Use these links to rapidly review the document
TABLE OF CONTENTS

Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-Q

(Mark One)    

ý

 

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2010

OR

o

 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                             to                            

Commission file number 1-34554

DIRECTV
(Exact name of registrant as specified in its charter)

DELAWARE
(State or other jurisdiction of
incorporation or organization)
  26-4772533
(I.R.S. Employer Identification No.)

2230 East Imperial Highway
El Segundo, California

(Address of principal executive offices)

 


90245

(Zip Code)

(310) 964-5000
(Registrant's telephone number, including area code)

N/A
(Former name, former address and former fiscal year, if changed since last report)

        Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ý    No o

        Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes ý    No o

        Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer ý   Accelerated filer o   Non-accelerated filer o
(Do not check if a
smaller reporting company)
  Smaller reporting company o

        Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o    No ý

        As of August 2, 2010, the registrant had outstanding 866,787,293 shares of DIRECTV Class A common stock.


Table of Contents


DIRECTV

TABLE OF CONTENTS

 
 
Page No.

Part I—Financial Information (Unaudited)

   
 

Item 1. Financial Statements

   
   

Consolidated Statements of Operations for the Three and Six Months Ended June 30, 2010 and 2009

 
2
   

Consolidated Balance Sheets as of June 30, 2010 and December 31, 2009

 
3
   

Consolidated Statements of Cash Flows for the Six Months Ended June 30, 2010 and 2009

 
4
   

Notes to the Consolidated Financial Statements

 
5
 

Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations

 
28
 

Item 3. Quantitative and Qualitative Disclosures About Market Risk

 
53
 

Item 4. Controls and Procedures

 
53

Part II—Other Information

   
 

Item 1. Legal Proceedings

 
55
 

Item 1A. Risk Factors

 
56
 

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

 
56
 

Item 6. Exhibits

 
57

Signatures

 
58

1


Table of Contents


DIRECTV


PART I—FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

        


CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)

 
 
Three Months Ended
June 30,
 
Six Months Ended
June 30,
 
 
 
2010
 
2009
 
2010
 
2009
 
 
  (Dollars in Millions, Except Per Share Amounts)
 

Revenues

  $ 5,848   $ 5,218   $ 11,456   $ 10,119  

Operating costs and expenses

                         
 

Costs of revenues, exclusive of depreciation and amortization expense

                         
   

Broadcast programming and other

    2,366     2,108     4,680     4,133  
   

Subscriber service expenses

    407     368     802     720  
   

Broadcast operations expenses

    85     83     173     167  
 

Selling, general and administrative expenses, exclusive of depreciation and amortization expense

                         
   

Subscriber acquisition costs

    709     668     1,381     1,377  
   

Upgrade and retention costs

    272     261     532     542  
   

General and administrative expenses

    374     349     678     709  
 

Depreciation and amortization expense

    625     679     1,244     1,345  
                   

Total operating costs and expenses

    4,838     4,516     9,490     8,993  
                   

Operating profit

    1,010     702     1,966     1,126  

Interest income

    8     6     19     16  

Interest expense

    (134 )   (102 )   (249 )   (203 )

Liberty transaction and related gains

            67      

Other, net

    13     54     19     57  
                   

Income before income taxes

    897     660     1,822     996  

Income tax expense

    (343 )   (242 )   (693 )   (366 )
                   

Net income

    554     418     1,129     630  

Less: Net income attributable to noncontrolling interest

    (11 )   (11 )   (28 )   (22 )
                   

Net income attributable to DIRECTV

  $ 543   $ 407   $ 1,101   $ 608  
                   

Net income attributable to DIRECTV Class A common stockholders (DIRECTV Group common stockholders for the three and six month periods ended June 30, 2009)

  $ 372   $ 407   $ 917   $ 608  

Net income attributable to DIRECTV Class B common stockholders, including $160 million exchange inducement value for the Malone Transaction (Note 8)

    171         184      
                   

Net income attributable to DIRECTV

  $ 543   $ 407   $ 1,101   $ 608  
                   

Basic and diluted earnings attributable to DIRECTV Class A stockholders per common share (DIRECTV Group common shares for the three and six month periods ended June 30, 2009)

  $ 0.42   $ 0.40   $ 1.02   $ 0.60  

Basic and diluted earnings attributable to DIRECTV Class B stockholders per common share, including $160 million exchange inducement value for the Malone Transaction (Note 8)

    7.84         8.44      

Weighted average number of Class A common shares outstanding (in millions)

                         
 

Basic

    883         896      
 

Diluted

    889         903      

Weighted average number of Class B common shares outstanding, through June 16, 2010 (in millions)

                         
 

Basic

    22         22      
 

Diluted

    22         22      

Weighted average number of total common shares outstanding (in millions)

                         
 

Basic

    901     1,006     916     1,012  
 

Diluted

    907     1,009     923     1,015  


The accompanying notes are an integral part of these Consolidated Financial Statements.

2


Table of Contents


DIRECTV


CONSOLIDATED BALANCE SHEETS

(Unaudited)

 
 
June 30,
2010
 
December 31,
2009
 
 
  (Dollars in Millions,
Except Share Data)

 

ASSETS

             

Current assets

             
 

Cash and cash equivalents

  $ 2,000   $ 2,605  
 

Accounts receivable, net of allowances of $77 and $56

    1,670     1,625  
 

Inventories

    183     212  
 

Deferred income taxes

    115     217  
 

Prepaid expenses and other

    349     396  
           
   

Total current assets

    4,317     5,055  

Satellites, net

    2,288     2,338  

Property and equipment, net

    4,093     4,138  

Goodwill

    4,113     4,164  

Intangible assets, net

    1,123     1,131  

Investments and other assets

    1,427     1,434  
           
   

Total assets

  $ 17,361   $ 18,260  
           

LIABILITIES AND STOCKHOLDERS' EQUITY

             

Current liabilities

             
 

Accounts payable and accrued liabilities

  $ 3,485   $ 3,757  
 

Unearned subscriber revenues and deferred credits

    426     434  
 

Current portion of long-term debt

    273     1,510  
           
   

Total current liabilities

    4,184     5,701  

Long-term debt

    8,436     6,500  

Deferred income taxes

    1,072     1,070  

Other liabilities and deferred credits

    1,536     1,678  

Commitments and contingencies

             

Redeemable noncontrolling interest

    650     400  

Stockholders' equity

             
 

Common stock and additional paid-in capital—$0.01 par value, 3,500,000,000 shares authorized, 878,818,823 and 911,377,919 shares issued and outstanding of DIRECTV Class A common stock at June 30, 2010 and December 31, 2009, respectively and $0.01 par value, 30,000,000 shares authorized, 21,809,863 shares issued and outstanding of DIRECTV Class B common stock at December 31, 2009

    6,028     6,689  
 

Accumulated deficit

    (4,452 )   (3,722 )
 

Accumulated other comprehensive loss

    (93 )   (56 )
           
   

Total stockholders' equity

    1,483     2,911  
           
   

Total liabilities and stockholders' equity

  $ 17,361   $ 18,260  
           


The accompanying notes are an integral part of these Consolidated Financial Statements.

3


Table of Contents


DIRECTV


CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

 
 
Six Months Ended
June 30,
 
 
 
2010
 
2009
 
 
  (Dollars in Millions)
 

Cash Flows From Operating Activities

             
 

Net income

  $ 1,129   $ 630  
 

Adjustments to reconcile net income to net cash provided by operating activities:

             
   

Depreciation and amortization

    1,244     1,345  
   

Amortization of deferred revenues and deferred credits

    (17 )   (28 )
   

Share-based compensation expense

    38     25  
   

Dividends received

    47     69  
   

Net foreign currency transaction loss (gains)

    11     (49 )
   

Liberty transaction and related gains

    (67 )    
   

Deferred income taxes

    135     69  
   

Other

    (11 )   5  
   

Change in other operating assets and liabilities:

             
     

Accounts receivable

    (30 )   78  
     

Inventories

    29     (23 )
     

Prepaid expenses and other

    61     32  
     

Accounts payable and accrued liabilities

    (15 )   (149 )
     

Unearned subscriber revenue and deferred credits

    (8 )   27  
     

Other, net

    (52 )   9  
           
       

Net cash provided by operating activities

    2,494     2,040  
           

Cash Flows From Investing Activities

             
 

Cash paid for property and equipment

    (1,011 )   (1,002 )
 

Cash paid for satellites

    (69 )   (31 )
 

Investment in companies, net of cash acquired

    (1 )   (12 )
 

Other, net

    (36 )   10  
           
       

Net cash used in investing activities

    (1,117 )   (1,035 )
           

Cash Flows From Financing Activities

             
 

Cash proceeds from debt issuance

    2,996      
 

Debt issuance costs

    (16 )    
 

Repayment of long-term debt

    (1,103 )   (48 )
 

Repayment of collar loan

    (1,537 )    
 

Repayment of other long-term obligations

    (62 )   (58 )
 

Common shares repurchased and retired

    (2,189 )   (670 )
 

Stock options exercised

    2     33  
 

Taxes paid in lieu of shares issued for share-based compensation

    (82 )    
 

Excess tax benefit from share-based compensation

    9     5  
           
       

Net cash used in financing activities

    (1,982 )   (738 )
           

Net increase (decrease) in cash and cash equivalents

    (605 )   267  

Cash and cash equivalents at beginning of the period

    2,605     2,005  
           

Cash and cash equivalents at end of the period

  $ 2,000   $ 2,272  
           

Supplemental Cash Flow Information

             
 

Cash paid for interest

  $ 207   $ 201  
 

Cash paid for income taxes

    382     156  


The accompanying notes are an integral part of these Consolidated Financial Statements.

4


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

Note 1: Basis of Presentation

        DIRECTV, which we sometimes refer to as the company, we, or us, is a leading provider of digital television entertainment in the United States and Latin America. We operate two direct-to-home, or DTH, operating segments: DIRECTV U.S. and DIRECTV Latin America, which are differentiated by their geographic location and are engaged in acquiring, promoting, selling and/or distributing digital entertainment programming via satellite to residential and commercial subscribers. Beginning November 19, 2009, we also operate three regional sports networks and own a 65% interest in Game Show Network LLC, or GSN, a television network dedicated to game-related programming and Internet interactive game playing. We account for our investment in GSN using the equity method of accounting.

        We have prepared the accompanying unaudited consolidated financial statements in accordance with accounting principles generally accepted in the United States of America, or GAAP, for interim financial reporting. In the opinion of management, all adjustments (consisting only of normal recurring items) that are necessary for a fair presentation have been included. The results for interim periods are not necessarily indicative of results that may be expected for any other interim period or for the full year. For further information, refer to the consolidated financial statements and footnotes thereto included in our Annual Report on Form 10-K for the year ended December 31, 2009 filed with the SEC on February 26, 2010, our Quarterly Report on Form 10-Q for the quarter ended March 31, 2010 filed with the SEC on May 7, 2010 and all of our other filings, including Current Reports on Form 8-K, filed with the SEC after such date and through the date of this report.


Note 2: Acquisition

        On November 19, 2009, The DIRECTV Group, Inc., or DIRECTV Group, and Liberty Media Corporation, which we refer to as Liberty or Liberty Media, obtained stockholder approval of and closed a series of related transactions which we refer to collectively as the Liberty Transaction. The

5


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

Liberty Transaction included the split-off of certain of the assets of the Liberty Entertainment group into Liberty Entertainment, Inc., or LEI, which was then split-off from Liberty. Following the split-off, DIRECTV Group and LEI merged with subsidiaries of DIRECTV. As a result of the Liberty Transaction, DIRECTV Group, which is comprised of the DIRECTV U.S. and DIRECTV Latin America businesses, and LEI, which held Liberty's 57% interest in DIRECTV Group, a 100% interest in three regional sports networks, a 65% interest in Game Show Network, LLC, approximately $120 million in cash and cash equivalents and approximately $2.1 billion of indebtedness and a related series of equity collars, became wholly-owned subsidiaries of DIRECTV.

        The Liberty Transaction was accounted for using the acquisition method of accounting pursuant to accounting standards for business combinations. DIRECTV Group has been treated as the acquiring corporation in the Liberty Transaction for accounting and financial reporting purposes, and accordingly the historical financial statements of DIRECTV Group have become the historical financial statements of DIRECTV. The acquisition date fair value of consideration paid, in the form of DIRECTV common stock, for the assets and liabilities of LEI (excluding LEI's interest in DIRECTV Group) has been allocated to a premium expensed at the close of the transaction and to LEI's other tangible and intangible assets acquired and liabilities assumed based on their estimated acquisition date fair values, with any excess being treated as goodwill. The assets, liabilities and results of operations of LEI have been consolidated beginning on the acquisition date, November 19, 2009.

