------------------------
                                 U.S. dollars   Mexican pesos   Colombian pesos
--------------------------------------------------------------------------------
2004                                   $ 54.8
2005                                      0.7     Ps. 2,750.0       Col. 65,750
2006                                    200.7         1,314.7            45,000
2007                                      0.7         2,000.0            34,250
2008                                      0.2         3,750.0
2009 and thereafter                     455.0         6,700.0
--------------------------------------------------------------------------------
(3)   Debt amortization valued at face value as of September 30, 2004

----------
(2)   Assumes a foreign exchange rate of Ps.11.3759 per U.S. dollar


October 27, 2004                       20


                                                                [LOGO] COCA-COLA
                                                                       FEMSA

Consolidated statement of changes in financial position and operating results by
territory
--------------------------------------------------------------------------------

Consolidated Statement of Changes in Financial Position

Expressed in million of Mexican pesos or U.S. dollars as of September 30, 2004
--------------------------------------------------------------------------------
                                                         Jan - Sep 2004
                                                               Ps.        USD(1)
-----------------------------------------------------   ------------------------
Net Income before extraordinary items                        2,711          238
Non cash charges to operating income                         1,688          148
Other non cash charges to net income                          (254)         (22)
-----------------------------------------------------   ------------------------
                                                             4,145          216
                                                        ------------------------
Change in Working capital                                      507           45
-----------------------------------------------------   ------------------------
NRGOA(2) before extraordinary items                          4,652          261
-----------------------------------------------------   ------------------------
Extraordinary items                                          1,194          105
-----------------------------------------------------   ------------------------
NRGOA(2)                                                     5,846          366
-----------------------------------------------------   ------------------------
Capital expenditures                                        (1,220)        (107)
Investments in shares and other assets                        (190)         (17)
Dividend payments                                             (530)         (47)
Financial Transactions                                      (3,854)        (339)
Others                                                         495           43
-----------------------------------------------------   ------------------------
Increase in cash and cash equivalents                          546          (84)
-----------------------------------------------------   ------------------------
Cash and cash equivalents at begining of period              2,946          259
Cash and cash equivalents at end of period                   3,492          307
--------------------------------------------------------------------------------
(1)   Expressed in US$ millions  assuming a foreign exchange rate of Ps. 11.3759
      per US Dollar

(2)   Net Resources Generated by Operating Activities

OPERATING RESULTS BY TERRITORY

During the second quarter of 2003, we began consolidating the results of our new
territories  in accordance  with Mexican  GAAP.  Corporacion  Interamericana  de
Bebidas S.A. de C.V., formerly known as Panamerican Beverages,  Inc. ("Panamco")
had historically  prepared its financial statements in accordance with U.S. GAAP
and  presented  financial  information  in U.S.  dollars.  We have  historically
prepared and continue to prepare our financial  statements  in  accordance  with
Mexican GAAP and present financial  information in Mexican pesos. The results of
our new territories in Mexican GAAP and Mexican pesos are different from and may
not be comparable to those reported by Panamco for prior  periods.  In addition,
Panamco's results have not been included in our financial statements for periods
prior to May 2003.

Financial information for the third quarter of 2004 is comparable with the third
quarter of 2003,  however for the  nine-month  period is not  comparable.  On an
annual basis the information will not be comparable until the end of 2005.

As we mentioned in our fourth-quarter 2003 press release, several changes in the
accounting  policies were booked during that quarter which  impacted our results
for 2003.  These  changes  were  related to (i) an excise tax  reimbursement  in
Mexico  that would have  impacted  positively  the third  quarter of 2003 in the
amount of Ps.47 million,  ( ii) an increase in the useful life of the coolers in
our  original  territories  in Mexico  from  three to five years that would have
decreased  our  depreciation  expense by Ps.32  million in the third  quarter of
2003, and ( iii) the change in accounting  policies  related to the treatment of
bottles and cases in the  countries  comprising  our  Latincentro  division that
would have  reduced the  operating  expenses by Ps.60  million,  decreasing  the
non-cash items in the same amount in the third quarter of 2003.

As part of an accounting  standardization process implemented in Coca-Cola FEMSA
territories during 2004, certain expenses that were classified as administrative
expenses  during 2003 are now  classified as selling  expenses  during 2004. For
comparison  purposes  we  reclassified  2003  figures  without  impacting  total
operating expenses in 2003. The effect of these  reclassifications were Ps.110.1
million and Ps.342.5  million for the third  quarter of 2003 and the nine months
ended in September 30, 2003, respectively.

For nine-month  period volume  comparison  purposes,  we have included the sales
volume figures recorded by Panamco for 2003 through the end of April 2003.


October 27, 2004                       21


                                                                [LOGO] COCA-COLA
                                                                       FEMSA

Third quarter and First nine months 2004 summary
--------------------------------------------------------------------------------

THIRD QUARTER 2004 SUMMARY:



--------------------------------------------------------------------------------------------------
                           Volume              Operating Income
                           (MUC)     % Total       (million)         % Total    % Operating Margin
--------------------------------------------------------------------------------------------------
                                                                         
Mexico                     256.3      54.6%       Ps. 1,447.7         74.0%             21.6%
Central America             27.4       5.9%             101.1          5.2%             12.0%
Colombia                    40.5       8.6%             145.9          7.5%             15.2%
Venezuela                   45.2       9.6%              53.8          2.7%              4.5%
Brazil                      65.6      14.0%             112.5          5.7%              9.7%
Argentina                   34.0       7.3%              96.7          4.9%             16.3%
--------------------------------------------------------------------------------------------------
Total                      468.9      100.0%       Ps.1,957.6        100.0%             17.2%
--------------------------------------------------------------------------------------------------


FIRST NINE MONTHS 2004 SUMMARY:



--------------------------------------------------------------------------------------------------
                           Volume              Operating Income
                           (MUC)     % Total       (million)         % Total    % Operating Margin
--------------------------------------------------------------------------------------------------
                                                                         
Mexico                     741.6       54.4%      Ps.4,041.2          75.5%             20.5%
Central America             80.8        5.9%           291.7           5.5%             11.4%
Colombia                   122.0        8.9%           274.6           5.1%              9.9%
Venezuela                  126.7        9.3%           206.1           3.9%              6.1%
Brazil                     190.7       14.0%           261.0           4.9%              7.7%
Argentina                  102.5        7.5%           273.7           5.1%             15.5%
--------------------------------------------------------------------------------------------------
Total                    1,364.3      100.0%      Ps.5,348.0         100.0%             15.9%
--------------------------------------------------------------------------------------------------



