SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549
FORM 6-K
REPORT OF FOREIGN PRIVATE ISSUER
Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934
For the month of April 2010
Commission File Number: 001-06439
SONY CORPORATION
(Translation of registrant's name into English)
1-7-1 KONAN, MINATO-KU, TOKYO, 108-0075, JAPAN
(Address of principal executive offices)
The registrant files annual reports under cover of Form 20-F.
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F,
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Form 20-F X
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Form 40-F __
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Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934, Yes No X
If "Yes" is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):82-______
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
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SONY CORPORATION
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(Registrant)
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By: /s/ Nobuyuki Oneda
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(Signature)
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Nobuyuki Oneda
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Executive Deputy President and
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Chief Financial Officer
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Date: April 16, 2010
List of materials
Documents attached hereto:
i) Press release entitled Sony Ericsson reports first quarter 2010 results.
April 16th, 2010
PRESS RELEASE
Sony Ericsson reports first quarter 2010 results
Q1 Highlights:
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Company returns to profitability in Q1 2010
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ASP rises to Euro 134 as Xperia™ X10 and Vivaz™ start shipping
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Improved cost structure generates better margins
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The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the first quarter ended March 31, 2010 is as follows:
| Q1 2009 | Q4 2009 | Q1 2010 | ||||||||||
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Number of units shipped (million)
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14.5 | 14.6 | 10.5 | |||||||||
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Sales (Euro m.)
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1,736 | 1,750 | 1,405 | |||||||||
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Gross margin (%)
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8 | % | 23 | % | 31 | % | ||||||
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Operating income (Euro m.)
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-369 | -181 | 20 | |||||||||
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Operating margin (%)
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-21 | % | -10 | % | 1 | % | ||||||
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Restructuring charges (Euro m.)
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12 | 150 | 3 | |||||||||
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Operating income excl. restructuring charges (Euro m.)
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-357 | -32 | 23 | |||||||||
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Operating margin excl. restructuring charges (%)
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-21 | % | -2 | % | 2 | % | ||||||
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Income before taxes (IBT) (Euro m.)
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-370 | -190 | 18 | |||||||||
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IBT excl. restructuring charges (Euro m.)
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-358 | -40 | 21 | |||||||||
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Net income (Euro m.)
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-293 | -167 | 21 | |||||||||
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Average selling price (Euro)
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120 | 120 | 134 |
Bert Nordberg, President, Sony Ericsson commented “We are pleased to see the positive impact of both the launch of new products and the business transformation programme improving the company’s results. The Xperia™ X10, our first android-based Communication Entertainment device featuring signature Sony Ericsson applications Timescape and Mediascape™, and Vivaz™, a beautifully designed, touch-screen Symbian phone started shipping towards the end of the quarter. Both models have been well received by global customers." He added, "Increases in both gross and operating margins show that we are on the right track to build the correct cost structure for our business organization and strategy. We will continue to work through the transformation programme to ensure that we are competitive.”
Units shipped in the quarter were 10.5 million, a decrease of 28% compared to the same period last year, reflecting the streamlining of the portfolio over the past 12 months to focus on higher-end phones. Sales for the quarter were Euro 1,405 million, a decrease of 19% year on year. Average selling price (ASP) increased 12% both sequentially and year-on-year to Euro 134 during the quarter due to good sell through of existing models, new flagship phones starting to ship at the end of the quarter and a positive currency effect.
Gross margin rose both sequentially and year-on-year, reflecting a more favourable product mix and the benefit of cost of sales improvements in the past year, including the resolution of certain royalty matters during the quarter.
Income before taxes for the quarter excluding restructuring was a profit of Euro 21 million, illustrating the positive impact of the cost reduction programme.
The transformation programme, which started in mid-2008, with the aim of reducing annual operating expenses by Euro 880 million is continuing with the full benefit expected during the second half of 2010. Since the start of the programme, Sony Ericsson has reduced its global workforce by approximately 3,150 people to reach a total of 8,450 by March 31, 2010. The total restructuring charges taken to date are Euro 342 million.
As of March 31, 2010, Sony Ericsson retained a net cash position of Euro 563 million.
During the first quarter of 2010, Sony Ericsson obtained additional external funding of Euro 150 million. The funding was guaranteed by the parent companies on a 50/50 basis.
Market share in unit base for the quarter decreased by one percentage point sequentially and is now estimated to be around 4%.
Sony Ericsson maintains a forecast of slight growth in units in the global handset market in 2010.
END
The liquid identity is a registered trademark of Sony Ericsson Mobile Communications AB.
Vivaz™, Mediascape™ and XPERIA™ are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB.