        The following table sets forth the preliminary allocation of the purchase price to the LEI net liabilities assumed on November 19, 2009 (dollars in millions):

Total current assets

  $ 244  

Property and equipment

    5  

Goodwill

    295  

Investments and other assets

    754  
       

Total assets acquired

  $ 1,298  
       

Total current liabilities

  $ 2,492  

Other liabilities

    259  
       

Total liabilities assumed

  $ 2,751  
       
 

Net liabilities assumed

  $ 1,453  
       

        As part of the mergers, DIRECTV assumed 16.7 million common stock options and stock appreciation rights issued by LEI. Since many of the replacement awards are held by individuals who remained employees of Liberty and did not become employees or directors of DIRECTV, they are reported as a liability at fair value by DIRECTV in accordance with accounting standards for non-employee awards.

        The assumed indebtedness also included related equity collars. We completed settlement of those equity collars during the first quarter of 2010. We accounted for the derivative financial instruments of the equity collars acquired as a net asset or liability at fair value. For the six months ended June 30, 2010, amounts charged to "Liberty transaction and related gains" in the Consolidated Statements of Operations totaled $67 million, related to net gains recorded for the final settlement of the equity collars. See Note 5 for additional information regarding the indebtedness and equity collars.

6


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

        The following selected unaudited pro forma information is being provided to present a summary of the combined results of DIRECTV and LEI for the three and six months ended June 30, 2009 as if the acquisition had occurred as of the beginning of the period, giving effect to purchase accounting adjustments. The pro forma data is presented for informational purposes only and may not necessarily reflect the results of our operations had LEI operated as part of us for the period presented, nor are they necessarily indicative of the results of future operations. The pro forma information excludes the effect of non-recurring charges directly related to the transaction.

 
 
Three Months Ended
June 30,
2009
 
Six Months Ended
June 30,
2009
 
 
  (Dollars in Millions)
 

Revenues

  $ 5,274   $ 10,224  

Net income attributable to DIRECTV

    299     518  


Note 3: Accounting Change and New Accounting Standard

        On January 1, 2010, we adopted the revisions issued by the Financial Accounting Standards Board, or FASB, to consolidation accounting standards for variable interest entities, or VIEs. The new standard replaces the quantitative- based risks and rewards calculation for determining which enterprise, if any, has a controlling financial interest in a variable interest entity. Instead, the new approach is qualitative and focused on identifying which enterprise has the power to direct the activities of a VIE that most significantly impact the entity's performance and (1) the obligation to absorb the losses of an entity or (2) the right to receive benefits from the entity. As a result of the changed requirements, it is possible that an entity's previous assessment of a VIE will change, and the standard now requires ongoing reassessments of whether an enterprise is the primary beneficiary of a VIE. Disclosure requirements under the new standard have been enhanced, and now include disclosure of the method the entity used to determine whether they are the primary beneficiary of the VIE. The adoption of these changes did not have an effect on our consolidated results of operations and financial position.

        In September 2009, the FASB approved a revised standard for revenue arrangements with multiple deliverables. Under the revised standard, the criteria for determining whether a deliverable should be considered a separate unit of accounting has changed to remove a limitation for separation to only items with objective and reliable evidence of fair value. Instead, the revised standard allows entities to use the "best estimate of selling price" in addition to third-party evidence or actual selling prices for determining the fair value of a deliverable. The standard also includes additional disclosure requirements for revenue arrangements for multiple deliverables. We currently do not expect the adoption of the revised standard to have an effect on our consolidated results of operations and financial position, when adopted, as required, on January 1, 2011.

7


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)


Note 4: Goodwill and Intangible Assets

        The changes in the carrying amounts of goodwill at each of our segments for the six months ended June 30, 2010 were as follows:

 
 
DIRECTV
U.S.
 
DIRECTV
Latin
America
 
Sports
Networks,
Eliminations
and Other
 
Total
 
 
  (Dollars in Millions)
 

Balance as of December 31, 2009

  $ 3,167   $ 656   $ 341   $ 4,164  

Sky Brazil foreign currency translation adjustment

        (15 )       (15 )

Purchase or acquisition accounting adjustments

    10         (46 )   (36 )
                   

Balance as of June 30, 2010

  $ 3,177   $ 641   $ 295   $ 4,113  
                   

        The following table sets forth the amounts recorded for intangible assets as of the periods presented:

 
 
Estimated
Useful
Lives
(years)
 
June 30, 2010
 
December 31, 2009
 
 
 
Gross
Amount
 
Accumulated
Amortization
 
Net
Amount
 
Gross
Amount
 
Accumulated
Amortization
 
Net
Amount
 
 
  (Dollars in Millions)
 

Orbital slots

    Indefinite   $ 432         $ 432   $ 432         $ 432  

72.5° WL Orbital license

    5       $         208   $ 208      

Satellite rights

    15     116     2     114              

Subscriber related

    5-10     444     269     175     1,787     1,526     261  

Dealer network

    15     130     94     36     130     90     40  

Trade name and other

    10-20     342     23     319     344     17     327  

Distribution rights

    7     334     287     47     334     263     71  
                                 
 

Total intangible assets

        $ 1,798   $ 675   $ 1,123   $ 3,235   $ 2,104   $ 1,131  
                                 

        Sky Brazil has entered into an agreement for the right to use a replacement satellite in the event its existing leased satellite suffers a significant failure. The satellite was launched in March 2010 and we recorded the total payments for the right to use the satellite of $116 million in "Intangible Assets" in the Consolidated Balance Sheets, including payments made to date of $29 million. As of June 30, 2010, the remaining $87 million of required payments is recorded in "Accounts payable and accrued liabilities" in the Consolidated Balance Sheets, the accrual of which is considered a non-cash investing and financing activity excluded from the Consolidated Statements of Cash Flows for the six months ended June 30, 2010. The intangible asset is being amortized on a straight line basis over the 15 year period of the agreement.

8


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

        The following table sets forth amortization expense for intangible assets for each of the periods presented:

 
 
Three Months
Ended
June 30,
 
Six Months
Ended
June 30,
 
 
 
2010
 
2009
 
2010
 
2009
 
 
  (Dollars in Millions)
 

Amortization expense

  $ 55   $ 104   $ 112   $ 207  

        Estimated amortization expense for intangible assets in each of the next five years and thereafter is as follows: $75 million in the remainder of 2010; $132 million in 2011; $87 million in 2012; $44 million in 2013; $37 million in 2014; and $316 million thereafter.


Note 5: Borrowings

        The following table sets forth our outstanding borrowings:

 
 
June 30,
2010
 
December 31,
2009
 
 
  (Dollars in Millions)
 

Senior notes

  $ 7,489   $ 4,492  

Senior secured credit facility, net of unamortized discount of $7 million as of December 31, 2009

    1,220     2,316  

Collar Loan

        1,202  
           
 

Total debt

    8,709     8,010  

Less: Current portion of long-term debt

    (273 )   (1,510 )
           
 

Long-term debt

  $ 8,436   $ 6,500  
           

        All of the senior notes and the senior secured credit facility were issued by DIRECTV U.S. The senior secured credit facility is secured by substantially all of DIRECTV U.S.' assets.

        As part of the Liberty Transaction completed on November 19, 2009, we assumed a credit facility and related equity collars, which we refer to as the Collar Loan. During the first quarter of 2010, we paid $1,537 million to repay the remaining principal balance of the loan and settle the equity collars, which had a fair value of $400 million as of December 31, 2009 and as a result, recorded a gain of $67 million in "Liberty transaction and related gains" in the Consolidated Statements of Operations in the first quarter of 2010 related to the Collar Loan.

        We accounted for the equity collars pursuant to the accounting standards for derivatives and hedging, which require that all derivatives, whether designated in hedging relationships or not, are recorded on the balance sheet at fair value. The equity collars were not designated as a hedge, and therefore changes in the fair value of the derivative were recognized in earnings. We determined the December 31, 2009 fair value of the equity collars using the Black-Scholes Model. Our use of the Black-Scholes Model to value the equity collars was considered a Level 2 valuation technique, which used observable inputs such as exchange-traded equity prices, risk-free interest rates, dividend yields and volatilities.

9


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

        See Note 2 for further discussion of the Liberty Transaction.

        On March 11, 2010, DIRECTV U.S. issued $1,200 million in five year 3.550% senior notes due in 2015 at a 0.1% discount resulting in $1,199 million of proceeds, $1,300 million in 10 year 5.200% senior notes due in 2020 at a 0.2% discount resulting in $1,298 million of proceeds and $500 million in 30 year 6.350% senior notes at a 0.1% discount resulting in $499 million of proceeds in private placement transactions. Principal on these senior notes is payable upon maturity, while interest is payable semi-annually commencing September 15, 2010. We incurred $17 million of debt issuance costs in connection with these transactions. The senior notes have been fully and unconditionally guaranteed, jointly and severally, by substantially all of DIRECTV U.S.' current and certain of its future domestic subsidiaries on a senior unsecured basis. Pursuant to a registration rights agreement with the initial purchasers of the senior notes, DIRECTV U.S. filed an exchange offer registration statement permitting the existing holders of the senior notes to exchange their original senior notes for registered notes with identical terms, except that the registered notes are registered under the Securities Act of 1933, as amended and do not bear the legends restricting their transfer. We completed the exchange offer of these senior notes during the second quarter of 2010.

        On March 16, 2010, DIRECTV U.S. repaid the $985 million of remaining principal on Term Loan C of its senior secured credit facility. The repayment of Term Loan C resulted in a first quarter 2010 pre-tax charge of $9 million, $6 million after tax, of which $6 million resulted from the write-off of unamortized discount and $3 million resulted from the write-off of deferred debt issuance and other transaction costs. The charge was recorded in "Other, net" in our Consolidated Statements of Operations.

10


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

        Senior Notes.    The following table sets forth the outstanding balance and fair value of our senior notes as of:

 
 
Outstanding Balance
 
Fair value
 
 
 
June 30,
2010
 
December 31,
2009
 
June 30,
2010
 
December 31,
2009
 
 
  (Dollars in millions)
 

4.750% senior notes due in 2014, net of unamortized discount of $2 million as of June 30, 2010 and $3 million as of December 31, 2009

  $ 998   $ 997   $ 1,065   $ 1,017  

6.375% senior notes due in 2015, includes unamortized bond premium of $2 million as of June 30, 2010 and December 31, 2009

    1,002     1,002     1,036     1,038  

3.550% senior notes due in 2015, net of unamortized discount of $1 million as of June 30, 2010

    1,199         1,211      

7.625% senior notes due in 2016

    1,500     1,500     1,630     1,642  

5.875% senior notes due in 2019, net of unamortized discount of $7 million as of June 30, 2010 and December 31, 2009

    993     993     1,089     1,016  

5.200% senior notes due in 2020, net of unamortized discount of $2 million as of June 30, 2010

    1,298         1,357      

6.350% senior notes due in 2040, net of unamortized discount of $1 million as of June 30, 2010

    499         531      
                   
 

Total senior notes

  $ 7,489   $ 4,492   $ 7,919   $ 4,713  
                   

        We calculated the fair values based on quoted market prices of our senior notes, which are Level 1 inputs under the accounting guidance.

        All of our senior notes were issued by DIRECTV U.S. and have been registered under the Securities Act of 1933, as amended. All of our senior notes are unsecured and have been fully and unconditionally guaranteed, jointly and severally, by substantially all of DIRECTV U.S.' current and certain of its future domestic subsidiaries on a senior unsecured basis and additionally, our senior notes are rated as investment grade, with the exception of our 6.375% and 7.625% senior notes. Principal on the senior notes is payable upon maturity, while interest is payable semi-annually.

        Our notes payable and senior secured credit facility mature as follows: $181 million in the remainder of 2010, $98 million in 2011, $10 million in 2012, $931 million in 2013, $1,000 million in 2014 and $6,500 million thereafter. These amounts do not reflect potential prepayments that may be required under our senior secured credit facility, which could result from a computation that we are required to make at each year end under the credit agreement. We were not required to make a prepayment for the year ended December 31, 2009. The amount of interest accrued related to our outstanding debt was $86 million at June 30, 2010 and $47 million at December 31, 2009.