October 27, 2004                       22


                                                                [LOGO] COCA-COLA
                                                                       FEMSA

Mexican and Central American operating results
--------------------------------------------------------------------------------

MEXICAN OPERATING RESULTS

Revenues

Revenues  in our  Mexican  territories  were  Ps.6,707.2  million  for the third
quarter of 2004,  6.0% lower as  compared to the third  quarter of 2003,  mainly
driven by a 5.6%  decline in the  average  price per unit case  during the third
quarter of 2004. Higher rates of sales volume growth in our territories  outside
the Valley of  Mexico,  which have a lower  price per unit case,  combined  with
lower average price per unit case,  were the main reason for the price decrease.
Excluding  Ciel  water  volumes  in  5.0,   19.0,   and   20.0-liter   packaging
presentations, our average price per unit case was Ps.29.8 (U.S.$2.62).

Total sales volume remained almost flat in the third quarter of 2004 as compared
to the  same  period  of  2003,  reaching  256.3  million  unit  cases  ("MUC").
Carbonated  Soft  Drink  ("CSD")  sales  volume  increased  1.6% to  205.9  MUC,
offsetting the 6.4% reduction in the jug water sales volume. CSD category growth
mainly resulted from the solid performance of our flavor brands, which accounted
for  approximately  two thirds of  incremental  volumes,  while brand  Coca-Cola
accounted for the balance.

Income from Operations

During the quarter we experienced higher sweetener and polyethylene terephtalate
("PET") costs, which we partially offset with cost savings from our light-weight
bottle initiatives, our increased use of standard sugar as compared to the third
quarter  of  the  previous   year,  and  the  synergies  we  captured  from  the
consolidation  of our new Mexican  territories  resulting  on a 30 basis  points
decline in the gross margin from 53.0% in the third  quarter of 2003 to 52.7% in
the same period of 2004.

Operating  expenses declined 4.4% to Ps.2,088.3  million,  representing 31.1% of
total  revenues.  The  decline  in  operating  expenses  was  mainly  driven  by
adjustments in the compensation  scheme in our pre-sale system,  which increased
the fixed  component of our sales force wages and headcount  optimization  since
the third quarter of last year. All of the above reduced our operating profit by
9.3% to Ps.1,447.7 million, resulting in an operating margin of 21.6%.

CENTRAL AMERICAN OPERATING RESULTS (Guatemala, Nicaragua, Costa Rica and Panama)

Revenues

In our Central American territories, total revenues reached Ps.841.8 million for
the third quarter of 2004, an increase of 1.7% as compared to the same period of
2003,  mainly  driven  by volume  growth.  Our  average  price per unit case was
Ps.30.78  (U.S.$2.71)  declining  0.6%  due to a shift in our  packaging  mix to
larger presentations.

Total sales volume in our Central American  territories reached 27.4 MUC, a 2.0%
increase as  compared  to the same  quarter of 2003.  This  increase  was mainly
driven by volume growth in Costa Rica and Nicaragua. Brand Coca-Cola and flavors
each accounted for approximately half of the volume increase.

Income from Operations

For the third  quarter of 2004 our gross  profit  decreased  by 7.3% to Ps.382.7
million as  compared to the same  period of 2003,  resulting  for 45.5% of gross
margin.  During the period,  the Company  experienced  increases in raw material
prices, mainly for sugar and PET, compared with the third quarter of 2003.

Despite the decline in gross profit,  we increased our operating income by 49.8%
in the third quarter of 2004 as compared to the same period of 2003, reaching an
operating margin of 12.0%. The margin  improvement  resulted mainly from a shift
in  profitability  of our  Guatemalan  operation  and by  increasing  the  fixed
component  in the  compensation  scheme  in our  pre-sale  system in some of our
Central American operations.


October 27, 2004                       23


                                                                [LOGO] COCA-COLA
                                                                       FEMSA

Colombian and Venezuelan operating results
--------------------------------------------------------------------------------

COLOMBIAN OPERATING RESULTS

Revenues

In Colombia,  our total revenues were Ps.960.5  million for the third quarter of
2004, a 1.99% decline from the third quarter of 2003, despite a 2.6% decrease in
sales  volume.  Our average price per unit case was Ps.23.73  (U.S.$2.09),  0.9%
higher  than  the  third  quarter  of  2003,  as a  result  of  price  increases
implemented  in May 2004 over a declining and depressed  pricing base. Our sales
volume of brand  Coca-Cola grew 5.5% to 26.7 MUC in the third quarter of 2004 as
compared to the same period of the previous year,  partially  offsetting a 18.2%
decline in our CSD flavors.

Income from Operations

During the third quarter of 2004, our gross profit totaled Ps.465.5 million,  an
increase of 1.6%  compared  with the same period of 2003,  resulting  in a 48.5%
gross margin as compared to 46.8% in the same period of 2003. These results were
mainly due to (i) lower sugar prices,  and a shift to standard  sugar,  which is
less-expensive,  (ii) manufacturing savings achieved from the rationalization of
our plants,  and (iii) the  appreciation  of the Colombian Peso against the U.S.
dollar applied to our dollar-denominated costs.

Our  operating  income was Ps.145.9  million  during the third  quarter of 2004,
resulting in a 15.2%  operating  income margin  compared to 8.4% in the previous
year.  This  improvement was mainly driven by headcount  optimization  and lower
corporate charges driven by centralization of certain administrative practices.

VENEZUELAN OPERATING RESULTS

Revenues

In  Venezuela,  our total  revenues  increased by 19.9% in the third  quarter of
2004, as compared with the same period of the previous year totaling  Ps.1,185.7
million,  as a result  of the  combined  effect  of an  increase  of 5.1% in the
average price per unit case and a 13.9% of volume growth.  Our average price per
unit case was Ps.26.20 (U.S.$2.30) as a result of price increases implemented at
the end of the first quarter of 2004,  which were partially  offset by a product
mix  shift  towards  multi-serve  presentations  of the value  protection  brand
Grapette. Sales volume increase was mainly driven by the introduction of the new
presentation  for the  multi-flavor  brand Hit and the  continuous  roll-out  of
larger  presentations  for the value  protection  brand  Grapette which combined
accounted  for two thirds of the sales  volume  growth and the  Coca-Cola  brand
representing the majority of the balance.