Sony is a registered trademark of Sony Corporation. Ericsson is a registered trademark of Telefonaktiebolaget LM Ericsson.
Any rights not expressly granted herein are reserved and subject to change without prior notice.
EDITOR’S NOTES:
Financial statements and additional information:
Financial statements:
Consolidated income statement
Consolidated income statement – isolated quarters
Consolidated balance sheet
Consolidated statement of cash flows
Consolidated statement of cash flows – isolated quarters
Additional information:
Net sales by market area by quarter
- ENDS -
Sony Ericsson is a 50:50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in all major markets. Sony Ericsson vision is to become the industry leader in Communication Entertainment; where new styles of communicating through the internet and social media, become entertainment. Sony Ericsson offers exciting consumer experiences through phones, accessories, content and applications. For more information please visit, www.sonyericsson.com.
This press release contains forward-looking statements that involve inherent risks and uncertainties. Sony Ericsson has identified certain important factors that may cause actual results to differ materially from those contained in such forward-looking statements. For a detailed description of risk factors see Sony's and Ericsson's filings with the US Securities and Exchange Commission, particularly each company's latest published Annual Report on Form 20-F.
CONTACTS:
Investors / Analysts
Ericsson investor relations
Susanne Andersson (Stockholm) +46 10 719 4631
Andreas Hedemyr (Stockholm) +46 10 714 3748
Sony investor relations
Gen Tsuchikawa (Tokyo) +81 3 6748 2180
Yas Hasegawa (London) +44 20 7426 8696
Press / Media
Sony Ericsson global communications and PR
Aldo Liguori (London) +44 20 8762 5860
Merran Wrigley (London) +44 20 8762 5862
Sony Ericsson
CONSOLIDATED INCOME STATEMENT
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Jan-Mar
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EUR million
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2010
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2009
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Change
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Net sales
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1,405 | 1,736 | -19 | % | ||||||||
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Cost of sales
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-975 | -1,591 | -39 | % | ||||||||
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Gross profit
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429 | 145 | 196 | % | ||||||||
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Gross margin %
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30.6 | % | 8.4 | % | 22 | % | ||||||
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Research and development expenses
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-216 | -303 | -29 | % | ||||||||
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Selling and administrative expenses
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-207 | -225 | -8 | % | ||||||||
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Operating expenses
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-423 | -528 | -20 | % | ||||||||
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Other operating income, net
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14 | 13 | 9 | % | ||||||||
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Operating income
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20 | -369 | - | |||||||||
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Operating margin %
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1.4 | % | -21.3 | % | - | |||||||
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Financial income
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7 | 9 | -26 | % | ||||||||
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Financial expenses
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-9 | -10 | -9 | % | ||||||||
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Income after financial items
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18 | -370 | - | |||||||||
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Taxes
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6 | 84 | -93 | % | ||||||||
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Minority interest
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-3 | -6 | -51 | % | ||||||||
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Net income
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21 | -293 | - | |||||||||
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Number of units shipped (million)
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10.5 | 14.5 | -28 | % | ||||||||
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ASP (EUR)
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134 | 120 | 12 | % | ||||||||
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EUR Million
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Jan-Mar
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Jan-Mar
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Restructuring charges
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2010
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2009
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Cost of sales
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-2 | 7 | ||||||
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Research and development expenses
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2 | 2 | ||||||
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Sales and administrative expenses
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3 | 3 | ||||||
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Other operating income, net
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0 | 0 | ||||||
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Total
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3 | 12 | ||||||
Sony Ericsson
CONSOLIDATED INCOME STATEMENT - ISOLATED QUARTERS
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2010
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2009
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EUR million
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Q1 | Q4 | Q3 | Q2 | Q1 | |||||||||||||||
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Net sales
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1,405 | 1,750 | 1,619 | 1,684 | 1,736 | |||||||||||||||
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Cost of sales
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-975 | -1,341 | -1,367 | -1,483 | -1,591 | |||||||||||||||
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Gross profit
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429 | 409 | 252 | 200 | 145 | |||||||||||||||
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Gross margin %
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30.6 | % | 23.4 | % | 15.5 | % | 11.9 | % | 8.4 | % | ||||||||||
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Research and development expenses
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-216 | -299 | -260 | -245 | -303 | |||||||||||||||
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Selling and administrative expenses
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-207 | -299 | -205 | -235 | -225 | |||||||||||||||
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Operating expenses
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-423 | -599 | -465 | -480 | -528 | |||||||||||||||
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Other operating income, net
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14 | 8 | 21 | 6 | 13 | |||||||||||||||
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Operating income
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20 | -181 | -193 | -274 | -369 | |||||||||||||||
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Operating margin %
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1.4 | % | -10.4 | % | -11.9 | % | -16.3 | % | -21.3 | % | ||||||||||
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Financial income
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7 | 4 | 3 | 6 | 9 | |||||||||||||||
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Financial expenses
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-9 | -12 | -9 | -15 | -10 | |||||||||||||||