        Covenants and Restrictions.    The senior secured credit facility requires DIRECTV U.S. to comply with certain financial covenants. The senior secured credit facility includes covenants that restrict DIRECTV U.S.' ability to, among other things, (i) incur additional indebtedness, (ii) incur liens, (iii) pay dividends or make certain other restricted payments, investments or acquisitions, (iv) enter into certain transactions with affiliates, (v) merge or consolidate with another entity, (vi) sell, assign, lease

11


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)


or otherwise dispose of all or substantially all of its assets, and (vii) make voluntary prepayments of certain debt, in each case subject to exceptions as provided in the credit agreement. Additionally, the senior notes restrict DIRECTV U.S.' ability to, among other things, incur liens, merge or consolidate with another entity or sell, assign, lease or otherwise dispose of all or substantially all of its assets. Should DIRECTV U.S. fail to comply with these covenants, all or a portion of its borrowings under the senior notes and senior secured credit facility could become immediately payable and its revolving credit facility could be terminated. At June 30, 2010, DIRECTV U.S. was in compliance with all such covenants. The senior notes and senior secured credit facility also provide that the borrowings may be required to be prepaid if certain change-in-control events occur.


Note 6: Contingencies

Contingencies

        In connection with our acquisition of Sky Brazil in 2006, Globo, who holds the remaining 25.9% interest, was granted the right, until January 2014, to require us to purchase all or a portion (but not less than half) of its shares in Sky Brazil. In June 2010, Globo notified us that it was exercising its right to exchange 178,830,000 shares representing approximately 19% of the ownership interests in Sky Brazil.

        As a result of Globo's notice, the fair value of Sky Brazil shares will be determined by mutual agreement or by outside valuation experts according to a process specified in the related agreement. We may pay Globo either in DIRECTV Class A common stock (at the weighted average price based on 20 consecutive trading days ending on the fifth trading day prior to the closing), in cash in the local currency, or in a combination of the two, at our discretion. We are required to register any common shares issued after the closing.

        After completion of this transaction, which we expect to occur during the second half of 2010, we and our subsidiaries will beneficially own approximately 93% of Sky Brazil and Globo will own the remaining 7%. In accordance with our agreement , Globo will have the right to exchange all (but not less than all) of its remaining equity interests in Sky Brazil consistent with the procedure summarized above.

        As of June 30, 2010, we estimate that Globo's 25.9% equity interest in Sky Brazil has a fair value of approximately, $500 million to $650 million and as of December 31, 2009, we estimated that Globo's 25.9% equity interest in Sky Brazil had a fair value of approximately $400 million to $550 million. We determined the range of fair values using significant unobservable inputs, which are Level 3 inputs under accounting guidance for measuring fair value and further determined that $650 million was our best estimate of fair value in that range as of June 30, 2010. As of December 31, 2009, the carrying amount of the redeemable noncontrolling interest was $400 million. Adjustments to the carrying amount of the redeemable noncontrolling interest are recorded to additional paid-in-capital.

        Companies operating in Venezuela are required to obtain Venezuelan government approval to exchange Venezuelan bolivars fuerte into U.S. dollars at the official rate of 4.3 Venezuelan bolivars fuerte per U.S. dollar. In May 2010, the Venezuelan government enacted regulations that suspended a previously legal parallel exchange process. Rates implied by transactions in the parallel market were

12


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

significantly higher than the official rate (recently 6 to 7 bolivars fuerte per U.S. dollar). The official approval process has been delayed in recent periods and our Venezuelan subsidiary has relied on the parallel exchange process to settle U.S. dollar obligations and to repatriate accumulated cash balances prior to its close. As a result, we recorded a $9 million charge in the second quarter of 2010 and a $22 million charge for the six months ended June 30, 2010 and recorded a $48 million charge in the second quarter of 2009 and a $120 million charge for the six months ended June 30, 2009 in "General and administrative expenses" in the Consolidated Statements of Operations in connection with the exchange of accumulated Venezuelan cash balances to U.S. dollars using the parallel exchange process.

        In June 2010, the Venezuelan government established the SITME, an alternative to the official process for exchanging foreign currency. Venezuelan entities can purchase U.S. dollar denominated securities through the SITME; however, trading volume is limited to $50,000 per day with a maximum equivalent of $350,000 in a calendar month, subject to certain limitations. The SITME has established a weighted average implicit exchange rate of approximately 5.3 bolivars fuerte per U.S. dollar.

        As a result of these recent developments, our ability to pay U.S. dollar denominated obligations and repatriate cash generated in Venezuela in excess of local operating requirements is limited, resulting in an increase in the cash balance at our Venezuelan subsidiary. Accumulated cash balances may ultimately be repatriated at less than their currently reported value, as the official exchange rate has not changed despite continuing high inflation in Venezuela. These conditions are also expected to affect growth in our Venezuelan business which is dependent on our ability to purchase set-top boxes and other components using U.S. dollars.

        Using the official 4.3 bolivars fuerte per U.S. dollar exchange rate as of June 30, 2010, our Venezuelan subsidiary had net Venezuelan bolivar fuerte denominated assets of $24 million in excess of Venezuelan bolivar fuerte denominated liabilities, including cash of $60 million as of June 30, 2010.

        Litigation is subject to uncertainties and the outcome of individual litigated matters is not predictable with assurance. Various legal actions, claims and proceedings are pending against us arising in the ordinary course of business. We have established loss provisions for matters in which losses are probable and can be reasonably estimated. Some of the matters may involve compensatory, punitive, or treble damage claims, or demands that, if granted, could require us to pay damages or make other expenditures in amounts that could not be estimated at June 30, 2010. After discussion with counsel representing us in those actions, it is the opinion of management that such litigation is not expected to have a material adverse effect on our consolidated results of operations or financial position.

        During the six months ended June 30, 2010 an arbitration panel determined that, pursuant to a contractual indemnity provision, one of our vendors was required to reimburse us $28 million for legal fees and settlement payments incurred and pay accrued interest to us for patent infringement claims settled by us in previous periods. We received the cash payment during the six months ended June 30, 2010 and recorded $25 million as a reduction to "General and administrative expenses" and $3 million as "Interest income" in the Consolidated Statements of Operations.

13


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

        We may purchase in-orbit and launch insurance to mitigate the potential financial impact of satellite launch and in-orbit failures if the premium costs are considered economic relative to the risk of satellite failure. The insurance generally covers the unamortized book value of covered satellites. We do not insure against lost revenues in the event of a total or partial loss of the capacity of a satellite. We generally rely on in-orbit spare satellites and excess transponder capacity at key orbital slots to mitigate the impact a satellite failure could have on our ability to provide service. At June 30, 2010, the net book value of in-orbit satellites was $2,266 million, all of which was uninsured.


Note 7: Related-Party Transactions

        In the ordinary course of our operations, we enter into transactions with related parties as discussed below.

Liberty Media, Liberty Global and Discovery Communications

        As discussed below in Note 8 of the Notes to the Consolidated Financial Statements, on June 16, 2010, we completed a transaction, which we refer to as the Malone Transaction, with John Malone and his wife and certain trusts for the benefit of his children, which we refer to as the Malones, which resulted in the reduction of the Malones' voting interest in DIRECTV from approximately 24.3% to approximately 3% and Dr. Malone's resignation from our Board of Directors.

        Prior to the completion of the Malone Transaction, Dr. Malone was Chairman of the Board of Directors of DIRECTV and of Liberty Media. Dr. Malone also has an approximate 35% voting interest in Liberty Media, an approximate 31% voting interest in Discovery Communications, Inc., or Discovery Communications, an approximate 40% voting interest in Liberty Global Inc., or Liberty Global, and serves as Chairman of Liberty Global, and certain of Liberty Media's management and directors also serve as directors of Discovery Communications or Liberty Global. As a result of this common ownership and management, transactions with Liberty Media, Discovery Communications and Liberty Global and their subsidiaries or equity method investees were considered to be related party transactions through the completion of the Malone Transaction. Our transactions with Liberty Media, Discovery Communications and Liberty Global consisted primarily of purchases of programming created, owned or distributed by Liberty Media and Discovery Communications and its subsidiaries and investees.

Other

        Other related parties include Globo, which provides programming and advertising to Sky Brazil, and companies in which we hold equity method investments, including Sky Mexico.

        The majority of payments under contractual arrangements with related parties are pursuant to multi-year programming contracts. Payments under these contracts are typically subject to annual rate increases and are based on the number of subscribers receiving the related programming.

14


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

        The following table summarizes sales to, and purchases from, related parties:

 
 
Three Months
Ended
June 30,
 
Six Months
Ended
June 30,
 
 
 
2010
 
2009
 
2010
 
2009
 
 
  (Dollars in Millions)
 

Sales:

                         

Liberty Media and affiliates

  $ 12   $ 13   $ 26   $ 25  

Discovery Communications, Liberty Global and affiliates

    2     1     5     4  

Other

    3     3     5     5  
                   
 

Total

  $ 17   $ 17   $ 36   $ 34  
                   

Purchases:

                         

Liberty Media and affiliates

  $ 65   $ 88   $ 143   $ 175  

Discovery Communications, Liberty Global and affiliates

    59     63     128     123  

Other

    145     130     287     235  
                   
 

Total

  $ 269   $ 281   $ 558   $ 533  
                   

        The following table sets forth the amount of accounts receivable from and accounts payable to related parties as of:

 
 
June 30,
2010
 
December 31,
2009
 
 
  (Dollars in Millions)
 

Accounts receivable

  $ 2   $ 26  

Accounts payable

    69     184  

        The accounts receivable and accounts payable balances as of June 30, 2010 are primarily related to Globo and equity method investments we hold. The accounts receivable and accounts payable balances as of December 31, 2009 are primarily related to affiliates of Liberty Media.


Note 8: Stockholders' Equity

        In connection with approval by the Federal Communications Commission, or FCC, of the sale of News Corporation's interest in DIRECTV Group to Liberty Media in 2008, the FCC imposed certain conditions related to attributable interests in two pay television operations: DIRECTV Puerto Rico and Liberty Cablevision of Puerto Rico Ltd, or LCPRL. We refer to the FCC's requirements as the "Puerto Rico Condition".

        Because neither News Corporation nor Liberty Media could satisfy the Puerto Rico Condition, in connection with the close of that transaction a Special Committee of independent directors of our Board of Directors approved an agreement with News Corporation and Liberty Media in which we assumed responsibility for the satisfaction, modification or waiver of the Puerto Rico Condition within the one year period specified by the FCC. As part of this agreement, during the first quarter of 2008, we received a $160 million cash capital contribution, which we recorded as "Additional paid-in-capital" in the Consolidated Balance Sheets.

15


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

        In order to comply with terms of the FCC order, effective February 25, 2009, we placed the shares of DIRECTV Puerto Rico into a trust and appointed an independent trustee who, prior to completion of the Malone Transaction, oversaw the management and operation of DIRECTV Puerto Rico, with the authority, subject to certain conditions, to divest ownership of DIRECTV Puerto Rico. We continued to consolidate the results of DIRECTV Puerto Rico while the trust was in place.

        The FCC staff advised us in early 2010 that the trust arrangement created in 2009 for the purpose of satisfying the FCC order could not remain in place indefinitely and was not alone sufficient to comply with the requirements of its order.

        In order to resolve the Puerto Rico Condition, on April 6, 2010, we entered into an agreement with the Malones which severed all attributable interests between DIRECTV Puerto Rico and LCPRL in satisfaction of the requirements of the FCC order. The agreement achieved these requirements through the exchange of the DIRECTV stock held by the Malones and the resignation of Dr. Malone and two other board members affiliated with Liberty Media from our Board of Directors. Under the terms of the agreement, the Malones exchanged 21.8 million shares of high-vote DIRECTV Class B common stock, which was all of the outstanding DIRECTV Class B shares, for 26.5 million shares of DIRECTV Class A common stock, resulting in the reduction of the Malone's voting interest in DIRECTV from approximately 24.3% to approximately 3%. The number of DIRECTV Class A shares issued was determined as follows: one share of DIRECTV Class A common stock for each share of DIRECTV Class B common stock held, plus an additional number of DIRECTV Class A shares with a fair value of $160 million based on the then current market price of the DIRECTV Class A (DTV) common stock. Following the exchange we dissolved the Puerto Rico trust.

        We were required to account for the exchange of DIRECTV Class B common stock into DIRECTV Class A common stock pursuant to accounting standards for induced conversions, whereby the $160 million in incremental DIRECTV Class A common stock issued to the former DIRECTV Class B stockholders has been deducted from earnings attributable to DIRECTV Class A stockholders for purposes of calculating earnings per share in the Consolidated Statements of Operations. This adjustment had the effect of reducing diluted earnings per DIRECTV Class A common share by $0.18 for the three months and $0.17 for the six months ended June 30, 2010.

