[MEDIFAST LOGO]

Medifast, Inc.
11445 Cronhill Drive
Owings Mills, MD 21117

August 2, 2004

Dear Shareholders:

           You  are   cordially   invited  to  attend  the  Annual   Meeting  of
Shareholders of Medifast, Inc., (the "Company"), to be held on Friday, September
3, 2004 at Sunrise Distributing, the distribution headquarters of Medifast, Inc.
Sunrise  Distributing  is located at 601 Sunrise Avenue Ridgely,  MD 21660.  The
meeting  will begin at 1:00  P.M.,  Eastern  Daylight  Time,  for the  following
purposes:

          (1)  To elect a classified Board of Directors consisting of seven
               directors, divided into three classes. The terms of Class I will
               expire in 2007 and the terms of Class II and III will expire at
               the next Annual Meeting of Shareholders in 2005, at which their
               respective class term expires and their respective successors
               will be duly elected and qualified.

          (2)  To approve the re-appointment of Bagell, Josephs & Company, LLC,
               an independent member of the BDO Seidman alliance, as the
               Company's independent auditors for the fiscal year ending
               December 31, 2004.

          (3)  To transact such other business as may properly come before the
               meeting or any adjournment thereof.

           Please read the attached Proxy Statement carefully for information on
the matters shareholders are being asked to consider and vote on.

           In addition to these specific matters,  there will be a report on the
progress of  Medifast,  Inc.  and an  opportunity  to ask  questions  of general
interest to shareholders.

           Your Board of Directors and Management look forward to greeting those
shareholders  able to  attend.  Only  shareholders  of  record  at the  close of
business  on July 28,  2004 will be  entitled  to notice of, and to vote at, the
meeting or any adjournments thereof.

           It is  important  that your  shares be  represented  and voted at the
annual meeting,  regardless of whether or not you plan to attend in person.  You
are therefore urged to vote your shares in a timely fashion.

By Order of the Board of Directors,

/s/ Bradley T. MacDonald
-------------------------------------------------
Bradley T. MacDonald
Chairman of the Board & Chief Executive Officer



                                 MEDIFAST, INC.

                             -----------------------

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          To Be Held September 3, 2004

                             -----------------------


To the Shareholders of Medifast, Inc.:

The Annual Meeting of shareholders of Medifast,  Inc., (the "Company"),  will be
held on Friday,  September  3, 2004 at Sunrise  Distributing,  the  distribution
headquarters of Medifast,  Inc.  Sunrise  Distributing is located at 601 Sunrise
Avenue Ridgely,  MD 21660. The meeting will begin at 1:00 P.M., Eastern Daylight
Time, for the following  purposes:

     (1)  To  elect  a  classified  Board  of  Directors   consisting  of  seven
          directors,  divided  into  three  classes.  The  terms of Class I will
          expire  in 2007 and the  terms of Class II and III will  expire at the
          next Annual Meeting of Shareholders in 2005, at which their respective
          class  term  expires  and  their  respective  successors  will be duly
          elected and qualified.

     (2)  To approve the  re-appointment of Bagell,  Josephs & Company,  LLC, an
          independent  member  of the BDO  Seidman  alliance,  as the  Company's
          independent auditors for the fiscal year ending December 31, 2004.

     (3)  To  transact  such other  business  as may  properly  come  before the
          meeting or any adjournment thereof.

YOUR BOARD OF DIRECTORS URGES SHAREHOLDERS TO VOTE FOR ITEMS 1 AND 2.

All of these  proposals  are more fully  described in the Proxy  Statement  that
follows.  Shareholders of record at the close of business on July 28, 2004, will
be entitled to vote at the meeting and any adjournments thereof.


                                             By Order of the Board of Directors,


                                             /s/ Bradley T. MacDonald
                                             ----------------------------
                                             Bradley T. MacDonald
                                             Chairman of the Board
                                             & Chief Executive Officer

                                             August 2, 2004


                                       1


                                    CONTENTS


                                                                            Page
                                                                            ----
Proxy Statement............................................................... 3
ITEM 1. Election of Directors................................................. 4
Principal Stockholders........................................................ 7
Security Ownership of Directors and Executive Officers........................ 7
Executive Compensation........................................................ 8
Report of the Audit Committee................................................. 9
Section 16(a) Beneficial Ownership Reporting Compliance....................... 9
Performance Graphs........................................................... 10
ITEM 2. Ratification of Appointment of Independent Auditors.................. 12
Annual Report................................................................ 13
Proxy Solicitation........................................................... 13
Other Matters................................................................ 13



                                       2


                                 MEDIFAST, INC.

                             -----------------------

                                 PROXY STATEMENT

         This  proxy  statement  is  being  furnished  in  connection  with  the
solicitation of proxies by the Board of Directors of Medifast,  Inc., a Delaware
corporation (the "Company" or "Medifast"),  to be voted at the Annual Meeting of
Shareholders (the "Meeting") scheduled to be held at Sunrise  Distributing,  the
distribution  headquarters of Medifast,  Inc. Sunrise Distributing is located at
601 Sunrise  Avenue  Ridgely,  MD 21660.  The  meeting  will begin at 1:00 P.M.,
Eastern  Daylight  Time,  Friday,  September  3, 2004,  and at any  adjournments
thereof.

         Only  shareholders  of record as of the close of  business  on July 28,
2004* are  entitled to notice of and to vote at the  Meeting or any  adjournment
thereof.  On that date, the Company had outstanding  10,954,098 shares of Common
Stock, par value $.01 per share (the "Common  Stock"),  311,730 shares of Series
"B" Preferred  Convertible  Stock (the "Preferred  Stock") and 200,000 shares of
Series "C" Preferred  Convertible  Stock. Each share of Common Stock is entitled
to one vote,  each share of Series "B" Preferred  Stock is entitled to two votes
and each share of Series "C"  Preferred  Stock is  entitled  to one vote.  Total
voting power equals to 11,777,558 votes eligible at the annual meeting.