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Income after financial items
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18 | -190 | -199 | -283 | -370 | |||||||||||||||
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Taxes
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6 | 36 | 42 | 74 | 84 | |||||||||||||||
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Minority interest
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-3 | -12 | -6 | -4 | -6 | |||||||||||||||
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Net income
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21 | -167 | -164 | -213 | -293 | |||||||||||||||
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Number of units shipped (million)
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10.5 | 14.6 | 14.1 | 13.8 | 14.5 | |||||||||||||||
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ASP (EUR)
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134 | 120 | 114 | 122 | 120 | |||||||||||||||
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EUR Million
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2009
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2009
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Restructuring charges
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Q1 | Q4 | Q3 | Q2 | Q1 | |||||||||||||||
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Cost of sales
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-2 | 41 | 0 | -9 | 7 | |||||||||||||||
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Research and development expenses
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2 | 72 | 1 | 9 | 2 | |||||||||||||||
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Sales and administrative expenses
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3 | 37 | 1 | 1 | 3 | |||||||||||||||
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Other operating income, net
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0 | 0 | 0 | 0 | 0 | |||||||||||||||
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Total
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3 | 150 | 2 | 1 | 12 | |||||||||||||||
Sony Ericsson
CONSOLIDATED BALANCE SHEET
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Mar 31
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Dec 31
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Mar 31
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EUR million
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2010
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2009
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2009
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ASSETS
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Total fixed and financial assets
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791 | 779 | 658 | |||||||||
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Current assets
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Inventories
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384 | 358 | 477 | |||||||||
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Accounts receivable
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849 | 832 | 1,193 | |||||||||
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Other assets
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369 | 415 | 463 | |||||||||
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Other short-term cash investments
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537 | 489 | 574 | |||||||||
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Cash and bank
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443 | 389 | 542 | |||||||||
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Total current assets
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2,582 | 2,483 | 3,249 | |||||||||
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Total assets
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3,373 | 3,262 | 3,908 | |||||||||
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SHAREHOLDERS' EQUITY AND LIABILITIES
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Shareholders' equity
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438 | 381 | 930 | |||||||||
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Minority interest
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54 | 47 | 65 | |||||||||
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Total equity
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492 | 428 | 995 | |||||||||
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Borrowing, Non Current
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100 | 0 | 0 | |||||||||
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Other long-term liabilities
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37 | 32 | 30 | |||||||||
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Total long-term liabilities
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137 | 32 | 30 | |||||||||
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Accounts payable
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829 | 852 | 965 | |||||||||
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Borrowing, Current
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316 | 258 | 0 | |||||||||
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Other current liabilities
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1,599 | 1,692 | 1,918 | |||||||||
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Total current liabilities
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2,744 | 2,802 | 2,882 | |||||||||
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Total shareholders' equity and liabilities
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3,373 | 3,262 | 3,908 | |||||||||
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Net cash*
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563 | 620 | 1,116 | |||||||||
* Net cash is defined as cash and bank plus short-term cash investments less interest-bearing liabilities.
Sony Ericsson
CONSOLIDATED STATEMENT OF CASH FLOWS
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Jan-Mar
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EUR million
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2010
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2009
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OPERATIONS
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Net income
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21 | -293 | ||||||
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Adjustments to reconcile net income to cash
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-44 | 29 | ||||||
| -23 | -263 | |||||||
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Changes in operating net assets
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-72 | 321 | ||||||
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Cash flow from operating activities
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-94 | 58 | ||||||
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INVESTMENTS
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Investing activities
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27 | -19 | ||||||
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Cash flow from investing activities
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27 | -19 | ||||||
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FINANCING
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Financing activities
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150 | -53 | ||||||
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Cash flow from financing activities
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150 | -53 | ||||||
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Net change in cash
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83 | -14 | ||||||
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Cash, beginning of period
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878 | 1,125 | ||||||
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Translation difference in Cash
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19 | 5 | ||||||
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Cash, end of period
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980 | 1,116 | ||||||
Sony Ericsson
CONSOLIDATED STATEMENT OF CASH FLOWS - ISOLATED QUARTERS
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2010