Share Repurchase Program

        During 2010 and 2009, our Board of Directors approved multiple authorizations for the repurchase of our common stock, the most recent of which was in August 2010, authorizing share repurchases of $2.0 billion. In addition, as of June 30, 2010, we had approximately $1,215 million remaining under a prior authorization. The authorizations allow us to repurchase our common stock from time to time through open market purchases and negotiated transactions, or otherwise. The timing, nature and amount of such transactions will depend on a variety of factors, including market conditions, and the program may be suspended, discontinued or accelerated at any time. The sources of funds for the purchases under the remaining authorization are our existing cash on hand, cash from operations and potential additional borrowings. Purchases are made in the open market, through block trades and other negotiated transactions. Repurchased shares are retired but remain authorized for registration and issuance in the future.

16


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

        The following table sets forth information regarding shares repurchased and retired during the periods presented:

 
 
Six Months Ended
June 30,
 
 
 
2010
 
2009
 
 
  (Amounts in Millions,
Except Per Share
Amounts)

 

Total cost of repurchased shares

  $ 2,285   $ 724  

Average price per share

    36.22     22.46  

Number of shares repurchased and retired

    63     32  

        For the six months ended June 30, 2010, we recorded the $2,285 million in repurchases as a decrease of $454 million to "Common stock and additional paid in capital" and an increase of $1,831 million to "Accumulated deficit" in the Consolidated Balance Sheets. Of the $2,285 million in repurchases during the six months ended June 30, 2010, $96 million were paid for in July 2010. Of the $724 million in repurchases during the six months ended June 30, 2009, $54 million were paid for in July 2009. Amounts repurchased but settled subsequent to the end of such periods are considered non-cash financing activities and excluded from the Consolidated Statements of Cash Flows.

17


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

        The following tables set forth a reconciliation of stockholders' equity and redeemable noncontrolling interest for each of the periods presented:

 
   
   
  Stockholders' Equity    
   
 
 
 
DIRECTV
Class A
Common
Shares
 
DIRECTV
Class B
Common
Shares
 
Common
Stock and
Additional
Paid-In
Capital
 
Accumulated
Deficit
 
Accumulated
Other
Comprehensive
Loss, net of
taxes
 
Total
Stockholders'
Equity
 
Redeemable
Noncontrolling
Interest
 
Net
Income
 
 
  (Dollars in Millions)
 

Balance at January 1, 2010

    911,377,919     21,809,863   $ 6,689   $ (3,722 ) $ (56 ) $ 2,911   $ 400        

Net income

                      1,101           1,101     28   $ 1,129  

Stock repurchased and retired

    (63,047,789 )         (454 )   (1,831 )         (2,285 )            

Stock options exercised and restricted stock units vested and distributed

    3,941,069           (49 )               (49 )            

Malone Transaction

    26,547,624     (21,809,863 )                                    

Share-based compensation expense

                38                 38              

Tax benefit from stock option exercises

                33                 33              

Adjustment to the fair value of redeemable noncontrolling interest

                (229 )               (229 )   229        

Foreign currency translation adjustment

                            (33 )   (33 )   (7 )      

Unrealized losses on securities, net of taxes:

                                                 
 

Unrealized losses on securities

                            (1 )   (1 )            
 

Less: reclassification adjustment for net gains recognized during the period

                            (3 )   (3 )            
                                     

Balance at June 30, 2010

    878,818,823       $ 6,028   $ (4,452 ) $ (93 ) $ 1,483   $ 650        
                                     

18


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

 

 
   
  Stockholders' Equity    
   
 
 
 
The
DIRECTV
Group, Inc.
Common Shares
 
Common
Stock and
Additional
Paid-In
Capital
 
Accumulated
Deficit
 
Accumulated
Other
Comprehensive
Loss, net of
taxes
 
Total
Stockholders'
Equity
 
Redeemable
Noncontrolling
Interest
 
Net
Income
 
 
  (Dollars in Millions)
 

Balance at January 1, 2009

    1,024,182,043   $ 8,318   $ (3,559 ) $ (128 ) $ 4,631   $ 325        

Net income

                608           608     22   $ 630  

Stock repurchased and retired

    (32,350,087 )   (267 )   (457 )         (724 )            

Stock options exercised and restricted stock units vested and distributed

    3,719,840     33                 33              

Share-based compensation expense

          25                 25              

Tax benefit from stock option exercises

          5                 5              

Adjustment to the fair value of redeemable noncontrolling interest

          2                 2     (2 )      

Other

          (16 )               (16 )            

Foreign currency translation adjustment

                      1     1     (20 )      

Unrealized gain on securities, net of tax

                      4     4              
                                 

Balance at June 30, 2009

    995,551,796   $ 8,100   $ (3,408 ) $ (123 ) $ 4,569   $ 325        
                                 

Accumulated Other Comprehensive Loss

 
 
As of
June 30,
2010
 
As of
December 31,
2009
 
 
  (Dollars in Millions)
 

Unamortized net amount resulting from changes in defined benefit plan experience and actuarial assumptions, net of taxes

  $ (127 ) $ (127 )

Unamortized amount resulting from changes in defined benefit plan provisions, net of taxes

    (3 )   (3 )

Accumulated unrealized gains on securities, net of taxes

    4     8  

Accumulated foreign currency translation adjustments

    33     66  
           
 

Total Accumulated Other Comprehensive Loss

  $ (93 ) $ (56 )
           

19


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

Other Comprehensive Income

        Total comprehensive income was as follows:

 
 
Three Months
Ended
June 30,
 
Six Months
Ended
June 30,
 
 
 
2010
 
2009
 
2010
 
2009
 
 
  (Dollars in Millions)
 

Net income

  $ 554   $ 418   $ 1,129   $ 630  

Other comprehensive income (loss):

                         
 

Foreign currency translation adjustments:

                         
   

Cumulative effect of change in functional currency at Sky Brazil

        (112 )       (112 )
 

Foreign currency translation activity during the period

    (10 )   93     (33 )   93  
 

Unrealized gains (losses) on securities, net of taxes:

                         
   

Unrealized holding gains (losses) on securities

    (3 )   5     (1 )   4  
   

Less: reclassification adjustment for net gains recognized during the period

            (3 )    
                   

Comprehensive income

    541     404     1,092     615  
 

Comprehensive income attributable to redeemable noncontrolling interest

    (7 )   9     (21 )   (2 )
                   

Comprehensive income attributable to DIRECTV. 

  $ 534   $ 413   $ 1,071   $ 613  
                   


Note 9: Earnings Per Common Share

        Earnings per share has been computed using the number of outstanding shares of DIRECTV Group from January 1, 2009 through June 30, 2009, and based on the outstanding shares of DIRECTV Class A common stock from January 1, 2010 through June 30, 2010, and DIRECTV Class B common stock from January 1, 2010 through June 16, 2010.

        We compute basic earnings per common share, or EPS, by dividing net income attributable to DIRECTV by the weighted average number of common shares outstanding for the period.

        Diluted EPS considers the effect of common equivalent shares, which consist primarily of common stock options and restricted stock units issued to employees. In the computation of diluted EPS under the treasury stock method, the amount of assumed proceeds from nonvested stock awards and unexercised stock options includes the amount of compensation cost attributable to future services not yet recognized, proceeds from the exercise of the options, and the incremental income tax benefit or liability as if the awards were distributed during the period. We exclude common equivalent shares from the computation in loss periods as their effect would be antidilutive and we exclude common stock options from the computation of diluted EPS when their exercise price is greater than the average market price of our common stock. The following table sets forth the number of DIRECTV Class A common stock options excluded from the computation of diluted EPS because the options'

20


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)


exercise prices were greater than the average market price of our common stock during the periods presented:

 
 
Three Months
Ended
June 30,
 
Six Months
Ended
June 30,
 
 
 
2010
 
2009
 
2010
 
2009
 
 
  (Shares in Millions)
 

Common stock options excluded

        23         24  

        There were no DIRECTV Class B common stock options.

        The following table sets forth comparative information regarding DIRECTV Class A common shares outstanding:

 
 
Six Months
Ended
June 30,
2010
 
 
  (Shares in
Millions)

 

DIRECTV Class A common shares outstanding at January 1

    911  

Decrease for common shares repurchased and retired

    (63 )

Increase for DIRECTV Class A common shares issued as part of the Malone Transaction

    27  

Increase for stock options exercised and restricted stock units vested and distributed

    4  
       

DIRECTV Class A common shares outstanding at June 30

    879  
       

Weighted average number of DIRECTV Class A common shares outstanding

    896  
       

        The following table sets forth comparative information regarding DIRECTV Class B common shares outstanding:

 
 
Six Months
Ended
June 30,
2010
 
 
  (Shares in
Millions)

 

DIRECTV Class B common shares outstanding at January 1

    22  

Decrease for exchange of DIRECTV Class B common shares for DIRECTV Class A common shares as part of the Malone Transaction

    (22 )
       

DIRECTV Class B common shares outstanding at June 30

     
       

Weighted average number of DIRECTV Class B common shares outstanding through June 16, 2010

    22  
       

21


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

        The following table sets forth comparative information regarding DIRECTV Group common stock outstanding:

 
 
Six Months
Ended
June 30,
2009
 
 
  (Shares in
Millions)

 

DIRECTV Group common shares outstanding at January 1

    1,024  

Decrease for common shares repurchased and retired

    (32 )

Increase for stock options exercised and restricted stock units vested and distributed

    4  
       

DIRECTV Group common shares outstanding at June 30

    996  
       

Weighted average number of DIRECTV Group common shares outstanding

    1,012  
       

        For the three and six month periods ended June 30, 2010, we allocated "Net income attributable to DIRECTV" in the Consolidated Statements of Operations to the DIRECTV Class A and DIRECTV Class B common stockholders based on the weighted average shares outstanding for each class through the close of the Malone Transaction on June 16, 2010. At the close of the transaction, we exchanged 21.8 million shares of DIRECTV Class B common stock, which represented all of the issued and outstanding DIRECTV Class B common stock, for 26.5 million shares of DIRECTV Class A common stock. We determined the number of shares of DIRECTV Class A common stock to be exchanged as follows: one share of DIRECTV Class A common stock for each share of DIRECTV Class B common stock held, plus an additional number of DIRECTV Class A shares with a fair value of $160 million based on the market price of the DIRECTV Class A common stock at the time of the agreement on April 6, 2010. We included the $160 million in income attributable to DIRECTV Class B common stockholders. After the close of the Malone Transaction we allocate all net income attributable to DIRECTV to the DIRECTV Class A stockholders. For the three and six months ended June 30, 2010, there were no dilutive securities outstanding for the DIRECTV Class B common stock. See Note 8 of the Notes to the Consolidated Financial Statements for a further discussion of the Malone Transaction.

22


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

        The reconciliation of the amounts used in the basic and diluted EPS computation is as follows:

 
 
Income
 
Shares
 
Per Share
Amounts
 
 
  (Dollars and Shares in
Millions, Except Per Share
Amounts)

 

Three Months Ended June 30, 2010:

                   

DIRECTV Class A Common Stock:

                   

Basic EPS

                   
 

Net income attributable to DIRECTV Class A common stockholders. 

  $ 372     883   $ 0.42  

Effect of Dilutive Securities

                   
 

Dilutive effect of stock options and restricted stock units

        6      
               

Diluted EPS

                   
 

Adjusted net income attributable to DIRECTV Class A common stockholders. 

  $ 372     889   $ 0.42  
               

DIRECTV Class B Common Stock:

                   

Basic and diluted EPS

                   
 

Net income attributable to DIRECTV Class B common stockholders, including $160 million exchange inducement value for the Malone Transaction

  $ 171     22   $ 7.84  
               

Three Months Ended June 30, 2009:

                   

DIRECTV Group Common Stock:

                   

Basic EPS

                   
 

Net income attributable to DIRECTV common stockholders

  $ 407     1,006   $ 0.40  

Effect of Dilutive Securities

                   
 

Dilutive effect of stock options and restricted stock units

        3      
               

Diluted EPS

                   
 

Adjusted net income attributable to DIRECTV common stockholders. 