         Each form of proxy  which is  properly  executed  and  returned  to the
Company will be voted in accordance with the directions  specified thereon,  or,
if no directions are specified,  will be voted (i) for the election as Directors
of the persons named herein under the caption  "Election of Directors," and (ii)
for the approval of the  appointment  of Bagell,  Josephs & Company,  LLC as the
Company's independent auditors for the fiscal year ending December 31, 2004. Any
stockholder  giving a proxy may  revoke it at any time  before it is  exercised.
Such  revocation may be affected by voting in person or by proxy at the Meeting,
by returning to the Company  prior to the Meeting a proxy  bearing a later date,
or by otherwise  notifying  the Secretary of the Company in writing prior to the
Meeting.

         The Company's  executive  offices are at 11445 Cronhill  Drive,  Owings
Mills,  Maryland 21117 and its telephone  number is (410)  581-8042.  This proxy
statement  and  the  accompanying  proxy  are  first  being  distributed  to the
shareholders of the Company on or about August 2, 2004.

* Record Date



                                       3


                          ITEM 1. ELECTION OF DIRECTORS

         The Board of Directors  are divided into three  classes  consisting  of
Class I, Class II, and Class III, and these classes are based upon seniority. In
as much as the Annual Meeting represents the first re-election of these classes,
directors  for each of the three  classes  will need to be elected at the Annual
Meeting. At subsequent annual meetings,  only directors for the class whose term
is expiring will be elected at that annual meeting.

         The number of  directors  in each class is  determined  by the Board of
Directors  and  consists of as nearly  equal a number of  directors as possible.
There are seven nominees for directors therefore,  Classes I and II will include
two directors,  and Class III will include three directors,  all of which may be
adjusted,  should  the  Board  of  Directors  change  the  number  of  directors
representing  a  class.  The term of Class I will  expire  in 2007.  The term of
Classes II and III will expire in 2005. Class II will then be up for re-election
for a  three-year  term  expiring  in  2008.  Class  III  will  then  be up  for
re-election  for a one-year term,  followed by an election for a three-year term
ending in 2009.

         The Board of Directors has nominated  the nominees  named below,  which
nominees are currently serving as directors and have indicated their willingness
to continue serving as directors.  The Board of Directors knows of no reason why
such  nominees  would be unable to serve as  directors.  If any of the  nominees
should for any reason become  unable to serve,  then valid proxies will be voted
for the  election  of such  substitute  nominee  as the Board of  Directors  may
designate.  The two nominees for Class I Directors are Bradley T.  MacDonald and
Rev.  Donald F. Reilly,  O.S.A.  The two nominees for Class II Directors  are R.
Scott Zion and Michael C. MacDonald.  The three nominees for Class III Directors
are Michael J. McDevitt, Mary T. Travis and Rev. Joseph D. Calderone, O.S.A.

         Each  director  serves  until  his  or her  successor  is  elected  and
qualified or until his or her death, retirement, resignation, or removal. Should
a vacancy occur or be created,  whether  arising  through  death,  resignations,
retirement  or removal of a director,  the  vacancy  will be filed by a majority
vote of the  remaining  directors.  A director so elected to fill a vacancy will
serve for the  remainder  of the present term of office of the class to which he
or she was elected.

INFORMATION CONCERNING NOMINEES

The name and age of each  nominee and the year  he/she  became a director of the
Company, according to information furnished by each, is as follows:

                                                                       FIRST
                                                                      BECAME A
NAME                                                        AGE       DIRECTOR
----                                                        ---       --------
Bradley T. MacDonald(1).................................... 56          1996
Rev. Donald F. Reilly, O.S.A. (2) (3) (4).................. 57          1998
Michael C. MacDonald (1)................................... 51          1999
R. Scott Zion (1) (2) (4).................................. 53          1999
Michael J. McDevitt (3).................................... 55          2002
Mary T. Travis (2) (3) (4)................................. 52          2002
Rev. Joseph Calderone, O.S.A. (4).......................... 56          2003

-----------
(1) Member of the Executive Committee.
(2) Member of the Audit Committee.
(3) Member of the Compensation Committee.
(4) Independent director per the American Stock Exchange regulations.



                                       4


CLASS I DIRECTORS

Bradley T. MacDonald  became Chairman of the Board and CEO of Medifast,  Inc. on
January 28,  1998.  Prior to joining the  company,  he was  appointed as Program
Director of the U.S.  Olympic Coin Program of the Atlanta  Olympic  Games.  From
1991  through  1994,  Colonel  MacDonald  returned  to active  duty to be Deputy
Director  and Chief  Financial  Officer of the Retail,  Food,  Hospitality,  and
Recreation  Businesses for the United States Marine Corps.  Prior  thereto,  Mr.
MacDonald  served as Chief Operating  Officer of the Bonneau  Sunglass  Company,
President of  Pennsylvania  Optical  Co., and Chairman and CEO of MacDonald  and
Associates.  Mr.  MacDonald  was national  president of the Marine Corps Reserve
Officers  Association and retired from the United States Marine Corps Reserve as
a Colonel in 1997,  after 27 years of service.  Mr. MacDonald is also serving on
the Board of Directors of the Wireless  Accessories  Group  (WIRX:OB),  a Nasdaq
Bulletin  Board  Company  and the  Board  of  Directors  of the  Toys  for  Tots
Foundation. In February of 2004 the Secretary of Defense appointed Mr. MacDonald
to the Defense Advisory Board for Employer Support of the Guard and Reserve.

Very  Reverend  Donald  Francis  Reilly,  O.S.A.  holds a Doctorate  in Ministry
(Counseling)  from New York Theological and an M.A. from Washington  Theological
Union as well as a B.A. from  Villanova  University.  Very  Reverend  Reilly was
ordained an Augustinian  priest in 1974 and now serves as the Provincial for the
Augustinian  Order at Villanova,  Pennsylvania.  He is currently on the Board of
Trustees of  Villanova  University,  is President of the Board of "Bird Nest" in
Philadelphia,  Pennsylvania  and is board  member of Prayer  Power.  Fr.  Reilly
oversees  more than 250  Augustinian  Friars and their  service  to the  Church,
teaching at universities and high schools,  ministering to parishes,  serving as
chaplains in the Armed Forces and hospitals,  ministering  to AIDS victims,  and
serving missions in Japan,  South America,  and South Africa.  He is a member of
the Medifast Compensation and Audit Committees.