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2009 | |||||||||||||||||||
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EUR million
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Q1 | Q4 | Q3 | Q2 | Q1 | |||||||||||||||
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OPERATIONS
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Net income
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21 | -167 | -164 | -213 | -293 | |||||||||||||||
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Adjustments to reconcile net income to cash
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-44 | 48 | 20 | 37 | 29 | |||||||||||||||
| -23 | -119 | -143 | -176 | -263 | ||||||||||||||||
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Changes in operating net assets
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-72 | -97 | 49 | 60 | 321 | |||||||||||||||
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Cash flow from operating activities
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-94 | -216 | -94 | -115 | 58 | |||||||||||||||
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INVESTMENTS
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Investing activities
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27 | -10 | -42 | -13 | -19 | |||||||||||||||
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Cash flow from investing activities
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27 | -10 | -42 | -13 | -19 | |||||||||||||||
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FINANCING
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Financing activities
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150 | 100 | 159 | 0 | -53 | |||||||||||||||
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Cash flow from financing activities
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150 | 100 | 159 | 0 | -53 | |||||||||||||||
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Net change in cash
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83 | -126 | 22 | -128 | -14 | |||||||||||||||
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Cash, beginning of period
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878 | 996 | 965 | 1,116 | 1,125 | |||||||||||||||
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Translation difference in Cash
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19 | 8 | 9 | -23 | 5 | |||||||||||||||
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Cash, end of period
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980 | 878 | 996 | 965 | 1,116 | |||||||||||||||
Sony Ericsson
NET SALES BY MARKET AREA BY QUARTER
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EUR million
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2010
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2009
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Isolated quarters
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Q1 | Q4 | Q3 | Q2 | Q1 | |||||||||||||||
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Europe, Middle East & Africa *
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711 | 966 | 875 | 927 | 977 | |||||||||||||||
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Americas
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201 | 222 | 232 | 195 | 200 | |||||||||||||||
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Asia
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493 | 562 | 512 | 562 | 559 | |||||||||||||||
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Total
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1,405 | 1,750 | 1,619 | 1,684 | 1,736 | |||||||||||||||
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* of which Western Europe
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525 | 678 | 636 | 678 | 721 | |||||||||||||||
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2010
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2009
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Sequential change (%)
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Q1 | Q4 | Q3 | Q2 | Q1 | |||||||||||||||
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Europe, Middle East & Africa *
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-26 | % | 10 | % | -6 | % | -5 | % | -40 | % | ||||||||||
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Americas
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-10 | % | -4 | % | 19 | % | -3 | % | -69 | % | ||||||||||
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Asia
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-12 | % | 10 | % | -9 | % | 1 | % | -12 | % | ||||||||||
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Total
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-20 | % | 8 | % | -4 | % | -3 | % | -40 | % | ||||||||||
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* of which Western Europe
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-23 | % | 7 | % | -6 | % | -6 | % | -35 | % | ||||||||||
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2010
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2009
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Year over year change (%)
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Q1 | Q4 | Q3 | Q2 | Q1 | |||||||||||||||
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Europe, Middle East & Africa *
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-27 | % | -41 | % | -39 | % | -33 | % | -35 | % | ||||||||||
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Americas
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1 | % | -65 | % | -67 | % | -74 | % | -59 | % | ||||||||||
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Asia
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-12 | % | -12 | % | -25 | % | -19 | % | -23 | % | ||||||||||
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Total
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-19 | % | -40 | % | -42 | % | -40 | % | -36 | % | ||||||||||
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* of which Western Europe
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-27 | % | -39 | % | -33 | % | -25 | % | -26 | % | ||||||||||
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2010
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2009
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Year to date
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1003 | 0912 | 0909 | 0906 | 0903 | |||||||||||||||
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Europe, Middle East & Africa *
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711 | 3,744 | 2,778 | 1,903 | 977 | |||||||||||||||
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Americas
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201 | 850 | 627 | 395 | 200 | |||||||||||||||
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Asia
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493 | 2,194 | 1,633 | 1,121 | 559 | |||||||||||||||
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Total
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1,405 | 6,788 | 5,038 | 3,419 | 1,736 | |||||||||||||||
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* of which Western Europe
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525 | 2,714 | 2,036 | 1,400 | 721 | |||||||||||||||
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2010
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2009
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YTD year over year change (%)
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1003 | 0912 | 0909 | 0906 | 0903 | |||||||||||||||
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Europe, Middle East & Africa *
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-27 | % | -37 | % | -35 | % | -34 | % | -35 | % | ||||||||||
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Americas
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1 | % | -67 | % | -67 | % | -68 | % | -59 | % | ||||||||||
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Asia
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-12 | % | -20 | % | -22 | % | -21 | % | -23 | % | ||||||||||
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Total
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-19 | % | -40 | % | -40 | % | -38 | % | -36 | % | ||||||||||
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* of which Western Europe
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-27 | % | -31 | % | -28 | % | -26 | % | -26 | % | ||||||||||