Income from Operations

In the third quarter of 2004, gross profit grew 27.9% year-over-year to Ps.510.9
million  for a gross  profit  margin of 43.1%  compared  with 40.4% for the same
period of 2003.  Higher sales volume and the higher  average price per unit case
more than offset an increase in the unitary cost of sales due to a packaging mix
shift to non-returnable presentations, which have higher packaging costs.

Selling and  administrative  expenses increased 60 basis points as percentage of
total revenues due to (i) higher freight costs  reflecting price increases above
inflation,  (ii) a reclassification of promotional  expenses that was previously
recorded in net revenues,  and (iii) higher  administrative  expenses  driven by
additional  senior and operating  headcount  intended to strength our management
team in Venezuela.  Our operating income was Ps.53.8 million, a 200 basis points
improvement as a percentage of total revenues, over the same period of last year
resulting in a 4.5% operating income margin.


October 27, 2004                       24


                                                                [LOGO] COCA-COLA
                                                                       FEMSA

Brazilian and Argentine operating results
--------------------------------------------------------------------------------

BRAZILIAN OPERATING RESULTS

Revenues

In Brazil,  our total revenues reached  Ps.1,161.4 million for the third quarter
of 2004,  an  improvement  of  12.9% as  compared  with the same  period  of the
previous year. Our average price per unit case was Ps.17.65 (U.S.$1.55),  a 3.4%
increase  over the third  quarter  of 2003,  as a result of (i) a 2.5%  weighted
average price increase  implemented in May 2004, (ii) our strategic shift in the
product  and   channel  mix  towards  the  core  brands  and  small   retailers,
respectively, and (iii) the implementation of our revenue management strategies.

During  the third  quarter  of 2004,  all of our  beverage  categories  recorded
increased volumes.  CSD's sales volume in our Brazilian territories increased by
12.3% as compared  with the same period of 2003,  mainly driven by a 14.9% sales
volume growth in brand Coca-Cola, which accounted for more than 70% of the sales
volume increase in the period.

Income from Operations

During the third quarter of 2004, our gross profit totaled Ps.463.7  million,  a
26.0%  increase as compared  with the same period of the  previous  year.  Gross
margin rose from 35.8% in the third  quarter of 2003 to 39.9% in the same period
of 2004,  reflecting  the optimized  use of raw materials and higher  efficiency
levels.

In absolute terms, our operating  expenses increased slightly as compared to the
third  quarter of 2003,  however,  they  decreased as a percentage of sales as a
result of higher operating  leverage driven by an increase in sales volume.  Our
third-quarter  operating  income was  Ps.112.5  million,  resulting  in a margin
expansion of 760 basis points from 2.1% in the third  quarter of 2003 to 9.7% in
the same period of 2004.

ARGENTINE OPERATING RESULTS

Revenues

In Argentina, our total revenues reached Ps.592.5 million, a 21.1% increase over
the third quarter of 2003,  due to the combined  effect of an 18.9% sales volume
growth and a 2.4%  average  price per unit growth  during the same  period.  The
average  price growth was driven by price  increases  implemented  at the end of
July 2004.

During the  quarter,  the company  experienced  increased  volumes in all of its
beverage  categories.  Our premium and core brands  represented more than 60% of
the incremental  sales volume during the quarter and the value  protection brand
Tai comprised the majority of the remaining balance.

Income from Operations

Our gross profit as a percentage of total  revenues  increased 400 basis points,
from 37.3% in the third  quarter  of 2003 to 41.3% in the third  quarter of 2004
due to the  continued  packaging mix trend to  returnable  presentations,  which
accounted  for 27% of our sales volume in the third quarter of 2004, as compared
to 25% in the same period of 2003.

In Argentina, our operating expenses as a percentage of total revenues decreased
260 basis points,  from 27.6% in the third quarter of 2003 to 25.0% in the third
quarter of 2004. This improvement resulted from higher fixed-cost absorption due
to higher  revenues.  During the third quarter of 2004,  operating income in our
Argentine  territories  was Ps.96.7  million,  and our  operating  income margin
reached 16.3%,  an increase of 660 basis points  compared with the third quarter
of 2003.


October 27, 2004                       25


                                                                [LOGO] COCA-COLA
                                                                       FEMSA

Summary of nine-month and recent developments
--------------------------------------------------------------------------------

SUMMARY OF NINE-MONTH RESULTS

Financial  information  for the first nine months of 2004 is not comparable with
the same  period  of 2003,  however  for  volume  comparison  purposes,  we have
included the sales volume  figures  recorded by Panamco for 2003 through the end
of April 2003.

For the nine months ended  September  30, 2004,  our  consolidated  sales volume
reached  1,364.3 MUC, an increase of 1.69% driven by volume growth in almost all
of our territories during the first nine months of the year.

During the first nine months of 2004,  our total  revenues  reached  Ps.33,540.5
million,  which  resulted  in a  consolidated  average  unit  price  per case of
Ps.24.48  (U.S.$2.15).  Our gross margin as a percentage  of total  revenues was
48.7% for the first nine months of 2004. Our  consolidated  operating income was
Ps.5,348.0  million,  15.9% as a percentage of total  revenues  during the first
nine months of 2004.

Our  consolidated  net income  before  extraordinary  items  totaled  Ps.2,710.9
million  for the first  nine  months of 2004,  resulting  in an EPS of  Ps.1.468
(U.S.$1.291   per  ADS)  computed  on  the  basis  of  1,846.4   million  shares
outstanding.  Majority net income was Ps.3,893.7 million, resulting in an EPS of
Ps.2.109 (U.S.$1.854 per ADS).