CLASS II DIRECTORS

R. Scott Zion is a Director and the Corporate  Secretary  for Medifast,  Inc. He
received a Bachelor of Arts Degree from Denison University, Granville, Ohio. Mr.
Zion is  currently a principal  in  Resources  Development,  Inc., a health care
consulting company in Napa, California.  Prior to forming Resources Development,
he was Senior  Vice  President  of Sales and  Marketing  for  Santen,  Inc.,  an
ophthalmic  pharmaceutical company. He also spent 20 years with the Mead Johnson
Nutritional  Division of Bristol Myers Squibb in various positions of increasing
responsibility in sales management. He is a member of the Medifast Executive and
Audit Committees.

Michael C. MacDonald is a corporate  officer and the President of North American
Solutions  Group for the Xerox  Corporation.  Mr.  MacDonald's  organization  is
responsible  for all products,  services and solutions  sold by the Xerox direct
sales force in the United States and Canada. Mr. MacDonald's former positions at
Xerox Corporation  include executive positions in the sales and marketing areas.
He is currently on the Board of overseers of Rutgers  University  and a director
of the Jimmy V  Foundation.  He is also  serving on the Board of Directors of US
LEC  Corp.  (NASDAQ:CLEC),  Xerox  Capital  Services,  and the U.S.  Chamber  of
Commerce.  Mr. MacDonald is the brother of Bradley T. MacDonald,  the CEO of the
Company. He is a member of the Medifast Executive Committee.

CLASS III DIRECTORS

Mary T. Travis is currently  the Senior Vice  President of Wholesale  Operations
for Sunset  Mortgage  Company,  L.P. in  Pennsylvania  and was formerly the Vice
President of Operations for the Financial Mortgage  Corporation.  Mrs. Travis is
an expert in mortgage banking with over 31 years of diversified experience.  She
is an approved instructor of the Mortgage Bankers Association  Accredited School
of Mortgage  Banking and is a Delegate  and 2nd Vice  president  of the Mortgage
Bankers  Association  of Greater  Philadelphia.  She is a member of the Medifast
Audit  Committee and is the qualified  financial  expert per the American  Stock
Exchange and  Securities  and  Exchange  Commission  regulations.  She is also a
member of the Medifast Compensation Committee.

Michael J. McDevitt is a retired  Federal Bureau of  Investigation  (FBI) Senior
Executive  and  currently  is  employed  in  private   industry  as  a  security
specialist.  While  in  the  FBI  Mr.  McDevitt  developed  and  managed  highly
successful technical security programs through a succession of leadership posts,
culminating in a Senior Executive  Services (SES) position in the  Investigative
Technology  Branch,  FBI  Laboratory  Division.  He managed  nearly two  hundred


                                       5


Special  Agent and  engineering  support  staff  spanning  a broad  spectrum  of
technical security programs, as well as an annual budget exceeding $200 million.
Senior government personnel regard him as a leading expert on technology applied
to  physical  security  and has  played a leading  role in  developing  critical
partnerships   within  his  industry,   coupling  technical   capabilities  with
operational requirements. He is a member of the Medifast Compensation Committee.

Reverend Joseph D. Calderone, O.S.A., Ed.D., is the Associate Director of Campus
Ministry at Villanova  University.  Prior to his work at  Villanova  University,
Reverend  Calderone  spent over eight years with the Loyola  University  Medical
Center  as  the  hospital   Chaplain  and  taught  multiple  courses   including
Introduction to the Practice of Medicine and Business Ethics. Rev. Calderone has
taught at  Merrimack  College,  Rollins  College,  St.  Leo's  College,  De Paul
University and Washington  Theological Union. Also, he is currently a Captain in
the US Navy Reserves and serves as the Wing Chaplain for the 4th Marine Aircraft
Wing.


MEETINGS AND COMMITTEES

         For the fiscal year ended December 31, 2003 ("Fiscal 2003"),  the Board
of Directors  held three (3)  meetings,  including  those in which  matters were
adopted by  unanimous  written  consent.  The Board has an Audit  Committee,  an
Executive   Committee,   and  a   Compensation   Committee.   The   purpose  and
responsibilities  for each of these committees is outlined in committee charters
adopted by the Board.  The Board may, from time to time, form a new committee or
disband a current committee depending on circumstances.  In addition,  the Board
may  determine to form ad hoc  committees  from time to time,  and determine the
composition and areas of competence of such  committees.

         The Audit Committee of the Board of Directors  consists of Mrs. Mary T.
Travis,  Very Rev.  Donald F. Reilly  O.S.A and Mr. R. Scott  Zion.  The primary
function of the  committee  is to assist the Board of  Directors  in  fulfilling
their oversight  responsibilities by reviewing:  the financial reports and other
financial  information  provided by the Corporation to any governmental  body or
the public;  the Corporation's  systems of internal controls  regarding finance,
accounting,  legal  compliance,  and ethics that  management  and the Board have
established; and the Corporation's auditing,  accounting and financial reporting
processes  generally.  The committee  held five (5) meetings  during fiscal year
2003. The Audit  Committee  encourages  continuous  improvement  of, and fosters
adherence to, the corporation's policies, procedures and practices at all levels

         Messrs.  Michael C. MacDonald,  R. Scott Zion, and Bradley T. MacDonald
are members of the  Executive  Committee.  The  Executive  Committee has all the
authority of the Board of Directors, except with respect to certain matters that
by statute may not be delegated by the Board of Directors.  The Committee  meets
periodically  during the year to develop and review  strategic  operational  and
management  policies  for the  Company.  The  Committee  held three (3) meetings
during fiscal year 2003.

         The  Compensation  Committee  of the  Board of  Directors  held two (2)
meetings  during fiscal year 2003.  The members were Very Rev.  Donald F. Reilly
O.S.A, Mr. Michael J. McDevitt,  and Mrs. Mary T. Travis. The primary purpose of
the   Compensation   Committee  is  to  assist  the  Board  in  discharging  its
responsibilities  with  respect  to  compensation  of  the  Company's  executive
officers and to produce an annual report for  inclusion in the  Company's  proxy
statement on executive  compensation.  The Committee  approved a contract salary
for Mr.  MacDonald,  the Chief Executive Officer to $225,000 in the year 2003 as
compared to $145,000 in 2002,  $135,371.  The board adjusted his contract salary
accordingly and authorized a bonus of up to $75,000 provided the Company attains
its profit plan per the Board approved forecast.

