Form FWP for iShares Gold Trust

Free Writing Prospectus

Filed Pursuant to Rule 433

Registration No. 333-167807

May 17, 2011

Central Banks and Gold: Still Net Buyers

By Kevin Feldman

There are a number of reasons why gold and silver don’t move in concert, but one notable reason is the purchasing of gold by central banks, which have historically viewed gold as part of their reserves.

In 2010, for the first time in 20 years, the world’s central banks bought more gold than they sold, perhaps a reflection of anxieties following the global economic crisis and a sense of gold’s historical reputation as a repository of value. Over the past three years, Europe’s central banks really haven’t sold any gold at all; between December 2010 and February 2011, they collectively sold a whopping .2 tons of their gold, according to a recent report.

But they are buying gold. Russia has been purchasing gold every month this year, adding 18.8 tons since January. Bolivia has increased its reserves by over a third, from 28 tons to 37 tons. Also since January, according to Bloomberg, Mexico bought 93.3 tons of gold (formerly it held just 6.9 tons); in the same period, Thailand bought 9.3 tons.

Why is this important? Because these purchases by the world’s central banks aren’t likely to turn into sales anytime soon. With Western central banks still stabilizing the global economy with exceptionally low interest rates and emerging market countries keen to diversify their dollar reserves, there’s still plenty of room for continued buying.

That’s no guarantee that the price of gold will continue to rise, of course, or that it won’t even drop. There are other players, like hedge fund investors, in the picture.

But it is one reason not to draw conclusions about the direction of the price of gold by looking at the price of silver.

Source: World Gold Council

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iShares Gold Trust (“Trust”) has filed a registration statement (including a prospectus) with the SEC for the offering to which this communication relates. Before you invest, you should read the prospectus and other documents the Trust has filed with the SEC for more complete information about the issuer and this offering. You may get these documents for free by visiting or EDGAR on the SEC website at Alternatively, the Trust will arrange to send you the prospectus if you request it by calling toll-free 1-800-474-2737.

Investing involves risk, including possible loss of principal. Because shares of the Trust are created to reflect the price of the gold held by the Trust, less the Trust’s expenses and liabilities, the market price of the shares will be as unpredictable as the price of gold has historically been. The Trust is not an investment company registered under the Investment Company Act of 1940 or a commodity pool for purposes of the Commodity Exchange Act. Shares of the Trust are not subject to the same regulatory requirements as mutual funds. For a more complete discussion of the risk factors relative to the Trust, carefully read the prospectus.