RECENT DEVELOPMENTS

o     As we mentioned in our second  quarter 2004 press  release,  we obtained a
      favorable  final  ruling  in May 2004  from a  Mexican  federal  court not
      subject to appeal  allowing us to deduct  losses  arising from the sale of
      shares during 2002. As a result of the ruling, our consolidated net income
      for the second  quarter of 2004 increased by Ps.1.258  billion  (U.S.$98.8
      million).  In August 2004, we received  Ps.1.124  billion in the form of a
      cash  reimbursement  and will  receive  the  balance  in the form of a tax
      deduction.

o     On September 1, 2004, a rights offering of 98,840,861  newly issued Series
      L Shares,  including  Series L Shares in the form of  American  Depositary
      Shares, to holders of our Series L Shares and American  Depositary Shares,
      as applicable, expired in both the United States and Mexico. The price per
      share was the Mexican peso  equivalent of U.S.$2.216 per Series L Share or
      U.S.$22.16 per American Depositary Share. The rights offering did not have
      a significant impact on the ownership structure.

o     On October 18, 2004, Mr. Irial Finan, President of Bottling Investments at
      The  Coca-Cola  Company,  was named a Series D member of our board and Mr.
      Mark Harden, President of The Servicesource,  a shared service division of
      The Coca-Cola Company,  appointed as the alternate director. They replaced
      Mr. Steven J. Heyer and Ms. Patricia Powell, respectively.


October 27, 2004                       26


                                                                [LOGO] COCA-COLA
                                                                       FEMSA

Conference call information and recent developments
--------------------------------------------------------------------------------

CONFERENCE CALL INFORMATION

      Our third-quarter  2004 Conference Call will be held on: October 27, 2004,
11:00 A.M.  Eastern Time (10:00 A.M.  Mexico City Time).  To  participate in the
conference call,  please dial:  Domestic U.S.:  800-599-9829 and  International:
617-847-8703.  We  invite  investors  to  listen  to the live  audiocast  of the
conference call on the Company's website, www.cocacola-femsa.com.mx

If you are unable to participate  live, an instant replay of the conference call
will be available through November 5, 2004. To listen to the replay please dial:
Domestic U.S.: 888-286-8010 or International: 617-801-6888. Pass code: 98344233.

                                      * * *

Coca-Cola FEMSA, S.A. de C.V. produces Coca-Cola,  Sprite, Fanta, Lift and other
trademark  beverages of The Coca-Cola  Company in Mexico (a substantial  part of
central  Mexico,  including  Mexico City and  Southeast  of  Mexico),  Guatemala
(Guatemala  City and  surrounding  areas),  Nicaragua  (nationwide),  Costa Rica
(nationwide),  Panama  (nationwide),  Colombia (most of the country),  Venezuela
(nationwide),  Brazil (greater Sao Paulo,  Campinas,  Santos,  the state of Mato
Grosso do Sul and part of the state of Goias) and Argentina  (federal capital of
Buenos Aires and surrounding  areas),  along with bottled water,  beer and other
beverages in some of these territories.

The  Company has 30 bottling  facilities  in Latin  America and serves more than
1,500,000 retailers in the region. Coca-Cola FEMSA currently accounts for almost
10% of Coca-Cola global sales, approximately 40% of all Coca-Cola sales in Latin
America. The Coca-Cola Company owns a 39.6% equity interest in Coca-Cola FEMSA.

                                      * * *

Figures  for  the   Company's   operations   in  Mexico  and  its   consolidated
international  operations  were  prepared in accordance  with Mexican  generally
accepted  accounting  principles  ("Mexican GAAP"). All figures are expressed in
constant  Mexican  pesos  with  purchasing  power at  September  30,  2004.  For
comparison  purposes,  2003 and 2004 figures from the Company's  operations have
been restated taking into account local inflation of each country with reference
to the consumer price index and converted from local currency into Mexican pesos
using  the  exchange  rate  as of the  end  of  the  period.  In  addition,  all
comparisons  in this  report  for the  third  quarter  of 2004,  which  ended on
September 30, 2004,  are made against the figures for the  comparable  period in
2003, unless otherwise noted.

This news release may contain  forward-looking  statements  concerning Coca-Cola
FEMSA's future  performance  and should be considered as good faith estimates by
Coca-Cola  FEMSA.  These   forward-looking   statements   reflect   management's
expectations  and are based upon currently  available  data.  Actual results are
subject to future events and uncertainties,  many of which are outside Coca-Cola
FEMSA's control that could materially impact the Company's actual performance.

References  herein to "U.S.$" are to United  States  dollars.  This news release
contains  translations  of  certain  peso  amounts  into  U.S.  dollars  for the
convenience  of the  reader.  These  translations  should  not be  construed  as
representations  that the peso  amounts  actually  represent  such  U.S.  dollar
amounts or could be converted into U.S. dollars at the rate indicated.

                                      * * *

                          (7 pages of tables to follow)


October 27, 2004                       27


                                                                [LOGO] COCA-COLA
                                                                       FEMSA

Consolidated Balance Sheet
--------------------------------------------------------------------------------

Consolidated Balance Sheet
Expressed in million of Mexican pesos with purchasing  power as of September 30,
2004
--------------------------------------------------------------------------------

Assets                                                     Sep-04        Dec-03
--------------------------------------------------------------------------------
Current Assets
Cash and cash equivalents                             Ps.   3,492   Ps.   2,946
--------------------------------------------------------------------------------
Total accounts receivable                                   2,333         3,049
--------------------------------------------------------------------------------
Inventories                                                 2,397         2,303
Prepaid expenses                                              142           211
--------------------------------------------------------------------------------
Total current assets                                        8,364         8,509
--------------------------------------------------------------------------------
Property, plant and equipment
Property, plant and equipment                              29,058        28,841
Accumulated depreciation                                  (11,772)      (11,111)
Bottles and cases                                           1,003         1,013
--------------------------------------------------------------------------------
Total property, plant and equipment, net                   18,289        18,743
--------------------------------------------------------------------------------
Investment in shares                                          421           625
Deferred charges, net                                       1,287         1,978
Intangibles                                                35,183        34,270
--------------------------------------------------------------------------------
Total Assets                                          Ps.  63,544   Ps.  64,125
--------------------------------------------------------------------------------