         The Chairman of each  committee,  in  consultation  with the  committee
members,  will  determine the  frequency  and length of the  committee  meetings
consistent  with any  requirements  set forth in the  committee's  charter.  The
Chairman of each committee,  in consultation with the appropriate members of the
committee and management,  will develop the committee's agenda. The schedule for
each committee will be furnished to all directors.


                                       6


                             DIRECTORS' COMPENSATION

         The  Company  is  authorized  to pay a fee of  $300  for  each  meeting
attended by its directors who are not executive  officers.  It reimburses  those
who are not  employees of the Company for their  expenses  incurred in attending
meetings.  Independent  Directors  claimed  $7,939.00 in Director's  fees and/or
expenses in 2003. See "Executive Compensation - Stock Options" for stock options
granted  under the 1993 Plan to the  Directors.  The Company  authorized a stock
grant  under rule 144 of 2,500  shares to the  following  directors:  Michael J.
McDevitt,  Mary  Travis,  R. Scott  Zion,  Rev.  Donald F. Reilly and Michael C.
MacDonald in April 2003.


                             PRINCIPAL STOCKHOLDERS

         The  following  table  sets  forth as of March  31,  2003,  information
concerning  the ownership of Common Stock and Preferred  Stock by persons which,
to the Company's  knowledge,  own  beneficially  more than 5% of the outstanding
shares of Common Stock or Preferred Stock.

                                             Common Stock              % of
        Name and Address                  Beneficially Owned        Outstanding
        ----------------                  -----------------         -----------
        Bradley T. MacDonald...........       1,259,873                10.4%
        11445 Cronhill Drive
          Owings Mills, MD  21117

                                           Series "B" Voting
                                       Preferred Convertible Stock     % of
        Name and Address                  Beneficially Owned        Outstanding
        ----------------               ---------------------------  -----------
        "DS" Capital Investors.........         385,202                100%
          JPR Capital
          Staten Island, NY 10314


             SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS

         The  following  table  sets  forth  information  with  respect  to  the
beneficial  ownership of shares of Common Stock or voting  Preferred Stock as of
March 31, 2004 of the Chief Executive Officer,  each Director,  each nominee for
Director, each current executive officer named in the Summary Compensation Table
under  "Executive  Compensation"  and all executive  officers and directors as a
group. The number of shares  beneficially owned is determined under the rules of
the Securities and Exchange  Commission and the  information is not  necessarily
indicative  of  beneficial  ownership  for any other  person.  Under such rules,
"beneficial  ownership"  includes shares as to which the undersigned has sole or
shared voting power or investment  power and shares,  which the  undersigned has
the right to acquire  within 60 days of March 15, 2004  through the  exercise of
any stock option or other right.  Unless otherwise  indicated,  the named person
has sole investment and voting power with respect to the shares set forth in the
table.


                                                  NUMBER              % OF
NAME AND ADDRESS*                               OF SHARES         OUTSTANDING
-----------------                               ----------        -----------
Bradley T. MacDonald........................   1,259,873 (1)         10.36%
Donald F. Reilly............................      65,452 (2)          0.54%
Michael C. MacDonald........................      38,354 (2)          0.32%
Scott Zion..................................     177,500 (2)          1.46%
Mary Travis.................................       5,340 (2)          0.04%
Michael J. McDevitt.........................      13,900 (2)          0.11%

Executive Officers and Directors as a group
  (7 persons)...............................   1,560,419             12.83%

(1)  Mr. MacDonald beneficially owns 1,259,873 shares of common stock and 90,000
     shares of voting Series "C" Preferred Convertible Stock. Mrs. Shirley D.
     MacDonald and Ms. Margaret E. MacDonald, wife and daughter of Mr.
     MacDonald, individually or jointly own 462,605 shares of stock.

(2)  Independent directors were issued 2,500 shares of common stock as
     compensation for their participation as Board Members in 2002.


                                        7


                             EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

         The following  table sets forth  information as to the  compensation of
the Chief Executive Officer of the Company and each other executive officer that
received or will receive  compensation in excess of $100,000 for 2004, 2003, and
2002.

                               Annual Compensation



                                                        Value of Common/
                                                     Preferred Stock Issued   Option    Other Annual
Name                   Year   Salary ($)   Bonus ($)     in Lieu of Cash      Awards    Compensation
----                   ----  ----------   ---------      ---------------      ------    ------------
                                                                            
Bradley T. MacDonald   2004    225,000      75,000              0                  0          0
                       2003    225,000     112,000              0                  0          0
                       2002    145,000      75,000              0            100,000(1)       0
Leo V. Williams III    2004    125,000        0                 0             10,000          0


(1) The Board of Directors  reinstated 100,000 options at 1.50 per share granted
    in 1997

                                  STOCK OPTIONS

         The Company's 1993 Employee Stock Option Plan (the "Plan"),  as amended
in July 1995,  December 1997,  June 2002, and again in July 2003  authorizes the
issuance of options for 1,250,000  shares of Common Stock.  The Plan  authorizes
the Board of Directors or the Compensation  Committee  appointed by the Board to
grant incentive stock options and non-incentive  stock options to officers,  key
employees,  directors, and independent  consultants,  with directors who are not
employees and consultants eligible only to receive  non-incentive stock options.
Employee stock options are vested over 2 years.

         * The following  tables set forth pertinent  information as of December
31, 2003 with respect to options  granted  under the Plan since the inception of
the Plan to the  persons set forth under the  Summary  Compensation  Table,  all
current  executive  officers  as a group and all current  Directors  who are not
executive  officers as a group of the  Company.  In  addition,  a chart  listing
option holders, grants made in FY 2003, and a list of aggregated options and the
value of these options, is provided.