  $ 407     1,009   $ 0.40  
               

23


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

 
 
Income
 
Shares
 
Per Share
Amounts
 
 
  (Dollars and Shares in
Millions, Except Per Share
Amounts)

 

Six Months Ended June 30, 2010:

                   

DIRECTV Class A Common Stock:

                   

Basic EPS

                   
 

Net income attributable to DIRECTV Class A common stockholders

  $ 917     896   $ 1.02  

Effect of Dilutive Securities

                   
 

Dilutive effect of stock options and restricted stock units

        7      
               

Diluted EPS

                   
 

Adjusted net income attributable to DIRECTV Class A common stockholders. 

  $ 917     903   $ 1.02  
               

DIRECTV Class B Common Stock:

                   

Basic and diluted EPS

                   
 

Net income attributable to DIRECTV Class B common stockholders, including $160 million exchange inducement value for the Malone Transaction

  $ 184     22   $ 8.44  
               

Six Months Ended June 30, 2009:

                   

DIRECTV Group Common Stock:

                   

Basic EPS

                   
 

Net income attributable to DIRECTV common stockholders

  $ 608     1,012   $ 0.60  

Effect of Dilutive Securities

                   
 

Dilutive effect of stock options and restricted stock units

        3      
               

Diluted EPS

                   
 

Adjusted net income attributable to DIRECTV common stockholders

  $ 608     1,015   $ 0.60  
               


Note 10: Segment Reporting

        Our three reporting segments, which are differentiated by their products and services as well as geographic location, are DIRECTV U.S. and DIRECTV Latin America, which acquire, promote, sell and distribute digital entertainment programming via satellite to residential and commercial subscribers, and the Sports Networks, Eliminations and Other segment which includes our three regional sports networks that provide programming devoted to local professional sports teams and college sporting events and locally produces its own programming. Sports Networks, Eliminations and Other also includes the corporate office, eliminations and other entities.

24


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

        Selected information for our operating segments is reported as follows:

 
 
DIRECTV
U.S.
 
DIRECTV
Latin
America
 
Sports
Networks,
Eliminations
and Other
 
Total
 
 
  (Dollars in Millions)
 

Three Months Ended:

                         

June 30, 2010

                         

External revenues

  $ 4,932   $ 857   $ 59   $ 5,848  

Intersegment revenues

    2         (2 )    
                   

Revenues

  $ 4,934   $ 857   $ 57   $ 5,848  
                   

Operating profit (loss)

  $ 899   $ 140   $ (29 ) $ 1,010  

Add: Depreciation and amortization expense

    495     125     5     625  
                   

Operating profit before depreciation and amortization(1)

  $ 1,394   $ 265   $ (24 ) $ 1,635  
                   

June 30, 2009

                         

External revenues

  $ 4,539   $ 680   $ (1 ) $ 5,218  

Intersegment revenues

                 
                   

Revenues

  $ 4,539   $ 680   $ (1 ) $ 5,218  
                   

Operating profit (loss)

  $ 652   $ 73   $ (23 ) $ 702  

Add: Depreciation and amortization expense

    593     87     (1 )   679  
                   

Operating profit (loss) before depreciation and amortization(1)

  $ 1,245   $ 160   $ (24 ) $ 1,381  
                   

25


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(continued)

(Unaudited)

 

 
 
DIRECTV
U.S.
 
DIRECTV
Latin
America
 
Sports
Networks,
Eliminations
and Other
 
Total
 
 
  (Dollars in Millions)
 

Six Months Ended:

                         

June 30, 2010

                         

External revenues

  $ 9,702   $ 1,636   $ 118   $ 11,456  

Intersegment revenues

    4         (4 )    
                   

Revenues

  $ 9,706   $ 1,636   $ 114   $ 11,456  
                   

Operating profit

  $ 1,707   $ 266   $ (7 ) $ 1,966  

Add: Depreciation and amortization expense

    993     243     8     1,244  
                   

Operating profit before depreciation and amortization(1)

  $ 2,700   $ 509   $ 1   $ 3,210  
                   

June 30, 2009

                         

External revenues

  $ 8,842   $ 1,278   $ (1 ) $ 10,119  

Intersegment revenues

                 
                   

Revenues

  $ 8,842   $ 1,278   $ (1 ) $ 10,119  
                   

Operating profit (loss)

  $ 1,049   $ 114   $ (37 ) $ 1,126  

Add: Depreciation and amortization expense

    1,182     165     (2 )   1,345  
                   

Operating profit (loss) before depreciation and amortization(1)

  $ 2,231   $ 279   $ (39 ) $ 2,471  
                   


(1)
Operating profit (loss) before depreciation and amortization, which is a financial measure that is not determined in accordance with GAAP can be calculated by adding amounts under the caption "Depreciation and amortization expense" to "Operating profit (loss)." This measure should be used in conjunction with GAAP financial measures and is not presented as an alternative measure of operating results, as determined in accordance with GAAP. Our management and Board of Directors use operating profit (loss) before depreciation and amortization to evaluate the operating performance of our company and our business segments and to allocate resources and capital to business segments. This metric is also used as a measure of performance for incentive compensation purposes and to measure income generated from operations that could be used to fund capital expenditures, service debt or pay taxes. Depreciation and amortization expense primarily represents an allocation to current expense of the cost of historical capital expenditures and for intangible assets resulting from prior business acquisitions. To compensate for the exclusion of depreciation and amortization expense from operating profit, our management and Board of Directors separately measure and budget for capital expenditures and business acquisitions.

We believe this measure is useful to investors, along with GAAP measures (such as revenues, operating profit and net income), to compare our operating performance to other communications, entertainment and media service providers. We believe that investors use current and projected operating profit (loss) before depreciation and amortization and similar measures to estimate our current or prospective enterprise value and make investment decisions. This metric provides investors with a means to compare operating results exclusive of depreciation and amortization. Our management believes this is useful given the significant variation in depreciation and amortization expense that can result from the timing of capital expenditures, the capitalization of intangible assets, potential variations in expected useful lives when compared to other companies and periodic changes to estimated useful lives.

26


Table of Contents


DIRECTV

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS—(concluded)

(Unaudited)

        The following represents a reconciliation of operating profit before depreciation and amortization to reported net income on the Consolidated Statements of Operations:

 
 
Three Months
Ended
June 30,
 
Six Months
Ended
June 30,
 
 
 
2010
 
2009
 
2010
 
2009
 
 
  (Dollars in Millions)
 

Operating profit before depreciation and amortization

  $ 1,635   $ 1,381   $ 3,210   $ 2,471  

Depreciation and amortization

    625     679     1,244     1,345  
                   

Operating profit

    1,010     702     1,966     1,126  

Interest income

    8     6     19     16  

Interest expense

    (134 )   (102 )   (249 )   (203 )

Liberty transaction and related gains

            67      

Other, net

    13     54     19     57  
                   

Income before income taxes

    897     660     1,822     996  

Income tax expense

    (343 )   (242 )   (693 )   (366 )
                   

Net income

    554     418     1,129     630  

Less: Net income attributable to noncontrolling interest

    (11 )   (11 )   (28 )   (22 )
                   

Net income attributable to DIRECTV

  $ 543   $ 407   $ 1,101   $ 608  
                   

*  *  *

27


Table of Contents


DIRECTV

ITEM 2.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

        The following management's discussion and analysis should be read in conjunction with our management's discussion and analysis of financial condition and results of operations included in our Annual Report on Form 10-K for the year ended December 31, 2009 filed with the SEC on February 26, 2010, our Quarterly Report on Form 10-Q for the quarter ended March 31, 2010 filed with the SEC on May 7, 2010 and all of our other filings, including Current Reports on Form 8-K, filed with the SEC after such date and through the date of this report.

        This Quarterly Report on Form 10-Q may contain certain statements that we believe are, or may be considered to be, "forward-looking statements" within the meaning of various provisions of the Securities Act of 1933 and of the Securities Exchange Act of 1934. These forward-looking statements generally can be identified by the use of statements that include phrases such as we "believe", "expect", "anticipate", "intend", "plan", "foresee", "project" or other similar references to future periods. Examples of forward-looking statements include, but are not limited to, statements we make regarding our outlook for 2010 financial results, liquidity and capital resources.

        Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. We caution you therefore against relying on any of these forward-looking statements. They are neither statements of historical fact nor guarantees or assurances of future performance. Important factors that could cause actual results to differ materially from those in the forward-looking statements include economic, business, competitive, national or global political, market and regulatory conditions and the following, each of which is described in more detail in our Annual Report on Form 10-K for the year ended December 31, 2009:

28


Table of Contents


DIRECTV

        Any forward looking statement made by us in the Quarterly Report on Form 10-Q speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may occur and it is not possible for us to predict them all. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future development or otherwise, except as required by law.

29


Table of Contents


DIRECTV

SUMMARY DATA

(Unaudited)

 
 
Three Months Ended
June 30,
 
Six Months Ended
June 30,
 
 
 
2010
 
2009
 
2010
 
2009
 
 
  (Dollars in Millions,
Except Per Share Amounts)

 

Consolidated Statements of Operations Data:

                         

Revenues

  $ 5,848   $ 5,218   $ 11,456   $ 10,119  

Total operating costs and expenses

    4,838     4,516     9,490     8,993  
                   

Operating profit

    1,010     702     1,966     1,126  

Interest income

    8     6     19     16  

Interest expense

    (134 )   (102 )   (249 )   (203 )

Liberty transaction and related gains

            67      

Other, net

    13     54     19     57  
                   

Income before income taxes

    897     660     1,822     996  

Income tax expense

    (343 )   (242 )   (693 )   (366 )
                   

Net income

    554     418     1,129     630  

Less: Net income attributable to noncontrolling interest

    (11 )   (11 )   (28 )   (22 )
                   

Net income attributable to DIRECTV. 

  $ 543   $ 407   $ 1,101   $ 608  
                   

Net income attributable to DIRECTV Class A common stockholders (DIRECTV Group common stockholders for the three and six month periods ended June 30, 2009)

  $ 372   $ 407   $ 917   $ 608  

Net income attributable to DIRECTV Class B common stockholders, including $160 million exchange inducement value for the Malone Transaction (Note 8)

    171         184      
                   

Net income attributable to DIRECTV

  $ 543   $ 407   $ 1,101   $ 608  
                   

Basic and diluted earnings attributable to DIRECTV Class A stockholders per common share (DIRECTV Group common shares for the three and six month periods ended June 30, 2009)

  $ 0.42   $ 0.40   $ 1.02   $ 0.60  

Basic and diluted earnings attributable to DIRECTV Class B stockholders per common share, including $160 million exchange inducement value for the Malone Transaction

    7.84         8.44      

Weighted average number of Class A common shares outstanding (in millions)

                         
 

Basic

    883         896      
 

Diluted

    889         903      

Weighted average number of Class B common shares outstanding, through June 16, 2010 (in millions)

                         
 

Basic

    22         22      
 

Diluted

    22         22      

Weighted average number of total common shares outstanding (in millions)

                         
 

Basic

    901     1,006     916     1,012  
 

Diluted

    907     1,009     923     1,015  

30


Table of Contents


DIRECTV

SUMMARY DATA—(continued)

(Unaudited)


 
 
June 30,
2010
 
December 31,
2009
 
 
  (Dollars in Millions)
 

Consolidated Balance Sheet Data:

             

Cash and cash equivalents

  $ 2,000   $ 2,605  

Total current assets

    4,317     5,055  

Total assets

    17,361     18,260  

Total current liabilities

    4,184     5,701  

Long-term debt

    8,436     6,500  

Redeemable noncontrolling interest

    650     400  

Total stockholders' equity

    1,483     2,911  


Reference should be made to the Notes to the Consolidated Financial Statements.