--------------------------------------------------------------------------------
Liabilities and Stockholders' Equity                       Sep-04        Dec-03
--------------------------------------------------------------------------------
Current Liabilities
Short-term bank loans and notes                       Ps.   3,380   Ps.   3,124
Interest payable                                              393           388
Suppliers                                                   3,399         3,577
Other current liabilities                                   3,134         2,864
--------------------------------------------------------------------------------
Total Current Liabilities                                  10,306         9,953
--------------------------------------------------------------------------------
Long-term bank loans                                       22,157        26,980
Pension plan and seniority premium                            528           627
Other liabilities                                           2,679         2,730
--------------------------------------------------------------------------------
Total Liabilities                                          35,670        40,290
--------------------------------------------------------------------------------
Stockholders' Equity
Minority interest                                             665           170
Majority interest:
Capital stock                                               2,745         2,745
Additional paid in capital                                 11,744        11,744
Retained earnings of prior years                           11,823         9,926
Net income for the period                                   3,894         2,426
Cumulative results of holding non-monetary assets          (2,997)       (3,176)
--------------------------------------------------------------------------------
Total majority interest                                    27,209        23,665
--------------------------------------------------------------------------------
Total stockholders' equity                                 27,874        23,835
--------------------------------------------------------------------------------
Total Liabilities and Equity                          Ps.  63,544   Ps.  64,125
--------------------------------------------------------------------------------


October 27, 2004                       28


                                                                [LOGO] COCA-COLA
                                                                       FEMSA

Consolidated Income Statement
--------------------------------------------------------------------------------



Consolidated Income Statement
Expressed in million of Mexican  pesos(1) with purchasing  power as of September
30, 2004
------------------------------------------------------------------------------------------------------------
                                                          3Q04          3Q03            YTD04       YTD03(2)
-----------------------------------------------   ---------------------------   -----------------------------
                                                                                           
Sales Volume(millions unit cases)                        468.9         453.0          1,364.3          968.8
Average price per unit case                              24.27         25.07            24.48          26.14
-----------------------------------------------   ---------------------------   -----------------------------
Net revenues                                          11,381.9      11,357.8         33,392.0       25,326.8
Other operating revenues                                  28.7          25.6            148.5          143.4
-----------------------------------------------   ---------------------------   -----------------------------
Total revenues                                        11,410.6      11,383.4         33,540.5       25,470.2
Cost of sales                                          5,823.1       5,826.2         17,199.0       12,836.8
-----------------------------------------------   ---------------------------   -----------------------------
Gross profit                                           5,587.5       5,557.2         16,341.5       12,633.4
-----------------------------------------------   ---------------------------   -----------------------------
     Administrative expenses                             656.0         658.7          1,958.4        1,372.7
     Selling expenses                                  2,974.0       3,102.3          9,035.0        6,539.4
-----------------------------------------------   ---------------------------   -----------------------------
Operating expenses                                     3,630.0       3,761.0         10,993.4        7,912.1
-----------------------------------------------   ---------------------------   -----------------------------
Operating income                                       1,957.5       1,796.2          5,348.1        4,721.3
-----------------------------------------------   ---------------------------   -----------------------------
     Interest expense                                    594.1         705.0          1,830.7        1,210.5
     Interest income                                     163.8          88.3            241.7          223.6
     Interest expense, net                               430.3         616.7          1,589.0          986.9
     Foreign exchange loss (gain)                       (102.8)        773.7            104.9        1,769.0
     Loss (gain) on monetary position                   (456.2)       (448.2)          (967.3)        (454.8)
-----------------------------------------------   ---------------------------   -----------------------------
Integral cost of financing                              (128.7)        942.2            726.6        2,301.1
Other (income) expenses, net                             (40.4)         21.8            180.1          130.1
-----------------------------------------------   ---------------------------   -----------------------------
Income before taxes                                    2,126.6         832.2          4,441.4        2,290.1
Taxes                                                    863.5         276.4          1,730.5          833.6
-----------------------------------------------   ---------------------------   -----------------------------
Consolidated net income before ext. items              1,263.1         555.8          2,710.9        1,456.5
Extraordinary items                                         --            --          1,193.8             --
-----------------------------------------------   ---------------------------   -----------------------------
Consolidated net income                                1,263.1         555.8          3,904.7        1,456.5
-----------------------------------------------   ---------------------------   -----------------------------
Majority net income                                    1,257.0         545.6          3,893.7        1,440.5
-----------------------------------------------   ---------------------------   -----------------------------
Minority net income                                        6.1          10.2             11.0           16.0
-----------------------------------------------   ---------------------------   -----------------------------

-----------------------------------------------   ---------------------------   -----------------------------
Operating income                                       1,957.5       1,796.2          5,348.1        4,721.3
Depreciation                                             288.0         347.0            910.9          738.9
Amortization and Others (3)                              217.9        333.80            776.9          660.0
-----------------------------------------------   ---------------------------   -----------------------------
EBITDA (4)                                             2,463.4       2,477.0          7,035.9        6,120.2
-----------------------------------------------   ---------------------------   -----------------------------


(1) Except volume and average price per unit case figures.

(2) Includes five months from our new territories acquired from Panamco.

(3) Includes returnable bottel breakage expense.

(4) EBITDA = Operating Income + Depreciation +Amortization & Others.


October 27, 2004                       29



                                                                [LOGO] COCA-COLA
                                                                     FEMSA

Mexican and Central American operations
--------------------------------------------------------------------------------



Mexican operations
Expressed in million of Mexican pesos(1) with purchasing power as of September 30, 2004
-------------------------------------------------------------------------------------------------------
                                              3Q 04 % Rev            3 Q03 % Rev        YTD 04 % Rev
---------------------------------------       -----------            -----------        ------------
                                                                                  
Sales Volume(millions unit cases)            256.3                   256.2              741.6
Average price per unit case                  26.05                   27.60              26.47
---------------------------------------    -------                   ------             -----
Net revenues                               6,675.5                 7,069.1           19,626.4
Other operating revenues                      31.7                    68.6              111.2
---------------------------------------    -------------------    -----------------   -----------------
Total revenues                             6,707.2      100.0%     7,137.7   100.0%   19,737.6   100.0%
Cost of sales                              3,171.3       47.3%     3,357.7    47.0%    9,297.3    47.1%
---------------------------------------    -------------------    -----------------   -----------------
Gross profit                               3,536.0       52.7%     3,780.0    53.0%   10,440.3    52.9%
---------------------------------------    -------------------    -----------------   -----------------
     Administrative expenses                 395.5        5.9%       367.9     5.2%    1,164.3     5.9%
     Selling expenses                      1,692.8       25.2%     1,815.8    25.4%    5,234.9    26.5%
---------------------------------------    -------------------    -----------------   -----------------
Operating expenses                         2,088.3       31.1%     2,183.7    30.6%    6,399.2    32.4%
---------------------------------------    -------------------    -----------------   -----------------
Operating income                           1,447.7       21.6%     1,596.3    22.4%    4,041.2    20.5%
Depreciation, Amortization & Others (2)      289.0        4.3%       362.0     5.1%      965.0     4.9%
---------------------------------------    -------------------    -----------------   -----------------
EBITDA (3)                                 1,736.7       25.9%     1,958.3    27.4%    5,006.1    25.4%
---------------------------------------    -------------------    -----------------   -----------------

(1) Except volume and average price per unit case figures.