                                                       ALL CURRENT   ALL CURRENT
                                                        EXECUTIVE    INDEPENDENT
                                         BRADLEY T.     OFFICERS     DIRECTORS
                                        MACDONALD(1)   AS A GROUP    AS A GROUP
                                        ------------   ----------    -----------
Options granted........................   215,000         92,500       110,000
Average exercise price.................  $   0.86       $   0.67     $    1.07
Options exercised......................   215,000         76,665       100,000
Average exercise  price................  $   0.86       $   0.53     $    0.70
Shares sold............................         *              *             *
Options unexercised as of 12/31/03.....         0         15,835        10,000



                                                                 Approximate 5 YR                         Value of
                                             FY 03 Grants @     Potential Realizable   Unexercised      Unexercised
                                           Price & Expiration   Value at 10% Annual      Options          Options
                                              Month/Year        Stock Appreciation   as of 12/31/03   as of 12/31/03
                                           ------------------   -------------------- --------------   --------------
                                                                                             
Current Executive Officers and Directors   12,500@$4.80  2008                            12,500          $116,250
Employees                                  69,333@$8.71  2008                            46,669           258,260
Consultants                                81,667@$2.23  2008                             4,445            41,339
                                                                                         ------          --------
                                                                                         63,614*         $415,849


*Vested options granted are below.  1,250,000 authorized.


                                       8


                        SELECT EXECUTIVE RETIREMENT PLAN

         On May 27, 2003,  the Medifast,  Inc.  Board of Directors  approved the
Selective Executive Retirement Plan for Bradley T. MacDonald,  its CEO. The Plan
will be funded over two years. During this period, Mr. MacDonald will contribute
$250,000 of his earned compensation and the Corporation will match $250,000 on a
dollar  for  dollar  basis.  The funds will be  accumulated  in a Merrill  Lynch
account  and upon the  retirement  of Mr.  MacDonald,  the Plan will  payout the
accumulated  principal  and  interest  at the age of  sixty  or over a  ten-year
period.  The Deferred  Compensation  Plan will vest in three equal phases over a
three-year  period.  The Plan will vest 33% upon the first anniversary date, 33%
upon the second  anniversary  date, and 34% upon the third  anniversary date. At
the  discretion  of the Board of  Directors  of  Medifast,  Inc. a waiver to the
amended  vesting period may be granted upon retirement or resignation of Bradley
T. MacDonald.

                          REPORT OF THE AUDIT COMMITTEE

         The Audit Committee is composed of three directors who are independent,
as defined  under the listing  standards of The  American  Stock  Exchange,  and
operates under a written charter adopted by the Company's Board of Directors.

         The purpose of the Audit  Committee is to assist the Board of Directors
in its general  oversight of the Company.  The primary  responsibilities  of the
Audit  Committee  are to review and evaluate  the  Company's  audited  financial
statements and to monitor and oversee the Company's internal control system, its
accounting and financial  reporting process,  its independent audit function and
its compliance with applicable laws and  regulations.  Management is responsible
for the  preparation,  presentation  and  integrity of the  Company's  financial
statements, accounting and financial reporting principles, internal controls and
procedures designed to assure compliance with accounting  standards,  applicable
laws and regulations. The Company's independent auditing firm is responsible for
performing an  independent  audit of the  consolidated  financial  statements in
accordance with generally accepted auditing standards.

         The  Audit  Committee  members  are  not  professional  accountants  or
auditors,  and are  not  responsible  for  conducting  reviews  of  auditing  or
accounting procedures,  nor can the Audit Committee certify that the independent
auditor is "independent"  under  applicable  rules. The Audit Committee serves a
board-level oversight role in which it provides advice, counsel and direction to
management  and the  auditors  on the  basis  of the  information  it  receives,
discussions  with the  auditors  and the  experience  of the  Audit  Committee's
members in business, financial and accounting matters.

         Recent years have brought a wave of new  legislation and regulations in
the area of corporate  governance and financial reporting as the U.S. government
took  unprecedented  measures to set new standards for corporate behavior and to
restore  investor  confidence.  The  Company  has a long  history  of  corporate
responsibility  and good  citizenship,  and has taken  appropriate  measures  to
respond to the new standards. The Audit Committee took a lead role in overseeing
the efforts of the Company's  Controller's  Group,  Internal  Audit  Department,
Legal  Department,   and  independent  accountants  in  ensuring  the  Company's
compliance with these reforms.

                                 AUDIT COMMITTEE

                     Mary Travis (Chairperson)
                     R. Scott Zion
                     Rev. Donald Francis Reilly, O.S.A.


      COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934

           Section 16(a) of the  Securities  Exchange Act of 1934 (the "Exchange
Act") and the rules of the Securities and Exchange Commission (the "Commission")
thereunder require the Company's directors and officers, and any person who owns
more than ten percent of the Company's  Common Stock  (collectively,  "Reporting
Persons"), to file reports of their ownership and changes in ownership of Common
Stock with the  Commission.  Reporting  Persons are also required to furnish the
Company with copies of all Section 16(a) reports they file.


                                       9


         Based solely upon a review of copies of such  reports  furnished to the
Company, and written representations that certain reports were not required, the
Company  believes that all of its Reporting  Persons filed on a timely basis all
reports  required by Section 16(a) of the Exchange Act during or with respect to
the year ended December 31, 2003.