 
 
Three Months Ended
June 30,
 
Six Months Ended
June 30,
 
 
 
2010
 
2009
 
2010
 
2009
 
 
  (Dollars in Millions,
Except Per Share Amounts)

 

Other Data:

                         

Operating profit before depreciation and amortization(1)

                         

Operating profit

  $ 1,010   $ 702   $ 1,966   $ 1,126  

Add: Depreciation and amortization expense

    625     679     1,244     1,345  
                   

Operating profit before depreciation and amortization(1)

  $ 1,635   $ 1,381   $ 3,210   $ 2,471  
                   

Operating profit before depreciation and amortization margin(1)

    28.0 %   26.5 %   28.0 %   24.4 %

Cash flow information

                         

Net cash provided by operating activities

  $ 990   $ 1,044   $ 2,494   $ 2,040  

Net cash used in investing activities

    (621 )   (493 )   (1,117 )   (1,035 )

Net cash used in financing activities

    (1,857 )   (384 )   (1,982 )   (738 )

Free cash flow(2)

                         

Net cash provided by operating activities

  $ 990   $ 1,044   $ 2,494   $ 2,040  

Less: Cash paid for property and equipment

    (546 )   (480 )   (1,011 )   (1,002 )

Less: Cash paid for satellites

    (61 )   (14 )   (69 )   (31 )
                   

Free cash flow(2)

  $ 383   $ 550   $ 1,414   $ 1,007  
                   


(1)
Operating profit before depreciation and amortization, which is a financial measure that is not determined in accordance with GAAP can be calculated by adding amounts under the caption "Depreciation and amortization expense" to "Operating profit." This measure should be used in conjunction with GAAP financial measures and is not presented as an alternative measure of operating results, as determined in accordance with GAAP. Our management and our Board of Directors use operating profit before depreciation and amortization to evaluate the operating performance of our company and our business segments and to allocate resources and capital to business segments. This metric is also used as a measure of performance for incentive compensation purposes and to measure income generated from operations that could be used to fund capital expenditures, service debt or pay taxes. Depreciation and amortization expense

31


Table of Contents


DIRECTV

SUMMARY DATA—(continued)

(Unaudited)

(2)
Free cash flow, which is a financial measure that is not determined in accordance with GAAP, can be calculated by deducting amounts under the captions "Cash paid for property and equipment" and "Cash paid for satellites" from "Net cash provided by operating activities" from the Consolidated Statements of Cash Flows. This financial measure should be used in conjunction with other GAAP financial measures and is not presented as an alternative measure of cash flows from operating activities, as determined in accordance with GAAP. Our management and our Board of Directors use free cash flow to evaluate the cash generated by our current subscriber base, net of capital expenditures, for the purpose of allocating resources to activities such as adding new subscribers, retaining and upgrading existing subscribers, for additional capital expenditures, for share repurchase programs and other capital investments or transactions and as a measure of performance for incentive compensation purposes. We believe this measure is useful to investors, along with other GAAP measures (such as cash flows from operating and investing activities), to compare our operating performance to other communications, entertainment and media companies. We believe that investors also use current and projected free cash flow to determine the ability of revenues from our current and projected subscriber base to fund required and discretionary spending and to help determine our financial value.

32


Table of Contents


DIRECTV

SUMMARY DATA—(continued)

(Unaudited)


Selected Segment Data

 
 
DIRECTV
U.S.
 
DIRECTV
Latin America
 
Sports
Networks,
Eliminations
and Other
 
Total
 
 
  (Dollars in Millions)
 

Three Months Ended:

                         

June 30, 2010

                         

Revenues

  $ 4,934   $ 857   $ 57   $ 5,848  

% of total revenue

    84.4 %   14.7 %   0.9 %   100.0 %

Operating profit (loss)

  $ 899   $ 140   $ (29 ) $ 1,010  

Add: Depreciation and amortization expense

    495     125     5     625  
                   

Operating profit (loss) before depreciation and amortization

  $ 1,394   $ 265   $ (24 ) $ 1,635  
                   

Operating profit before depreciation and amortization margin

    28.3 %   30.9 %   N/A     28.0 %

Capital expenditures

  $ 376   $ 231   $   $ 607  

June 30, 2009

                         

Revenues

  $ 4,539   $ 680   $ (1 ) $ 5,218  

% of total revenue

    87.0 %   13.0 %       100.0 %

Operating profit (loss)

  $ 652   $ 73   $ (23 ) $ 702  

Add: Depreciation and amortization expense

    593     87     (1 )   679  
                   

Operating profit (loss) before depreciation and amortization

  $ 1,245   $ 160   $ (24 ) $ 1,381  
                   

Operating profit before depreciation and amortization margin

    27.4 %   23.5 %   N/A     26.5 %

Capital expenditures

  $ 350   $ 144   $   $ 494  

33


Table of Contents


DIRECTV

SUMMARY DATA—(concluded)

(Unaudited)

 
 
DIRECTV
U.S.
 
DIRECTV
Latin
America
 
Sports
Networks,
Eliminations
and Other
 
Total
 
 
  (Dollars in Millions)
 

Six Months Ended:

                         

June 30, 2010

                         

Revenues

  $ 9,706   $ 1,636   $ 114   $ 11,456  

% of total revenue

    84.7 %   14.3 %   1.0 %   100.0 %

Operating profit (loss)

  $ 1,707   $ 266   $ (7 ) $ 1,966  

Add: Depreciation and amortization expense

    993     243     8     1,244  
                   

Operating profit before depreciation and amortization

  $ 2,700   $ 509   $ 1   $ 3,210  
                   

Operating profit before depreciation and amortization margin

    27.8 %   31.1 %   0.9 %   28.0 %

Capital expenditures

  $ 689   $ 390   $ 1   $ 1,080  

June 30, 2009

                         

Revenues

  $ 8,842   $ 1,278   $ (1 ) $ 10,119  

% of total revenue

    87.4 %   12.6 %       100.0 %

Operating profit (loss)

  $ 1,049   $ 114   $ (37 ) $ 1,126  

Add: Depreciation and amortization expense

    1,182     165     (2 )   1,345  
                   

Operating profit (loss) before depreciation and amortization

  $ 2,231   $ 279   $ (39 ) $ 2,471  
                   

Operating profit before depreciation and amortization margin

    25.2 %   21.8 %   N/A     24.4 %

Capital expenditures

  $ 785   $ 247   $ 1   $ 1,033  

34


Table of Contents


DIRECTV

BUSINESS OVERVIEW

        DIRECTV, which we also refer to as the company, we or us, is a leading provider of digital television entertainment in the United States and Latin America. We operate two direct-to-home, or DTH, operating segments: DIRECTV U.S. and DIRECTV Latin America, which are differentiated by their geographic location and are engaged in acquiring, promoting, selling and/or distributing digital entertainment programming via satellite to residential and commercial subscribers. In addition, beginning November 19, 2009, we own and operate three regional sports networks and own a 65% interest in Game Show Network, LLC, or GSN, a basic television network dedicated to game-related programming and Internet interactive game playing. We account for our investment in GSN using the equity method of accounting.

SIGNIFICANT TRANSACTIONS

Malone Transaction

        As further discussed in Note 8 of the Notes to the Consolidated Financial Statements, in order to resolve the Puerto Rico Condition, on April 6, 2010, we entered into an agreement with Dr. John C. Malone which severed all attributable interests in satisfaction of the requirements of the FCC order. Under the terms of the agreement, the Malones exchanged 21.8 million shares of high-vote DIRECTV Class B common stock, which were all of the outstanding DIRECTV Class B shares, for 26.5 million shares of DIRECTV Class A common stock, resulting in the reduction of the Malone's voting interest in DIRECTV from approximately 24.3% to approximately 3%.

        We were required to account for the exchange of DIRECTV Class B common stock into DIRECTV Class A common stock pursuant to accounting standards for induced conversions, whereby the $160 million in incremental DIRECTV Class A common stock issued to the former DIRECTV Class B stockholders has been deducted from earnings attributable to DIRECTV Class A stockholders for purposes of calculating earnings per share in the Consolidated Statements of Operations. This adjustment had the effect of reducing diluted earnings per DIRECTV Class A common share by $0.18 for the three months and $0.17 for the six months ended June 30, 2010. See Note 8 of the Notes to the Consolidated Financial Statements in Item 1, Part I of this Quarterly Report for additional information.

35


Table of Contents


DIRECTV

Acquisition

        On November 19, 2009, The DIRECTV Group, Inc., or DIRECTV Group, and Liberty Media Corporation, or Liberty Media, obtained stockholder approval of and closed a series of related transactions which we refer to collectively as the Liberty Transaction. The Liberty Transaction included the split-off of certain of the assets of the Liberty Entertainment group into Liberty Entertainment, Inc., or LEI, which was then split-off from Liberty. Following the split-off, DIRECTV Group and LEI merged with subsidiaries of DIRECTV. As a result of the Liberty Transaction, DIRECTV Group, which is comprised of the DIRECTV U.S. and DIRECTV Latin America businesses, and LEI, which held Liberty's 57% interest in DIRECTV Group, a 100% interest in three regional sports networks, a 65% interest in Game Show Network, LLC, approximately $120 million in cash and cash equivalents and approximately $2.1 billion of indebtedness and a related series of equity collars, became wholly-owned subsidiaries of DIRECTV.

        The Liberty Transaction was accounted for using the acquisition method of accounting pursuant to accounting standards for business combinations. DIRECTV Group has been treated as the acquiring corporation in the Liberty Transaction for accounting and financial reporting purposes, and accordingly the historical financial statements of DIRECTV Group have become the historical financial statements of DIRECTV. The assets, liabilities and results of operations of LEI have been consolidated beginning on the acquisition date, November 19, 2009.

        For the six months ended June 30, 2010, amounts charged to "Liberty transaction and related gains" in the Consolidated Statements of Operations totaled $67 million, related to net gains recorded for the final settlement of the equity collars, which were a part of the assumed indebtedness.

        For additional information regarding the Liberty Transaction, refer to Note 2 of the Notes to the Consolidated Financial Statements.

Financing Transactions

        On March 11, 2010, DIRECTV U.S. issued $1,200 million in five year 3.550% senior notes due in 2015 at a 0.1% discount resulting in $1,999 million of proceeds, $1,300 million in 10 year 5.200% senior notes due in 2020 at a 0.2% discount resulting in $1,298 million of proceeds and $500 million in 30 year 6.350% senior notes at a 0.1% discount resulting in $499 million of proceeds in private placement transactions.

        On March 16, 2010, DIRECTV U.S. repaid the $985 million of remaining principal on Term Loan C of its senior secured credit facility. The repayment of Term Loan C resulted in a first quarter of 2010 pre-tax charge of $9 million, $6 million after tax, of which $6 million resulted from the write-off of unamortized discount and $3 million resulted from the write-off of deferred debt issuance and other transaction costs. The charge was recorded in "Other, net" in our Consolidated Statements of Operations.

        On September 22, 2009, DIRECTV U.S. issued $1 billion in five year 4.750% senior notes due in 2014 at a 0.3% discount resulting in $997 million of proceeds. DIRECTV U.S. also issued $1 billion in 10 year 5.875% senior notes due in 2019 at a 0.7% discount resulting in $993 million of proceeds.

36


Table of Contents


DIRECTV

        On September 22, 2009, DIRECTV U.S. purchased, pursuant to a tender offer, $583 million of its then outstanding $910 million 8.375% senior notes at a price of 103.125% plus accrued and unpaid interest, for a total of $603 million. On September 23, 2009, DIRECTV U.S. exercised its right to redeem the remaining $327 million of the 8.375% senior notes at a price of 102.792% plus accrued and unpaid interest. DIRECTV U.S. redeemed the remaining 8.375% senior notes on October 23, 2009 for a total of $339 million.

Venezuela Exchange Controls

        In January 2010, the Venezuelan government announced the creation of a dual exchange rate system, including an exchange rate of 4.3 bolivars fuerte per U.S. dollar for most of the activities of our Venezuelan operations compared to an exchange rate of 2.15 Venezuelan bolivars fuerte prior to the announcement. As a result of this devaluation, we recorded a $6 million charge to net income in the six months ended June 30, 2010 related to the adjustment of net bolivars fuerte denominated monetary assets to the new official exchange rate. We began reporting the operating results of our Venezuelan subsidiary in the first quarter of 2010 using the devalued rate of 4.3 bolivars fuerte per U.S. dollar.

        Companies operating in Venezuela are required to obtain Venezuelan government approval to exchange Venezuelan bolivars fuerte into U.S. dollars at the official rate of 4.3 Venezuelan bolivars fuerte per U.S. dollar. Additionally, until May 2010, a legal parallel exchange process existed, however the rates implied by transactions in the parallel market were significantly higher than the official rate (recently 6 to 7 bolivars fuerte per U.S. dollar). The official approval process has been delayed in recent periods and our Venezuelan subsidiary has relied on the parallel exchange process to settle U.S. dollar obligations and to repatriate accumulated cash balances prior to its close. As a result, we recorded a $9 million charge in the second quarter of 2010 and a $22 million charge for the six months ended June 30, 2010 and recorded a $48 million charge in the second quarter of 2009 and a $120 million charge for the six months ended June 30, 2009 in "General and administrative expenses" in the Consolidated Statements of Operations in connection with the exchange of accumulated Venezuelan cash balances to U.S. dollars using the parallel exchange process.

        See "Liquidity and Capital Resources" below for additional information.