(2) Includes returnable bottle breakage expense.

(3) EBITDA = Operating Income + Depreciation + Amortization & Others.
-------------------------------------------------------------------------------------------------------




Central American operations
Expressed in million of Mexican pesos(1) with purchasing power as of September 30, 2004
-------------------------------------------------------------------------------------------------------
                                             3Q 04 % Rev        3 Q03 % Rev            YTD 04 % Rev
---------------------------------------    ---------------   -----------------    ---------------------
                                                                                 
Sales Volume(millions unit cases)           27.4               26.9                  80.8
Average price per unit case                30.78              30.96                 31.68
---------------------------------------   -------            -------              --------
Net revenues                               843.5              831.6               2,560.1
Other operating revenues                    (1.7)              (3.7)                  3.4
---------------------------------------    ---------------    ----------------    --------------------
Total revenues                             841.8    100.0%    827.9     100.0%     2,563.5      100.0%
Cost of sales                              459.1     54.5%    415.2      50.2%     1,340.5       52.3%
---------------------------------------    ---------------    ----------------    --------------------
Gross profit                               382.7     45.5%    412.7      49.8%     1,223.0       47.7%
---------------------------------------    ---------------    ----------------    --------------------
     Administrative expenses                69.7      8.3%     57.9       7.0%       200.8        7.8%
     Selling expenses                      211.9     25.2%    287.2      34.7%       730.6       28.5%
---------------------------------------    ---------------    ----------------    --------------------
Operating expenses                         281.6     33.5%    345.1      41.7%       931.4       36.3%
---------------------------------------    ---------------    ----------------    --------------------
Operating income                           101.1     12.0%     67.7       8.2%       291.7       11.4%
Depreciation, Amortization & Others (2)     42.6      5.1%     70.2       8.5%       179.8        7.0%
---------------------------------------    ---------------    ----------------    --------------------
EBITDA (3)                                 143.7     17.1%    137.8      16.6%       471.5       18.4%
---------------------------------------    ---------------    ----------------    --------------------

(1) Except volume and average price per unit case figures.

(2) Includes returnable bottle breakage expense.

(3) EBITDA = Operating Income + Depreciation + Amortization & Others.
-------------------------------------------------------------------------------------------------------



October 27, 2004                       30

                                                                [LOGO] COCA-COLA
                                                                     FEMSA

Colombian and Venezuelan operations
--------------------------------------------------------------------------------

Colombian operations



Expressed in million of Mexican pesos(1) with purchasing power as of September 30, 2004
------------------------------------------------------------------------------------------------------------------------------------
                                                                3Q 04 % Rev               3 Q03 % Rev              YTD 04 % Rev
----------------------------------------                      -------------------     -------------------    -----------------------
                                                                                                               
Sales Volume(millions unit cases)                               40.5                    41.6                    122.0
Average price per unit case                                    23.73                   23.52                    22.80
---------------------------------------                       -------                 -------                ---------
Net revenues                                                   960.5                   979.1                  2,781.4
Other operating revenues                                         --                      0.0                     --
----------------------------------------                      -------------------     -------------------    -----------------------
Total revenues                                                 960.5       100.0%      979.1       100.0%     2,781.4         100.0%
Cost of sales                                                  495.0        51.5%      521.2        53.2%     1,485.1          53.4%
----------------------------------------                      -------------------     -------------------    -----------------------
Gross profit                                                   465.5        48.5%      457.9        46.8%     1,296.3          46.6%
----------------------------------------                      -------------------     -------------------    -----------------------
     Administrative expenses                                    32.3         3.4%       87.6         8.9%       132.0           4.7%
     Selling expenses                                          287.3        29.9%      287.7        29.4%       889.7          32.0%
----------------------------------------                      -------------------     -------------------    -----------------------
Operating expenses                                             319.6        33.3%      375.3        38.3%     1,021.7          36.7%
----------------------------------------                      -------------------     -------------------    -----------------------
Operating income                                               145.9        15.2%       82.6         8.4%       274.6           9.9%
Depreciation, Amortization & Others (2)                         61.2         6.4%      104.6        10.7%       208.6           7.5%
----------------------------------------                      -------------------     -------------------    -----------------------
EBITDA (3)                                                     207.0        21.6%      187.2        19.1%       483.2          17.4%
----------------------------------------                      -------------------     -------------------    -----------------------

(1) Except volume and average price per unit case figures.

(2) Includes returnable bottle breakage expense.

(3) EBITDA = Operating Income + Depreciation + Amortization & Others.
------------------------------------------------------------------------------------------------------------------------------------




Venezuelan operations
Expressed in million of Mexican pesos(1) with purchasing power as of September 30, 2004
------------------------------------------------------------------------------------------------------------------------------------
                                                               3Q 04 % Rev            3 Q03 % Rev            YTD 04 % Rev
----------------------------------------                 --------------------     -------------------   ---------------------
                                                                                                       
Sales Volume(millions unit cases)                            45.2                   39.7                   126.7           
Average price per unit case                                 26.20                  24.92                   26.73           
----------------------------------------                 ---------                -------               ---------
Net revenues                                              1,184.3                  988.9                 3,387.7           
Other operating revenues                                      1.4                    0.0                     2.4           
----------------------------------------                 -------------------     -------------------    --------------------
Total revenues                                            1,185.7     100.0%       988.9      100.0%     3,390.1      100.0%
Cost of sales                                               674.8      56.9%       589.4       59.6%     1,973.5       58.2%
----------------------------------------                 -------------------     -------------------    --------------------
Gross profit                                                510.9      43.1%       399.5       40.4%     1,416.6       41.8%
----------------------------------------                 -------------------     -------------------    --------------------
     Administrative expenses                                 68.8       5.8%        50.2        5.1%       194.2        5.7%
     Selling expenses                                       388.2      32.7%       324.8       32.8%     1,016.3       30.0%
----------------------------------------                 -------------------     -------------------    --------------------
Operating expenses                                          457.0      38.5%       375.0       37.9%     1,210.5       35.7%
----------------------------------------                 -------------------     -------------------    --------------------
Operating income                                             53.8       4.5%        24.5        2.5%       206.1        6.1%
Depreciation, Amortization & Others (2)                      55.4       4.7%        78.5        7.9%       171.4        5.1%
----------------------------------------                 -------------------     -------------------    --------------------
EBITDA (3)                                                  109.2       9.2%       103.0       10.4%       377.5       11.1%
----------------------------------------                 -------------------     -------------------    --------------------

(1) Except volume and average price per unit case figures.