                             PERFORMANCE COMPARISON

NUTRACEUTICAL GROUP INDUSTRY COMPARISON OF STOCK PRICES
ONE-YEAR COMPARISON



                                                    December 31, 2003  December 31, 2002      $          %
Company                                                Stock Price        Stock Price       Change     Change
-------                                                -----------     -----------------    ------     ------
                                                                                           
Medifast (MED).......................................    $14.10             $5.32            8.78      165.0%
Natural Alternatives International, Inc. (NAII)......      6.40              3.98            2.42       60.8%
Weider Nutrition (WNI)...............................      4.45              1.45            3.00      206.9%
Pure World, Inc (PURW)...............................      2.51               .51            2.00      392.1%
Twinlab Corporation (TWLB)...........................      0.02               .10           (0.08)     (80.0)%
Natures Sunshine Products, Inc. (NATR)...............      8.42              9.71           (1.29)     (13.3)%


                         ONE-YEAR STOCK PRICE COMPARISON

   Date             MED          PURW          NAII            WNI          NATR
29-Dec-03          14.1          2.51           6.4           4.45          8.42
22-Dec-03         13.89          2.34          6.34           4.28           8.4
15-Dec-03         14.35          2.74          5.83           4.63          7.82
 8-Dec-03         14.86           2.9          5.95           4.85          8.43
 1-Dec-03            15          2.99          5.95           4.82          8.21
24-Nov-03          15.2          2.27          5.93           4.76          8.07
17-Nov-03         15.57          1.82          5.78           4.55          7.95
10-Nov-03            14          1.94           5.8           4.45          7.98
 3-Nov-03         17.82          1.69           5.9            4.2          8.45
27-Oct-03         15.64          1.61          5.69            4.3          8.13
20-Oct-03            15          1.57          5.21              4          7.76
13-Oct-03         16.02          1.57           5.2           3.99          7.98
 6-Oct-03         15.67          1.87           4.7           2.96           8.9
29-Sep-03         14.17          1.37          4.84           3.01          8.24
22-Sep-03          12.2          1.31          4.75           2.89             8
15-Sep-03         13.45          1.35           4.9           2.93          8.36
 8-Sep-03         13.39           1.3          4.96            2.8          8.48
 2-Sep-03         14.08          1.45          5.26            2.8           8.6
25-Aug-03         13.11          1.48          5.31            2.8          8.47
18-Aug-03         13.24          1.49          5.46           2.81          8.06
11-Aug-03         13.31          1.37           5.1           2.88          7.99
 4-Aug-03         13.66          1.44          4.84           3.15          7.41
28-Jul-03         14.79          1.44          4.96           3.09          7.94
21-Jul-03         12.75          1.45          5.03           2.53          7.91
14-Jul-03         15.99           1.6          5.02           2.45          7.86
 7-Jul-03         16.04          4.39             5           2.19           8.6
30-Jun-03         11.79          3.27          4.91           2.34          7.95
23-Jun-03         11.69          3.22          4.95           2.41          8.48
16-Jun-03         12.35           2.8          4.83           2.29          8.79
 9-Jun-03         11.98           3.3           5.2           2.31          9.21
 2-Jun-03         14.25           3.1          4.81           2.25         10.05
27-May-03          12.4          3.18          4.13           2.33          8.58
19-May-03          11.1           2.7          4.14           2.38          8.14
12-May-03          9.41          3.49          4.02              2           8.9
 5-May-03          8.75          3.36          4.08           1.75          9.62
28-Apr-03           7.5          3.31           4.5           1.75          10.2
21-Apr-03          6.14          3.05          4.27           1.69          8.98
14-Apr-03          5.54          2.38          3.92            1.7          8.65
 7-Apr-03          5.64          0.64          4.03           1.59           7.9
31-Mar-03           4.8           0.7          3.85           1.55          8.82
24-Mar-03          4.34          0.69          3.56           1.55          8.98
17-Mar-03             5          0.61          3.38           1.55          9.24
10-Mar-03          4.77          0.68          3.37            1.4          8.66
 3-Mar-03             5          0.62          3.47           1.39          8.58
24-Feb-03           5.3           0.8           3.7           1.45          8.43
18-Feb-03           4.6          0.41          3.47           1.55           7.6
10-Feb-03          4.39          0.45          3.39           1.55          7.12
 3-Feb-03          4.38          0.48           3.9           1.61          8.27
27-Jan-03          4.71           0.4          4.35            1.6          8.59
21-Jan-03           4.2          0.42          4.34           1.65           9.3
13-Jan-03           5.4          0.51          4.75           1.72          9.75
 6-Jan-03          6.06          0.53          3.95           1.75          9.11
 2-Jan-03          6.03          0.49             4           1.59          9.35


                                       10


FOUR-YEAR COMPARISON



                                                    December 31, 2003  December 31, 1999      $          %
Company                                                Stock Price        Stock Price       Change     Change
-------                                                -----------     -----------------    ------     ------
                                                                                          
Medifast (MED).......................................    $14.10             $ .22           13.88     6309.1%
Natural Alternatives International, Inc. (NAII)......      6.40              3.25            3.15       96.9%
Weider Nutrition (WNI)...............................      4.45              3.69             .76       20.6%
Pure World, Inc (PURW)...............................      2.51              3.12           (0.61)     (19.6)%
Twinlab Corporation (TWLB)...........................      0.02              7.94           (7.92)     (99.7)%
Natures Sunshine Products, Inc. (NATR)...............      8.42              8.00            0.42        5.3%