KEY TERMINOLOGY

        The following key terminology is used in management's discussion and analysis of financial condition and results of operations:

        Revenues.    We earn revenues mostly from monthly fees we charge subscribers for subscriptions to basic and premium channel programming, HD programming and access fees, pay-per-view programming, and seasonal and live sporting events. We also earn revenues from monthly fees that we charge subscribers with multiple non-leased set-top receivers (which we refer to as mirroring fees), monthly fees we charge subscribers for leased set-top receivers, monthly fees we charge subscribers for digital video recorder, or DVR, service, hardware revenues from subscribers who lease or purchase set-top receivers from us, our published programming guide, warranty service fees and advertising services. Revenues are reported net of customer credits and discounted promotions.

        Broadcast programming and other.    These costs primarily include license fees for subscription service programming, pay-per-view programming, live sports and other events. Other costs include expenses associated with the publication and distribution of our programming guide, continuing service fees paid to third parties for active subscribers, warranty service costs and production costs for on-air advertisements we sell to third parties.

37


Table of Contents


DIRECTV

        Subscriber service expenses.    Subscriber service expenses include the costs of customer call centers, billing, remittance processing and certain home services expenses, such as in-home repair costs.

        Broadcast operations expenses.    These expenses include broadcast center operating costs, signal transmission expenses (including costs of collecting signals for our local channel offerings), and costs of monitoring, maintaining and insuring our satellites. Also included are engineering expenses associated with deterring theft of our signal.

        Subscriber acquisition costs.    These costs include the cost of set-top receivers and other equipment, commissions we pay to national retailers, independent satellite television retailers, dealers, regional Bell operating companies, and the cost of installation, advertising, marketing and customer call center expenses associated with the acquisition of new subscribers. Set-top receivers leased to new subscribers are capitalized in "Property and equipment, net" in the Consolidated Balance Sheets and depreciated over their estimated useful lives. The amount of set-top receivers capitalized each period for subscriber acquisitions is included in "Cash paid for property and equipment" in the Consolidated Statements of Cash Flows.

        Upgrade and retention costs.    The majority of upgrade and retention costs are associated with upgrade efforts for existing subscribers that we believe will result in higher average monthly revenue per subscriber, or ARPU, and lower churn. Our upgrade efforts include subscriber equipment upgrade programs for DVR, HD and HD DVR receivers and local channels, our multiple set-top receiver offer and similar initiatives. Retention costs also include the costs of installing and providing hardware under our movers program for subscribers relocating to a new residence. Set-top receivers leased to existing subscribers under upgrade and retention programs are capitalized in "Property and equipment, net" in the Consolidated Balance Sheets and depreciated over their estimated useful lives. The amount of set-top receivers capitalized each period for upgrade and retention programs is included in "Cash paid for property and equipment" in the Consolidated Statements of Cash Flows.

        General and administrative expenses.    General and administrative expenses include departmental costs for legal, administrative services, finance, marketing and information technology. These costs also include expenses for bad debt and other operating expenses, such as legal settlements, and gains or losses from the sale or disposal of fixed assets.

        Average monthly revenue per subscriber.    We calculate ARPU by dividing average monthly revenues for the period (total revenues during the period divided by the number of months in the period) by average subscribers for the period. We calculate average subscribers for the period by adding the number of subscribers as of the beginning of the period and for each quarter end in the current year or period and dividing by the sum of the number of quarters in the period plus one.

        Average monthly subscriber churn.    Average monthly subscriber churn represents the number of subscribers whose service is disconnected, expressed as a percentage of the average total number of subscribers. We calculate average monthly subscriber churn by dividing the average monthly number of disconnected subscribers for the period (total subscribers disconnected, net of reconnects, during the period divided by the number of months in the period) by average subscribers for the period.

        Subscriber count.    The total number of subscribers represents the total number of subscribers actively subscribing to our service, including seasonal subscribers, subscribers who are in the process of relocating and commercial equivalent viewing units.

        SAC.    We calculate SAC, which represents total subscriber acquisition costs stated on a per subscriber basis, by dividing total subscriber acquisition costs for the period by the number of gross new subscribers acquired during the period. We calculate total subscriber acquisition costs for the period by

38


Table of Contents


DIRECTV


adding together "Subscriber acquisition costs" expensed during the period and the amount of cash paid for equipment leased to new subscribers during the period.

EXECUTIVE OUTLOOK UPDATE

        During the first half of 2010, DIRECTV Latin America experienced better than expected exchange rates, higher than anticipated subscriber growth, improved penetration of advanced products and favorable programming rates. Due to these factors, we now expect net new subscriber additions to be approximately one million for 2010, revenue growth for 2010 to exceed 15% and operating profit before depreciation and amortization growth of over 40% to approximately $1 billion. These anticipated financial results could be adversely affected by changes in foreign currency exchange rates in Latin America or further adverse changes in Venezuela.

        We previously reported in our Annual Report on Form 10-K for the year ended December 31, 2009 that we expected revenue growth of roughly half of the 20.8% growth experienced in 2009, net subscriber additions to be similar to the 692,000 reported for 2009 and operating profit before depreciation and amortization growth of more than 20%.

RESULTS OF OPERATIONS

Three Months Ended June 30, 2010 Compared to Three Months Ended June 30, 2009

Consolidated Results of Operations

        We discuss changes for each of our segments in more detail below.

        Revenues.    The following table presents our revenues by segment:

 
 
Three Months
Ended
June 30,
 
Change
 
Revenues By Segment:
 
2010
 
2009
 
$
 
%
 
 
  (Dollars in Millions)
   
 

DIRECTV U.S. 

  $ 4,934   $ 4,539   $ 395     8.7 %

DIRECTV Latin America

    857     680     177     26.0 %

Sports Networks, Eliminations and Other

    57     (1 )   58     NM *
                     
 

Total revenues

  $ 5,848   $ 5,218   $ 630     12.1 %
                     


*
Percentage not meaningful.

        The increase in our total revenues was primarily due to subscriber and ARPU growth at DIRECTV U.S. and DIRECTV Latin America as well as the revenue generated by DIRECTV Sports Networks, which we acquired in November 2009.

39


Table of Contents


DIRECTV

        Operating profit before depreciation and amortization.    The following table presents our operating profit (loss) before depreciation and amortization by segment:

 
 
Three Months
Ended
June 30,
 
Change
 
Operating profit (loss) before depreciation and amortization:
 
2010
 
2009
 
$
 
%
 
 
  (Dollars in Millions)
   
 

DIRECTV U.S. 

  $ 1,394   $ 1,245   $ 149     12.0 %

DIRECTV Latin America

    265     160     105     65.6 %

Sports Networks, Eliminations and Other

    (24 )   (24 )       NM  
                     

Total operating profit before depreciation and amortization

  $ 1,635   $ 1,381   $ 254     18.4 %
                     

        The increase in total operating profit before depreciation and amortization was primarily due to higher gross profit from the increase in revenues, coupled with lower general and administrative expenses at DIRECTV Latin America, primarily due to lower currency-related transaction charges in Venezuela, partially offset by higher general and administrative expenses at DIRECTV U.S.

        Operating profit.    The following table presents our operating profit (loss) by segment:

 
 
Three Months
Ended
June 30,
 
Change
 
Operating profit (loss):
 
2010
 
2009
 
$
 
%
 
 
  (Dollars in Millions)
   
 

DIRECTV U.S. 

  $ 899   $ 652   $ 247     37.9 %

DIRECTV Latin America

    140     73     67     91.8 %

Sports Networks, Eliminations and Other

    (29 )   (23 )   (6 )   NM  
                     

Total operating profit

  $ 1,010   $ 702   $ 308     43.9 %
                     

        The increase in our operating profit was primarily due to the changes in operating profit before depreciation and amortization discussed above and lower depreciation and amortization expense at DIRECTV U.S. due to the end of the amortization of a subscriber related intangible asset and declining subscriber equipment capitalization, partially offset by increased depreciation at DIRECTV Latin America due to increased subscriber equipment capitalization.

        Interest income.    The increase in interest income to $8 million in the second quarter of 2010 from $6 million in the second quarter of 2009 was due to higher average cash balances, partially offset by lower interest rates.

        Interest expense.    The increase in interest expense to $134 million in the second quarter of 2010 from $102 million in the second quarter of 2009 was due to an increase in the average debt balance, partially offset by a decrease in weighted average interest rates.

40


Table of Contents


DIRECTV

        Other, net.    The significant components of "Other, net" were as follows:

 
 
Three Months
Ended
June 30,
 
Change
 
Other, net:
 
2010
 
2009
 
$
 
 
  (Dollars in Millions)
 

Equity in earnings of unconsolidated subsidiaries. 

  $ 17   $ 15   $ 2  

Net foreign currency transaction (loss) gain

    (3 )   38     (41 )

Other

    (1 )   1     (2 )
               

Total

  $ 13   $ 54   $ (41 )
               

        The decrease in Other, net was primarily due to a $3 million net foreign currency transaction loss recorded in the second quarter of 2010 compared to a net foreign currency transaction gain of $38 million recorded in the second quarter of 2009 related to net U.S. dollar denominated liabilities held by Sky Brazil.

        Income Tax Expense.    We recognized income tax expense of $343 million for the second quarter of 2010 compared to income tax expense of $242 million for the second quarter of 2009. The increase in income tax expense is primarily attributable to the increase in income before income taxes.

41


Table of Contents


DIRECTV

DIRECTV U.S. Segment

        The following table provides operating results and a summary of key subscriber data for the DIRECTV U.S. segment:

 
 
Three Months
Ended and As of
June 30,
 
Change
 
 
 
2010
 
2009
 
$
 
%
 
 
  (Dollars in Millions, Except
Per Subscriber Amounts)

   
 

Revenues

  $ 4,934   $ 4,539   $ 395     8.7 %

Operating costs and expenses

                         
 

Costs of revenues, exclusive of depreciation and amortization expense

                         
   

Broadcast programming and other

    2,019     1,862     157     8.4 %
   

Subscriber service expenses

    325     307     18     5.9 %
   

Broadcast operations expenses

    66     67     (1 )   (1.5 )%
 

Selling, general and administrative expenses, exclusive of depreciation and amortization expense

                         
   

Subscriber acquisition costs

    610     597     13     2.2 %
   

Upgrade and retention costs

    259     245     14     5.7 %
   

General and administrative expenses

    261     216     45     20.8 %
   

Depreciation and amortization expense

    495     593     (98 )   (16.5 )%
                     

Total operating costs and expenses

    4,035     3,887     148     3.8 %
                     

Operating profit

  $ 899   $ 652   $ 247     37.9 %
                     

Other Data:

                         

Operating profit before depreciation and amortization

  $ 1,394   $ 1,245   $ 149     12.0 %

Total number of subscribers (000's)

    18,760     18,305     455     2.5 %

ARPU

  $ 87.90   $ 83.16   $ 4.74     5.7 %

Average monthly subscriber churn %

    1.51 %   1.51 %       0.0 %

Gross subscriber additions (000's)

    946     1,048     (102 )   (9.7 )%

Subscriber disconnections (000's)

    846     824     22     2.7 %

Net subscriber additions (000's)

    100     224     (124 )   (55.4 )%

Average subscriber acquisition costs—per subscriber (SAC)

  $ 783   $ 694   $ 89     12.8 %

        Subscribers.    In the second quarter of 2010, gross subscriber additions decreased compared to the second quarter of 2009 primarily due to lower additions from our regional telephone company partners and a more challenging competitive environment. Additionally, in the second quarter of 2009 gross subscriber additions benefited from the transition to digital broadcast. Net subscriber additions decreased as the lower gross additions were coupled with a higher number of disconnections associated with the larger subscriber base.

        Revenues.    DIRECTV U.S.' revenues increased as a result of the larger subscriber base and higher ARPU. The increase in ARPU resulted primarily from price increases on programming packages, higher HD and DVR service fees as well as higher premium, pay-per-view and advertising sales partially offset by more competitive promotions for both new and existing customers.

        Operating profit before depreciation and amortization.    The improvement of operating profit before depreciation and amortization was primarily due to the gross profit generated from the higher

42


Table of Contents


DIRECTV


revenues, partially offset by higher general and administrative costs, primarily due to increased legal and bad debt costs and lower compensation costs in the second quarter of 2009 as a result of the resignation of our former Chief Executive Officer.

        Broadcast programming and other costs increased due to annual program supplier rate increases and the larger number of subscribers. Subscriber service expenses increased in the second quarter of 2010 compared to the second quarter of 2009 primarily due to the higher number of subscribers.

