Ownership Submission
FORM 4
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934, Section 17(a) of the Public Utility Holding Company Act of 1935 or Section 30(h) of the Investment Company Act of 1940
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(Print or Type Responses)
1. Name and Address of Reporting Person *
GOETZ JAMES A
  2. Issuer Name and Ticker or Trading Symbol
SERVICEMASTER CO [SVM]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
_____ Director _____ 10% Owner
__X__ Officer (give title below) _____ Other (specify below)
SVP & CIO
(Last)
(First)
(Middle)
3250 LACEY ROAD, SUITE 600
3. Date of Earliest Transaction (Month/Day/Year)
03/01/2007
(Street)

DOWNERS GROVE, IL 60515-1700
4. If Amendment, Date Original Filed(Month/Day/Year)
6. Individual or Joint/Group Filing(Check Applicable Line)
_X_ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person
(City)
(State)
(Zip)
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3)
2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code
(Instr. 8)
4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4)
6. Ownership Form: Direct (D) or Indirect (I)
(Instr. 4)
7. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V Amount (A) or (D) Price
Common stock $.01 par value 03/01/2007   F   2,849 (1) D $ 13.35 39,075 (2) D  
Common stock $.01 par value               175 (3) I By 401(k) plan

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Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security
(Instr. 3)
2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code
(Instr. 8)
5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4, and 5)
6. Date Exercisable and Expiration Date
(Month/Day/Year)
7. Title and Amount of Underlying Securities
(Instr. 3 and 4)
8. Price of Derivative Security
(Instr. 5)
9. Number of Derivative Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 4)
10. Ownership Form of Derivative Security: Direct (D) or Indirect (I)
(Instr. 4)
11. Nature of Indirect Beneficial Ownership
(Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
2000 Emplee Stock Option (Right to Buy) $ 9.88             03/18/2004 03/17/2013 Common Stock 43,333   43,333 (4) D  
2000 Emplee Stock Option (Right to Buy) $ 13.87             01/11/2002 01/10/2009 Common Stock 50,000   50,000 D  
WSH Emplee Stock Option (Right to Buy) $ 13.87             05/02/2001 05/01/2007 Common Stock 4,506   4,506 D  
2003 EIP Stock Appreciation Right $ 10.73             02/13/2005 02/12/2014 Common Stock 32,500   32,500 D  
2003 EIP Stock Appreciation Right $ 12.45             02/14/2007 02/13/2016 Common Stock 40,000   40,000 (5) D  
2003 EIP Stock Appreciation Right $ 13.44             02/11/2006 02/10/2015 Common Stock 37,500   37,500 D  

Reporting Owners

Reporting Owner Name / Address Relationships
 Director  10% Owner  Officer  Other
GOETZ JAMES A
3250 LACEY ROAD, SUITE 600
DOWNERS GROVE, IL 60515-1700
      SVP & CIO  

Signatures

 Cristen Kogl by power of attorney   03/05/2007
**Signature of Reporting Person Date

Explanation of Responses:

* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
(1) Shares withheld for the tax obligation on restricted stock vesting. Mr. Goetz has an agreement on file to automatically withhold shares for all vesting of restricted stock and restricted stock units. The agreement was pre-cleared and signed on August 8, 2005.
(2) Includes shares acquired through the dividend reinvestment feature of the Deferred Stock Unit agreement through February 28, 2007.
(3) Includes shares acquired through the ServiceMaster Profit Sharing and Retirement Plan through February 28, 2007.
(4) The option is exercisable in five equal annual installments beginning on the first anniversary of the date of the grant.
(5) The stock appreciation right is exercisable in five equal annual installments beginning on the first anniversary of the date of grant.

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