                        FOUR-YEAR STOCK PRICE COMPARISON

   Date            MED           PURW           NAII          WNI           NATR
1-Dec-03          14.1           2.51           6.4           4.45          8.42
3-Nov-03          15.2           2.27          5.93           4.76          8.07
1-Oct-03         15.64           1.61          5.69            4.3          8.13
2-Sep-03         12.35           1.31           4.8              3           8.3
1-Aug-03         13.11           1.48          5.31            2.8          8.47
1-Jul-03            15           1.55          4.97           3.01             8
2-Jun-03         11.25            3.3          4.95           2.26          7.98
1-May-03          12.4           3.18          4.13           2.33          8.58
1-Apr-03           7.3           2.86          4.22           1.76          9.37
3-Mar-03          4.94           0.73          3.54           1.46          8.77
3-Feb-03           5.3            0.8           3.7           1.45          8.43
2-Jan-03          4.71            0.4          4.35            1.6          8.59
2-Dec-02          5.32           0.51          3.98           1.45          9.71
1-Nov-02          3.09            0.5          3.92           1.76         10.53
1-Oct-02          2.92           0.41          3.95           1.65         11.31
3-Sep-02          1.79           0.43           3.5           1.75         10.82
1-Aug-02          1.26           0.51          2.99           1.78          10.7
1-Jul-02          0.93            0.5           2.8            1.9         10.46
3-Jun-02          0.81           0.59             3           1.98         11.31
1-May-02          0.78           0.62             3           1.95         11.01
1-Apr-02          0.82            0.8          1.96           1.75          10.9
1-Mar-02          0.83           0.84           1.9            1.9         11.21
4-Feb-02          0.61            0.9             2            1.8         12.65
2-Jan-02          0.45            0.9           2.2           2.15         13.15
3-Dec-01          0.22           0.85          2.25           1.68         11.74
1-Nov-01           0.3           0.91           1.9           1.55         13.95
1-Oct-01          0.31           1.02           1.7           1.48         11.55
4-Sep-01           0.2           1.01          1.45           1.55         11.45
1-Aug-01          0.35            1.3          2.04           1.95         13.85
2-Jul-01           0.3           1.18          2.09              2         12.16
1-Jun-01          0.33            1.2          2.25           2.25         11.83
1-May-01          0.37           1.18          2.78           2.45         11.09
2-Apr-01           0.4           1.02          2.25           2.35          8.92
1-Mar-01          0.44           1.12          2.12           2.85          6.94
1-Feb-01           0.3           1.16          2.81           2.85          7.62
2-Jan-01          0.19           1.12          2.97            2.7             7
1-Dec-00          0.14            1.5          2.19           2.12          6.81
1-Nov-00           0.2           1.62           2.5           2.62          6.62
2-Oct-00          0.28           1.56          2.81           3.19          7.06
1-Sep-00          0.31            2.5          2.16              5          7.44
1-Aug-00          0.17           2.31             2           4.06          7.88
3-Jul-00          0.28           2.75          1.94           3.06             8
1-Jun-00          0.38           2.84          1.81              3             7
1-May-00          0.19           3.06          1.59           3.31          7.56
3-Apr-00          0.22              4          1.56            3.5           8.5
1-Mar-00          0.44           5.06          1.97           3.56             8
1-Feb-00          0.75           3.97          2.16           3.71          10.5
3-Jan-00           0.5           4.44             2           3.21          8.72
2-Dec-99          0.19           3.13          3.25           3.65          7.97
1-Nov-99          0.19           2.87          3.31           3.31          8.41
4-Oct-99          0.25           2.62           3.5           3.49          7.31
1-Sep-99          0.19           2.69          3.88           3.12          9.39
3-Aug-99          0.38           3.62          3.75           4.12          9.67
1-Jul-99          1.06           4.25          3.38           4.61          9.27
2-Jun-99          0.62           4.31          3.44              4         10.38
3-May-99          0.75           4.37          3.56           5.04         12.04
5-Apr-99             1           4.19          3.75           5.34         10.53
1-Mar-99          1.44           3.94          4.88           4.56         10.84
1-Feb-99          1.63           4.81          5.75           6.26         12.07
4-Jan-99           1.5           7.09          9.13           6.92         13.09


PHARMACEUTICAL GROUP INDUSTRY COMPARISON OF STOCK PRICES
ONE-YEAR COMPARISON



                                                    December 31, 2003  December 31, 2002      $          %
Company                                                Stock Price        Stock Price       Change     Change
-------                                                -----------     -----------------    ------     ------
                                                                                          

Medifast (MED).......................................    $14.10             $5.32            8.78      165.0%
Abbott Labs (ABT)....................................     46.34             40.00            6.34       15.9%
Unilever (UL)........................................     37.60             38.25           (0.65)      (1.7)%
Novartis (NVS).......................................     45.89             36.73            9.16       24.9%
Bristol Myers Squibb (BMY)...........................     28.60             23.15            5.45       23.5%


INDEX COMPARISON

 $100 invested in 1999 would return:
                                                  1999                2003
                                                  ----                ----
Nutraceutical Group Index...............          $100              $ 1,052
Medifast................................          $100              $ 6,309
S&P 500.................................          $100              $    90

Factual  material is obtained  from  sources  believed to be  reliable,  but the
publisher is not responsible for any errors or omissions contained herein.


                                       11


           ITEM 2. RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

         The  Company's  independent  auditor for the previous  three (3) years,
Wooden & Benson, Chartered, resigned and will no longer represent the company as
of December 10, 2003. The  resignation was due to the fact that Wooden & Benson,
Chartered was acquired by a larger firm on January 1, 2004 and will no longer be
auditing public companies. Such accountants report on the Registrant's financial
statements for the past three years,  and any subsequent  interim period through
the date of  resignation,  did not contain an adverse opinion or a disclaimer of
opinion,  or was  qualified  or  modified as to  uncertainty,  audit  scope,  or
accounting  principles.  During  the  Registrant's  relationship  there  were no
disagreements  or  reportable  events  with such  accountants  on any  matter of
accounting principles or practices,  financial statement disclosure, or auditing
scope or procedure.

         The Audit Committee, as of December 10, 2003, elected Bagell, Josephs &
Company, LLC, as the Company's independent auditors.  Bagell, Josephs & Company,
LLC conducted the audit of the Company's financial statements for the year ended
December 31, 2003. The  Sarbanes-Oxley  Act of 2002 requires the Audit Committee
to be directly  responsible for the  appointment,  compensation and oversight of
the audit work of the independent  auditors.  In March 2004, the Audit Committee
appointed  Bagell,  Josephs & Company,  LLC to serve as independent  auditors to
conduct an audit of the Company's financial statements for 2004.

                           PRINCIPAL ACCOUNTANT'S FEES

         For the time period ended December 9, 2003, Wooden & Benson,  Chartered
Certified Public Accountants,  performed  professional services for the Company.
During the time period of January 1, 2003 till December 9, 2003, audit fees paid
to Wooden & Benson,  Chartered,  Certified Public Accountants,  were $19,402.60,
and included  three (3) 10QSB  reviews.  Wooden & Benson,  Chartered,  Certified
Public Accountants did not perform any consulting services for the company.  For
the time  period  from  December  10, 2003 till year ended  December  31,  2003,
professional  services  were  performed  for the  Company by  Bagell,  Josephs &
Company,  LLC.  During the time period of December  10, 2003 till  December  31,
2003,  audit fees paid to Bagell,  Josephs & Company,  LLC, were  $37,074.19 and
includes the year-end 10KSB. Bagell,  Josephs & Company, LLC did not perform any
consulting services for the company.

