Form FWP for iShares Gold Trust

Free Writing Prospectus

Filed Pursuant to Rule 433

Registration Nos. 333-184325

November 14, 2012



\Gold Diversification Benefits - iShares

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Gold Overview Diversification Benefits Investment Strategies

ETF in Focus

How does gold impact your portfolio?

Many investors today already diversify their portfolios across style, sectors and iShares Gold Trust

geographies. By including new asset classes that have low historical correlation to asset IAU See IAU Product Details

classes that are currently in their portfolio, investors can help further reduce portfolio


Exchange Traded Liquidity

Gold has historically shown little to no correlation to major asset classes, including 10-Day Average 8,450,328

commodities. And while the price of gold is volatile, gold has historically displayed lower Trading Volume

volatility than major asset classes over both long and short time periods. As a result, a as of 11/12/2012

small allocation to gold may help improve the risk/return trade-off of investment

portfolios. Low Cost

Sponsor’s Fee 0.25%

The following chart illustrates the historical effect of adding small amounts of gold to a Exposure to Gold

diversified portfolio. As you can see, allocating 5% of the portfolio to gold improved the The Trust holds

risk/return relationship of the portfolio primarily by reducing risk. You can see the effect fully allocated gold

of adding 10% or 20% as well. daily, and does not

allow issuance of

Allocation to Gold: 0% 5% 10% 20% shares on



Minimum Investment

Portfolio Risk v. Return as of 10/31/12 Shares 1

See iShares IAU Product Details »


Kayvan Malek on


BlackRock’s Kayvan Malek

discusses what sets gold apart

Past performance does not guarantee future results. Standard Deviation: The as an investment vehicle.

Standard Deviation is the statistical measure of the degree to which an individual value (1mins)

in a probability distribution tends to vary from the mean of the distribution. It is widely

applied in modern portfolio theory, where the past performance of securities is used to Watch

determine the range of possible future performance, and a probability is attached to

each performance. Sources: LBMA, S&P, MSCI, Barclays Capital, BlackRock. Ten-year See all videos

correlations based on monthly returns. Gold: London PM Fix; US Large Cap: S&P 500®

Index; US Mid/Small Cap: S&P 600 Index; Developed International: MSCI EAFE Index;

US Fixed Income: Barclays Capital U.S. Aggregate Bond Index. Related Resources

See details of the gold ETF from iShares » Insights into Investing in


Whitepaper: 12 pages

iShares Gold Trust FAQ



Gold Diversification Benefits - iShares

Brochure: 8 pages

iShares Gold Trust Fact

Sheet (IAU)

Fact Sheet: 2 pages

iShares Gold Trust

Prospectus (IAU)

Prospectus: 46 pages

BlackRock Model Portfolios -


BlackRock Model Portfolios -


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Equity Income

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iShares Gold Trust (the “Trust”) has filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you

should read the prospectus and other documents the Trust has filed with the SEC for more complete information about the issuer and this offering. You may get these documents

for free by visiting or EDGAR on the SEC website at Alternatively, the Trust will arrange to send you the prospectus if you request it by calling toll-

free 1-800-474-2737.



Gold Diversification Benefits - iShares

Investing involves risk, including possible loss of principal. The Trust is not an investment company registered under the Investment Company Act of 1940 or a commodity pool for purposes of the Commodity Exchange Act. Shares of the Trust are not subject to the same regulatory requirements as mutual funds. Because shares of the Trust are intended to reflect the price of the gold held by the Trust, the market price of the shares is subject to fluctuations similar to those affecting gold prices. Additionally, shares of the Trust are bought and sold at market price, not at net asset value (“NAV”). Brokerage commissions will reduce returns.

Shares of the Trust are intended to reflect, at any given time, the market price of gold owned by the Trust at that time less the Trust’s expenses and liabilities. The price received upon the sale of the shares, which trade at market price, may be more or less than the value of the gold represented by such shares. If an investor sells the shares at a time when no active market for them exists, such lack of an active market will most likely adversely affect the price received for the shares. For a more complete discussion of the risk factors relative to the Trust, carefully read the prospectus.

Following an investment in shares of the Trust, several factors may have the effect of causing a decline in the prices of gold and a corresponding decline in the price of the shares. Among them: (i) Large sales by the official sector. A significant portion of the aggregate world gold holdings is owned by governments, central banks and related institutions. If one or more of these institutions decides to sell in amounts large enough to cause a decline in world gold prices, the price of the shares will be adversely affected. (ii) A significant increase in gold hedging activity by gold producers. Should there be an increase in the level of hedge activity of gold producing companies, it could cause a decline in world gold prices, adversely affecting the price of the shares. (iii) A significant change in the attitude of speculators and investors towards gold. Should the speculative community take a negative view towards gold, it could cause a decline in world gold prices, negatively impacting the price of the shares.

The amount of gold represented by shares of the Trust will decrease over the life of the Trust due to sales of gold necessary to pay the sponsor’s fee and trust expenses. Without increases in the price of gold sufficient to compensate for that decrease, the price of the shares will also decline, and investors will lose money on their investment. The Trust will have limited duration. The liquidation of the Trust may occur at a time when the disposition of the Trust’s gold will result in losses to investors.

Although market makers will generally take advantage of differences between the NAV and the trading price of Trust shares through arbitrage opportunities, there is no guarantee that they will do so. There is no guarantee an active trading market will develop for the shares, which may result in losses on your investment at the time of disposition of your shares. The value of the shares of the Trust will be adversely affected if gold owned by the Trust is lost or damaged in circumstances in which the Trust is not in a position to recover the corresponding loss. The Trust is a passive investment vehicle. This means that the value of your shares may be adversely affected by Trust losses that, if the Trust had been actively managed, might have been avoidable.

Shares of the iShares Gold Trust are not deposits or other obligations of or guaranteed by BlackRock, Inc., and its affiliates, and are not insured by the Federal Deposit Insurance Corporation or any other governmental agency.

The sponsor of the trust is iShares Delaware Trust Sponsor LLC (the “Sponsor”). BlackRock Investments, LLC (“BRIL”), assists in the promotion of the Trust. The Sponsor and BRIL are affiliates of BlackRock, Inc.

Although shares of the iShares Gold Trust may be bought or sold on the secondary market through any brokerage account, shares of the Trust are not redeemable from the Trust except in large aggregated units called “Baskets”. Only registered broker-dealers that become authorized participants by entering into a contract with the sponsor and the trustee of the Trust may purchase or redeem Baskets.

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