FORM 6-K
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                        Report of Foreign Private Issuer

                     Pursuant to Rule 13a-16 or 15d-16 under
                       the Securities Exchange Act of 1934


For February 17, 2004
Commission File Number:   0-30204

                         Internet Initiative Japan Inc.
                 (Translation of registrant's name into English)
 Jinbocho Mitsui Bldg. 1-105 Kanda Jinbo-cho, Chiyoda-ku, Tokyo 101-0051, Japan

                    (Address of principal executive offices)

        Indicate by check mark whether the registrant files or will file
               annual reports under cover Form 20-F or Form 40-F:

                Form 20-F [ X ]                 Form 40-F [ ]

     Indicate  by check mark if the  registrant  is  submitting  the Form 6-K in
paper as per-mitted by Regulation S-T Rule 101(b)(1): ____

     Note: Regulation S-T Rule 101(b)(1) only permits the submission in paper of
a Form 6-K if submitted  solely to provide an attached annual report to security
holders.

     Indicate  by check mark if the  registrant  is  submitting  the Form 6-K in
paper as per-mitted by Regulation S-T Rule 101(b)(7): ____

     Note: Regulation S-T Rule 101(b)(7) only permits the submission in paper of
a Form  6-K if  submitted  to  furnish  a  report  or  other  document  that the
registrant foreign private issuer must furnish and make public under the laws of
the jurisdiction in which the reg-istrant is incorporated,  domiciled or legally
organized  (the  registrant's  "home  country"),  or under the rules of the home
country exchange on which the registrant's securities are traded, as long as the
report or other document is not a press  release,  is not required to be and has
not been distributed to the registrant's  security holders, and, if discussing a
mate-rial  event, has already been the subject of a Form 6-K submission or other
Commission filing on EDGAR.

     Indicate by check mark whether the registrant by furnishing the information
contained  in this  Form is  also  thereby  furnishing  the  information  to the
Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.
Yes [ ] No [ X ] If "Yes" is marked,  indicate below the file number assigned to
the registrant in connection with Rule 12g3-2(b): 82- -------------

     THIS REPORT ON FORM 6-K SHALL BE DEEMED TO BE  INCORPORATED BY REFERENCE IN
THE  PROSPECTUS  INCLUDED  IN THE  REGISTRATION  STATMENT  ON FORM F-3 (FILE NO.
333-12696) OF INTERNET  INITIATIVE  JAPAN INC. AND TO BE A PART THEREOF FROM THE
DATE ON WHICH  THIS  REPORT  IS  FURNISHED,  TO THE  EXTENT  NOT  SUPERSEDED  BY
DOCUMENTS OR REPORTS SUBSEQUENTLY FILED OR FURNISHED.







                                  EXHIBIT INDEX


   Exhibit         Date                 Description of Exhibit
   -------         ----                 ----------------------

      1       2/17/2004        IIJ-Tech Announces Corporate Officer Assignments










                                   SIGNATURES


     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                          Internet Initiative Japan Inc.


Date: February 17, 2004              By:  /s/  Koichi Suzuki
                                        -------------------------------------
                                        Koichi Suzuki
                                        President, Chief Executive Officer and
                                        Representative Director

















EXHIBIT 1

           IIJ-Tech Announces Corporate Officer Assignments

    TOKYO--(BUSINESS WIRE)--Feb. 17, 2004--Internet Initiative Japan
Inc. (IIJ, NASDAQ: IIJIE), one of Japan's leading Internet access and
comprehensive network solutions providers today announced that IIJ
Technology, Inc. (IIJ-Tech), its 64.1% owned subsidiary, will invite
Mr. Ryosuke Ariga to serve as Advisor effective March 1, 2004.
Following the necessary procedures, Mr. Ariga will be appointed as
President and Chief Operating Officer ("COO"), and the current
President, Mr. Koichi Suzuki will be Chairman and Chief Executive
Officer ("CEO").
    Mr. Ariga has been a Senior Managing Director of Trusted
Information Systems Inc. ("TIS") since June 1996. He was born in Japan
on September 14, 1942 and completed his Master Degree of Engineering,
Kobe University in March 1967. He joined Toyo Information Systems Co.,
Ltd. (current TIS) in August 1973 and was appointed as a Director of
TIS in June 1989.

    About IIJ

    Founded in 1992, Internet Initiative Japan Inc. (IIJ, NASDAQ:
IIJIE) is one of Japan's leading Internet-access and comprehensive
network solutions providers. The company has built one of the largest
Internet backbone networks in Japan, and between Japan and the United
States. IIJ and its group of companies provide total network solutions
that mainly cater to high-end corporate customers. Services range from
the delivery of new generation network services over an optical-fiber
infrastructure that is optimized for data communications, to the
construction of pan-Asian IP backbone networks. The company also
offers high-quality systems integration and security services,
internet access, hosting/housing, and content design.

    About IIJ-Tech

    IIJ Technology Inc. (IIJ-Tech) was established in November 1996 by
IIJ, Sumitomo Corp., Itochu Corp., Sumitomo Electric Industries,
Hitachi Software Engineering, Sun Microsystems, Toyota, Hewlett
Packard Japan and others. IIJ-Tech provides comprehensive Internet
systems integration and consulting services for corporate networks and
e-commerce systems.

    The statements within this release contain forward-looking
statements about our future plans that involve risk and uncertainties.
These statements may differ materially from actual future events or
results. Readers are referred to the documents filed by Internet
Initiative Japan Inc. with the SEC, specifically the most recent
reports on Forms 20-F and 6-K, which identify important risk factors
that could cause actual results to differ from those contained in the
forward-looking statements.

    CONTACT: IIJ Group Media/Investor Relations Office
             +81-3-5259-6310
             press@iij.ad.jp
             http://www.iij.ad.jp/