         A representative  of Bagell,  Josephs & Company,  LLC is expected to be
present or available by telephone at the annual  meeting with an  opportunity to
make a statement to the stockholders if he desires to do so, and will respond to
appropriate questions.

         Selection of the  Company's  independent  auditor is not required to be
submitted  to a  vote  of the  shareholders  of the  Company  for  ratification.
However, the Board of Directors is submitting this matter to the shareholders as
a matter of good  corporate  practice.  If the  shareholders  fail to ratify the
selection, the Audit Committee will reconsider whether to retain Bagell, Josephs
&  Company,  LLC.  After  doing so, it may retain  that firm or another  without
re-submitting the matter to the Company's shareholders. Even if the shareholders
ratify the  appointment of Bagell,  Josephs & Company,  LLC, the Audit Committee
may, in its discretion, direct the appointment of different independent auditors
at any time during the year if it determines  that such a change would be in the
best interests of the Company and the shareholders.


               THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT
YOU VOTE "FOR" THE RATIFICATION OF APPOINTMENT OF BAGELL, JOSEPHS & COMPANY, LLC
                     AS THE COMPANY'S INDEPENDENT AUDITORS.



                                       12


                                  ANNUAL REPORT

           The Annual  Report of the  Company to the  stockholders  for the year
ended December 31, 2003 on Form 10-KSB immediately follows this Proxy Statement.
No part thereof is incorporated by reference in this Proxy Statement.

           On written  request,  the Company will provide without charge to each
record or  beneficial  holder of the Common Stock as of July 28, 2004, a copy of
the Company's  Annual Report on Form 10-KSB for the year ended December 31, 2003
as filed  with the  Securities  and  Exchange  Commission.  Requests  should  be
addressed to Investor  Relations,  c/o Medifast,  Inc.,  11445  Cronhill  Drive,
Owings Mills, Maryland 21117.


                               PROXY SOLICITATION

           The cost of  soliciting  proxies  will be borne  by the  Company.  In
addition to the use of mail, proxies may be solicited personally,  by telephone,
telegraph, by officers, directors and regular employees of the Company, who will
not be specially  compensated  for this  purpose.  The Company will also request
record holders of Common Stock who are securities brokers, custodians,  nominees
and fiduciaries to forward soliciting  material to the beneficial owners of such
stock, and will reimburse such brokers, custodians, nominees and fiduciaries for
their reasonable out-of-pocket expenses in forwarding soliciting material.


                                  OTHER MATTERS

           The Company is unaware of any matters,  above,  which will be brought
before the Meeting.

           Any proposals intended to be presented at the Meeting of Stockholders
to be  held in 2004  must  be  received  by the  Company  for  inclusion  in the
Company's proxy material no later than August 1, 2004.

           It is  important  that your proxy be returned  promptly no matter how
small or large your holding may be.  Stockholders who do not expect to attend in
person are urged to execute and return the enclosed  form of proxy.  As a matter
of policy, we keep  confidential  proxies,  ballots and voting  tabulations that
identify individual  shareholders.  Such documents are available for examination
only by the inspector of elections, certain employees and our transfer agent who
are associated with the processing  proxy cards and tabulation of the votes. The
vote  of  any  shareholder  is  not  disclosed   except  in  a  contested  proxy
solicitation or as may be necessary to meet legal requirements.

August 2, 2004



                                       13


                                      PROXY
                                 MEDIFAST, INC.
                THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS

           The undersigned  hereby appoints Bradley T. MacDonald with full power
of  substitution,  as  attorneys  for and in the  name,  place  and stead of the
undersigned,  to vote all the shares of the common stock of MEDIFAST INC., owned
or entitled to be voted by the  undersigned as of the record date, at the Annual
Meeting  of  Stockholders  of said  Company  scheduled  to be  held  at  Sunrise
Distributing,  the distribution  headquarters of Medifast,  Inc., located at 601
Sunrise  Avenue  Ridgely,  MD 21660 on Friday,  September 3, 2004, at 1:00 P.M.,
Eastern Daylight Time or at any adjournment or adjournments of said meeting,  on
the following proposals as indicated.

1.         To  elect  a  classified  Board  of  Directors  consisting  of  seven
           directors.  The Board of  Directors  are divided  into three  classes
           consisting of Class I, Class II, and Class III, and these classes are
           based upon  seniority.  The Class I Directors  will hold office until
           2007, while the Class II and III Directors will hold office until the
           next Annual Meeting of Stockholders at which their  respective  class
           term expires and their respective successors will be duly elected and
           qualified.

                                CLASS I ELECTION

Class I Directors: Bradley T. MacDonald and Rev. Donald F. Reilly, O.S.A.

           [ ] FOR  All nominees (except as marked to the contrary below)
           [ ] WITHHOLD

                             CLASS II & III ELECTION

Class II Directors:  R. Scott Zion and Michael C. MacDonald
Class III Directors: Mary T. Travis, Michael J. McDevitt and
                     Rev. Joseph D. Calderone, O.S.A.

           [ ] FOR  All nominees (except as marked to the contrary below)
           [ ] WITHHOLD

INSTRUCTION:  To withhold  authority to vote for any individual  nominee,  write
that nominee's name in the space provided below.

2.       To approve  the  appointment  of Bagell,  Josephs &  Company,  LLC,  an
         independent  member  of the  BDO  Seidman  alliance,  as the  Company's
         independent auditors for the fiscal year ending December 31, 2004.

         [ ] FOR            [ ] AGAINST        [ ] ABSTAIN

3.       To transact such other business as may properly come before the meeting
         or any adjournment thereof. (Please date and sign on reverse side).

         This  proxy,  if  properly  executed  and  returned  will be  voted  in
accordance with the directions specified hereof. If no directions are specified,
this proxy will be voted FOR the election of the directors  named above or their
substitutes as designated by the Board of Directors.

Dated:
       --------------------------         --------------------------------------
                                          Signature of Stockholder

                                          --------------------------------------
                                          Signature of Co-Holder (if any)

         Please sign exactly as your name appears hereon and date.  Joint owners
should each sign. Trustees and fiduciaries should indicate the capacity in which
they are signing.



                                       14