(2) Includes returnable bottle breakage expense.

(3) EBITDA = Operating Income + Depreciation + Amortization & Others.
------------------------------------------------------------------------------------------------------------------------------------



October 27, 2004                       31

                                                                [LOGO] COCA-COLA
                                                                     FEMSA

Brazilian and Argentine operations
--------------------------------------------------------------------------------



Brazilian operations
Expressed in million of Mexican pesos(1) with purchasing power as of September 30, 2004
-------------------------------------------------------------------------------------------------------------------------------
                                                               3Q 04 % Rev               3 Q03 % Rev               YTD 04 % Rev
----------------------------------------                 --------------------     ---------------------    ---------------------
                                                                                                          
Sales Volume(millions unit cases)                            65.6                     60.0                    190.7           
Average price per unit case                                 17.65                    17.07                    17.63           
----------------------------------------                 ---------                  -------                 --------
Net revenues                                              1,157.9                  1,023.8                  3,361.7           
Other operating revenues                                      3.5                      4.8                     11.4           
----------------------------------------                 --------------------     --------------------     --------------------
Total revenues                                            1,161.4      100.0%      1,028.7      100.0%      3,373.1      100.0%
Cost of sales                                               697.7       60.1%        660.8       64.2%      2,065.6       61.2%
----------------------------------------                 --------------------     --------------------     --------------------
Gross profit                                                463.7       39.9%        367.9       35.8%      1,307.5       38.8%
----------------------------------------                 --------------------     --------------------     --------------------
     Administrative expenses                                 79.0        6.8%         71.4        6.9%        247.8        7.3%
     Selling expenses                                       272.2       23.4%        275.2       26.8%        798.7       23.7%
----------------------------------------                 --------------------     --------------------     --------------------
Operating expenses                                          351.2       30.2%        346.6       33.7%      1,046.5       31.0%
----------------------------------------                 --------------------     --------------------     --------------------
Operating income                                            112.5        9.7%         21.3        2.1%        261.0        7.7%
Depreciation, Amortization & Others (2)                      27.7        2.4%         24.6        2.4%         71.4        2.1%
----------------------------------------                 --------------------     --------------------     --------------------
EBITDA (3)                                                  140.3       12.1%         45.9        4.5%        332.3        9.9%
----------------------------------------                 --------------------     --------------------     --------------------
                                                                                                        
(1) Except volume and average price per unit case figures.                                            

(2) Includes returnable bottle breakage expense.

(3) EBITDA = Operating Income + Depreciation + Amortization & Others.
-------------------------------------------------------------------------------------------------------------------------------




Argentine operations
Expressed in million of Mexican pesos(1) with purchasing power as of September 30, 2004
------------------------------------------------------------------------------------------------------------------------------------
                                                        3Q 04 % Rev         3 Q03 % Rev         YTD 04 % Rev        YTD 03 % Rev
----------------------------------------            ----------------    ----------------   ------------------  ------------------
                                                                                                     
Sales Volume(millions unit cases)                     34.0                28.6                102.5                87.3
Average price per unit case                          16.64               16.25                16.39               16.06
----------------------------------------            -------             -------            ---------           ---------
Net revenues                                         565.3               465.4              1,679.7             1,402.1
Other operating revenues                              27.2                23.7                 81.7                76.1
----------------------------------------            ----------------    ----------------   ------------------  ------------------
Total revenues                                       592.5   100.0%      489.1    100.0%    1,761.4   100.0%    1,478.2   100.0%
Cost of sales                                        347.7    58.7%      306.8     62.7%    1,059.4    60.1%      952.4    64.4%
----------------------------------------            ----------------    ----------------   ------------------  ------------------
Gross profit                                         244.9    41.3%      182.4     37.3%      702.0    39.9%      525.8    35.6%
----------------------------------------            ----------------    ----------------   ------------------  ------------------
     Administrative expenses                          26.4     4.5%       23.4      4.8%       63.3     3.6%       82.3     5.6%
     Selling expenses                                121.8    20.6%      111.7     22.8%      365.0    20.7%      338.1    22.9%
----------------------------------------            ----------------    ----------------   ------------------  ------------------
Operating expenses                                   148.2    25.0%      135.0     27.6%      428.3    24.3%      420.4    28.4%
----------------------------------------            ----------------    ----------------   ------------------  ------------------
Operating income                                      96.7    16.3%       47.3      9.7%      273.7    15.5%      105.4     7.1%
Depreciation, Amortization & Others (2)               29.8     5.0%       40.7      8.3%       91.5     5.2%      132.5     9.0%
----------------------------------------            ----------------    ----------------   ------------------  ------------------
EBITDA (3)                                           126.5    21.4%       88.0     18.0%      365.1    20.7%      237.9    16.1%
----------------------------------------            ----------------    ----------------   ------------------  ------------------

(1) Except volume and average price per unit case figures.

(2) Includes returnable bottle breakage expense.

(3) EBITDA = Operating Income + Depreciation + Amortization & Others.
------------------------------------------------------------------------------------------------------------------------------------



October 27, 2004                       32



                                                                [LOGO] COCA-COLA
                                                                       FEMSA

Selected Information
--------------------------------------------------------------------------------

SELECTED INFORMATION
--------------------------------------------------------------------------------
For the three months ended September 30, 2004

Expressed in million Mexican pesos as of September 30, 2004

                             ---------                                 ---------
                              3Q 2003                                   3Q 2004
--------------------------------------------------------------------------------
Capex                          901.0     Capex                           498.6
--------------------------------------------------------------------------------
Depreciation                   347.0     Depreciation                    288.0
--------------------------------------------------------------------------------
Amortization & Others          333.8     Amortization & Others           217.9
--------------------------------------------------------------------------------

VOLUME (MUC)
Expressed in million unit cases



                     ------------------------------------------------------   ------------------------------------------------------
                                               3Q 2003                                            3Q 2004
                     ------------------------------------------------------   ------------------------------------------------------
                        Colas   Flavors   Water     Beer   Others    Total      Colas     Flavors    Water   Beer    Others    Total
---------------------------------------------------------------------------   ------------------------------------------------------
                                                                                           
Mexico                  154.1     48.6     52.2      0.0     1.3     256.2      155.1      50.8      49.1     0.0      1.3     256.3
Central America          18.8      6.5      1.1      0.0     0.5      26.9       19.1       6.8       1.1     0.0      0.4      27.4
Colombia                 25.3      9.9      6.3      0.0     0.1      41.6       26.7       8.1       5.6     0.0      0.1      40.5
Venezuela                21.8     12.2      3.5      0.0     2.2      39.7       23.5      15.3       3.6     0.0      2.8      45.2
Brazil                   32.2     13.5      2.3     11.6     0.4      60.0       37.0      14.3       3.3    10.6      0.4      65.6
Argentina                20.9      7.4      0.2      0.0     0.1      28.6       23.6       9.9       0.3     0.0      0.2      34.0
---------------------------------------------------------------------------   ------------------------------------------------------
Total                   273.1     98.1     65.6     11.6     4.6     453.0      285.0     105.2      63.0    10.6      5.2     469.0
---------------------------------------------------------------------------   ------------------------------------------------------


PACKAGE MIX BY PRESENTATION
Expressed as a Percentage of Total Volume



                           ---------------------------------------      -----------------------------------------
                                           3Q 2003                                        3Q 2004
                           ---------------------------------------      -----------------------------------------
                            Ret       Non-Ret    Fountain     Jug         Ret      Non-Ret     Fountain      Jug
------------------------------------------------------------------      -----------------------------------------
                                                                                     
Mexico                     28.6        54.5        1.3        15.6       28.7       55.5          1.2        14.6
Central America            56.0        38.4        5.6          --       48.4       47.1          4.5          --
Colombia                   55.6        34.2        3.2         7.0       51.2       38.6          3.4         6.8
Venezuela                  36.7        55.8        2.9         4.6       30.3       63.1          3.0         3.6
Brazil                     11.8        84.2        4.0          --       10.9       85.8          3.3          --
Argentina                  25.3        71.1        3.6          --       27.1       69.0          3.9          --
------------------------------------------------------------------      -----------------------------------------


For the nine months ended September 30, 2004
Expressed in million Mexican pesos as of September 30, 2004

                            ----------                                ----------
                             YTD 2003                                  YTD 2004
--------------------------------------------------------------------------------
Capex                         1,808.9     Capex                         1,219.8
--------------------------------------------------------------------------------
Depreciation                    738.9     Depreciation                    910.9
--------------------------------------------------------------------------------
Amortization & Others           660.0     Amortization & Others           776.9
--------------------------------------------------------------------------------

VOLUME (MUC)
Expressed in million unit cases



                       ---------------------------------------------------    ------------------------------------------------------
                                            YTD 2003                                                  YTD 2004
                       ---------------------------------------------------    ------------------------------------------------------
                        Colas   Flavors   Water    Beer   Others    Total        Colas   Flavors   Water    Beer   Others     Total
--------------------------------------------------------------------------    ------------------------------------------------------
                                                                                           
Mexico                  446.5    141.2    165.6     0.0     4.5      757.8       447.5    146.0    144.4     0.0     3.7       741.6
Central America          53.7     19.4      3.3     0.0     1.5       77.9        55.7     20.5      3.4     0.0     1.2        80.8
Colombia                 77.6     28.6     20.3     0.0     0.2      126.7        79.5     25.4     16.7     0.0     0.4       122.0
Venezuela                60.0     31.1      8.9     0.0     5.7      105.7        67.8     40.4     10.8     0.0     7.7       126.7
Brazil                   99.7     45.6      7.5    33.7     1.3      187.8       107.3     41.9      9.0    31.3     1.2       190.7
Argentina                62.7     23.4      0.9     0.0     0.3       87.3        70.5     30.6      0.9     0.0     0.5       102.5
--------------------------------------------------------------------------    ------------------------------------------------------
Total                   800.2    289.3    206.5    33.7    13.5    1,343.2       828.3    304.8    185.2    31.3    14.7     1,364.3
--------------------------------------------------------------------------    ------------------------------------------------------


PACKAGE MIX BY PRESENTATION
Expressed as a Percentage of Total Volume



                       ------------------------------------------     --------------------------------------------
                                        YTD 2003                                         YTD 2004
                       ------------------------------------------     --------------------------------------------
                        Ret       Non-Ret    Fountain      Jug           Ret        Non-Ret     Fountain      Jug
-----------------------------------------------------------------     --------------------------------------------
                                                                                      
Mexico                  27.7        54.5        1.3        16.5          28.5        55.5          1.3        14.7
Central America         52.1        42.3        5.6          --          49.5        46.1          4.4          --
Colombia                54.0        35.8        3.0         7.2          52.0        38.1          3.3         6.6
Venezuela               36.1        57.5        2.7         3.7          31.1        62.1          2.8         4.0
Brazil                  11.7        84.2        4.1          --          10.8        86.0          3.2          --
Argentina               24.2        71.9        3.9          --          27.3        69.0          3.7          --
-----------------------------------------------------------------     --------------------------------------------


--------------------------------------------------------------------------------


October 27, 2004                       33


                                                                [LOGO] COCA-COLA
                                                                       FEMSA

Macroeconomic Information
--------------------------------------------------------------------------------

--------------------------------------------------------------------------------
                                 September 2004
                            Macroeconomic Information

                      ----------------------------------------------------------
                                      Inflation            Foreign Exchange Rate
                           LTM           YTD        3Q 04     (Per US Dollar) *
                      ----------------------------------------------------------

--------------------------------------------------------------------------------
  Mexico                   5.06%        3.37%       1.72%          11.3759
 Colombia                  5.98%        4.91%       0.62%       2,595.1700
Venezuela                 20.83%       14.68%       3.27%       1,920.0000
  Brazil                   5.96%        4.63%       1.47%           2.8586
Argentina                  5.73%        3.97%       1.31%           2.9800
--------------------------------------------------------------------------------

                       * Figures as of September 30, 2004
--------------------------------------------------------------------------------


October 27, 2004                       34