        Subscriber acquisition costs increased primarily due to increased installation costs from an increase in subscriber demand for advanced products over the second quarter of 2009. SAC per subscriber, which includes the cost of capitalized set-top receivers, increased primarily due to increased subscriber demand for advanced products over the second quarter of 2009, coupled with increased dealer commissions and advertising costs. Under our lease program we capitalized $131 million of set-top receivers in the second quarter of 2010 and $130 million in the second quarter of 2009.

        Upgrade and retention costs increased in the second quarter of 2010 due to increased marketing costs. Under our lease program we capitalized $71 million of set-top receivers in the second quarter of 2010 and $90 million the second quarter of 2009 for subscriber upgrades.

        Operating profit.    The increase in operating profit was primarily due to higher operating profit before depreciation and amortization, coupled with lower depreciation and amortization expense due to the completion of the amortization of a subscriber related intangible asset and decreased subscriber equipment capitalization.

DIRECTV Latin America Segment

        The following table provides operating results and a summary of key subscriber data for the DIRECTV Latin America segment:

 
 
Three Months
Ended and As of
June 30,
 
Change
 
 
 
2010
 
2009
 
$
 
%
 
 
  (Dollars in Millions, Except
Per Subscriber Amounts)

   
 

Revenues

  $ 857   $ 680   $ 177     26.0 %

Operating profit before depreciation and amortization

    265     160     105     65.6 %

Operating Profit

    140     73     67     91.8 %

Other Data:

                         

ARPU

  $ 56.98   $ 55.28   $ 1.70     3.1 %

Average monthly subscriber churn %

    1.63 %   1.91 %       (14.7 )%

Total number of subscribers (000's)(1)

    5,224     4,162     1,062     25.5 %

Gross subscriber additions (000's)

    660     362     298     82.3 %

Net subscriber additions (000's)

    415     128     287     224.2 %


(1)
DIRECTV Latin America subscriber data exclude subscribers of the Sky Mexico platform. Net subscriber additions as well as churn exclude the effect of the migration of approximately 6,000 subscribers from a local pay television service provider to Sky Brazil in the second quarter of 2009.

        The increase in net subscriber additions was due to growth in Brazil, Argentina and Colombia. Gross additions increased and average monthly subscriber churn decreased in the quarter primarily due to the effect of the FIFA World Cup soccer tournament.

43


Table of Contents


DIRECTV

        DIRECTV Latin America's revenues increased as a result of the larger subscriber base and higher ARPU. ARPU increased primarily due to price increases and higher fees for HD and DVR services coupled with net favorable exchange rates in the region, mainly in Brazil, partially offset by the devaluation in Venezuela.

        The higher operating profit before depreciation and amortization was primarily from the increased gross profit generated from the higher revenues, coupled with lower general and administrative expenses due to lower charges related to the exchange of Venezuela currency in the second quarter of 2010. This was partially offset by an increase in subscriber acquisition costs due to a higher number of gross subscriber additions and higher sales of advanced products.

        The increase in operating profit was primarily due to higher operating profit before depreciation and amortization, partially offset by higher depreciation and amortization expense resulting from an increase in basic and advanced product receivers capitalized related to the higher gross subscriber additions attained over the last year.

Sports Networks, Eliminations and Other

        Revenues, operating profit before depreciation and amortization and operating profit from Sports Networks, Eliminations and Other increased in the second quarter of 2010 from the second quarter of 2009 due to the completion of the Liberty Transaction in the fourth quarter of 2009 when we acquired three regional sports networks. Sports Networks, Eliminations and Other primarily consisted of corporate operating costs until November 19, 2009 when we completed the Liberty Transaction.

Six Months Ended June 30, 2010 Compared to Six Months Ended June 30, 2009

Consolidated Results of Operations

        We discuss changes for each of our segments in more detail below.

        Revenues.    The following table presents our revenues by segment:

 
 
Six Months Ended
June 30,
 
Change
 
Revenues By Segment:
 
2010
 
2009
 
$
 
%
 
 
  (Dollars in Millions)
   
 

DIRECTV U.S. 

  $ 9,706   $ 8,842   $ 864     9.8 %

DIRECTV Latin America

    1,636     1,278     358     28.0 %

Sports Networks, Eliminations and Other

    114     (1 )   115     NM  
                     
 

Total revenues

  $ 11,456   $ 10,119   $ 1,337     13.2 %
                     

        The increase in our total revenues was primarily due to subscriber and ARPU growth at DIRECTV U.S. and DIRECTV Latin America as well as the revenue generated by DIRECTV Sports Networks, which we acquired in November 2009.

44


Table of Contents


DIRECTV

        Operating profit before depreciation and amortization.    The following table presents our operating profit (loss) before depreciation and amortization by segment:

 
 
Six Months Ended
June 30,
 
Change
 
Operating profit (loss) before depreciation and amortization:
 
2010
 
2009
 
$
 
%
 
 
  (Dollars in Millions)
   
 

DIRECTV U.S. 

  $ 2,700   $ 2,231   $ 469     21.0 %

DIRECTV Latin America

    509     279     230     82.4 %

Sports Networks, Eliminations and Other

    1     (39 )   40     NM  
                     

Total operating profit before depreciation and amortization

  $ 3,210   $ 2,471   $ 739     29.9 %
                     

        The increase in total operating profit before depreciation and amortization was primarily due to higher gross profit from the increase in revenues, coupled with lower general and administrative expenses at DIRECTV Latin America, primarily due to lower currency-related transaction charges in Venezuela.

        Operating profit.    The following table presents our operating profit (loss) by segment:

 
 
Six Months Ended
June 30,
 
Change
 
Operating profit (loss):
 
2010
 
2009
 
$
 
%
 
 
  (Dollars in Millions)
   
 

DIRECTV U.S. 

  $ 1,707   $ 1,049   $ 658     62.7 %

DIRECTV Latin America

    266     114     152     133.3 %

Sports Networks, Eliminations and Other

    (7 )   (37 )   30     NM  
                     

Total operating profit

  $ 1,966   $ 1,126   $ 840     74.6 %
                     

        The increase in our operating profit was primarily due to the changes in operating profit before depreciation and amortization discussed above and lower depreciation and amortization expense at DIRECTV U.S. due to the end of the amortization of a subscriber related intangible asset and declining subscriber equipment capitalization, partially offset by increased depreciation at DIRECTV Latin America due to increased subscriber equipment capitalization.

        Interest income.    The increase in interest income to $19 million in the first half of 2010 from $16 million in the first half of 2009 was due to higher average cash balances, partially offset by lower interest rates.

        Interest expense.    The increase in interest expense to $249 million in the first half of 2010 from $203 million in the first half of 2009 was due to an increase in the average debt balance, partially offset by a decrease in weighted average interest rates.

        Liberty transaction and related gains.    In 2010, we recorded a $67 million net gain from the settlement of the equity collars and debt assumed as part of the Liberty Transaction.

45


Table of Contents


DIRECTV

        Other, net.    The significant components of "Other, net" were as follows:

 
 
Six Months Ended
June 30,
 
Change
 
Other, net:
 
2010
 
2009
 
$
 
 
  (Dollars in Millions)
 

Equity in earnings of unconsolidated subsidiaries. 

  $ 38   $ 18   $ 20  

Gain on sale of investment

    3         3  

Fair-value adjustment loss on non-employee options

    (3 )       (3 )

Loss on early extinguishment of debt

    (9 )       (9 )

Net foreign currency transaction (loss) gain

    (11 )   38     (49 )

Other

    1     1      
               

Total

  $ 19   $ 57   $ (38 )
               

        The decrease in other, net was primarily due to an $11 million net foreign currency transaction loss recorded in the first half of 2010 compared to a net foreign currency transaction gain of $38 million recorded in the first half of 2009 related to net U.S. dollar denominated liabilities held by Sky Brazil.

        Income Tax Expense.    We recognized income tax expense of $693 million for the first half of 2010 compared to income tax expense of $366 million for the first half of 2009. The increase in income tax expense is primarily attributable to the increase in income before income taxes.

46


Table of Contents


DIRECTV

DIRECTV U.S. Segment

        The following table provides operating results and a summary of key subscriber data for the DIRECTV U.S. segment:

 
 
Six Months Ended
and As of June 30,
 
Change
 
 
 
2010
 
2009
 
$
 
%
 
 
  (Dollars in Millions, Except
Per Subscriber Amounts)

   
 

Revenues

  $ 9,706   $ 8,842   $ 864     9.8 %

Operating costs and expenses

                         
 

Costs of revenues, exclusive of depreciation and amortization expense

                         
   

Broadcast programming and other

    4,033     3,670     363     9.9 %
   

Subscriber service expenses

    648     608     40     6.6 %
   

Broadcast operations expenses

    135     136     (1 )   (0.7 )%
 

Selling, general and administrative expenses, exclusive of depreciation and amortization expense

                         
   

Subscriber acquisition costs

    1,205     1,250     (45 )   (3.6 )%
   

Upgrade and retention costs

    509     519     (10 )   (1.9 )%
   

General and administrative expenses

    476     428     48     11.2 %
   

Depreciation and amortization expense

    993     1,182     (189 )   (16.0 )%
                     

Total operating costs and expenses

    7,999     7,793     206     2.6 %
                     

Operating profit

  $ 1,707   $ 1,049   $ 658     62.7 %
                     

Other Data:

                         

Operating profit before depreciation and amortization

  $ 2,700   $ 2,231   $ 469     21.0 %

Total number of subscribers (000's)(1)

    18,760     18,305     455     2.5 %

ARPU

  $ 86.69   $ 81.86   $ 4.83     5.9 %

Average monthly subscriber churn %

    1.49 %   1.42 %       4.9 %

Gross subscriber additions (000's)

    1,871     2,223     (352 )   (15.8 )%

Subscriber disconnections (000's)

    1,671     1,539     132     8.6 %

Net subscriber additions (000's)

    200     684     (484 )   (70.8 )%

Average subscriber acquisition costs—per subscriber (SAC)

  $ 776   $ 701   $ 75     10.7 %

        Subscribers.    In the first half of 2010, gross subscriber additions decreased compared to the first half of 2009 primarily due to the impact of the transition to digital broadcast in the first half of 2009, lower additions from our regional telephone company partners and a more challenging competitive environment. Net subscriber additions decreased as the lower gross additions were coupled with a higher number of disconnections due to a higher average monthly subscriber churn rate on the larger subscriber base. The increase in churn was principally due to stricter upgrade and retention policies for existing customers as well as more aggressive competitor promotions.

        Revenues.    DIRECTV U.S.' revenues increased as a result of the larger subscriber base and higher ARPU. The increase in ARPU resulted primarily from price increases on programming packages, higher HD and DVR service fees and increased sports programming revenue due to one week of NFL SUNDAY TICKET™ revenue in 2010, partially offset by more competitive promotions for both new and existing customers.

47


Table of Contents


DIRECTV

        Operating profit before depreciation and amortization.    The improvement of operating profit before depreciation and amortization was primarily due to the gross profit generated from the higher revenues, as well as lower subscriber acquisition and upgrade and retention costs, partially offset by higher general and administrative expenses primarily from increased bad debt expense and increased labor and benefit costs.

        Broadcast programming and other costs increased due to annual program supplier rate increases, the larger number of subscribers and increased NFL programming costs due to one week of programming in 2010. Subscriber service expenses increased in the first half of 2010 compared to the first half of 2009 primarily due to the higher number of subscribers.

        Subscriber acquisition costs decreased primarily due to the lower gross additions. SAC per subscriber, which includes the cost of capitalized set-top receivers, increased primarily due to increased subscriber demand for advanced products over the first half of 2009, coupled with increased dealer commissions and increased marketing costs per subscriber added. Under our lease program we capitalized $246 million of set-top receivers in the first half of 2010 and $309 million of set-top receivers in the first half 2009.

        Upgrade and retention costs decreased in the first half of 2010 due to a lower volume of advanced equipment upgrades partially offset by increased marketing expense. Under our lease program we capitalized $152 million of set-top receivers in the first half of 2010 and $226 million the first half of 2009 for subscriber upgrades.

        Operating profit.    The increase in operating profit was primarily due to higher operating profit before depreciation and amortization, coupled with lower depreciation and amortization expense due to the completion of the amortization of a subscriber related intangible asset and decreased subscriber equipment capitalization.

DIRECTV Latin America Segment

        The following table provides operating results and a summary of key subscriber data for the DIRECTV Latin America segment:

 
 
Six Months Ended
and As of June 30,
 
Change
 
 
 
2010
 
2009
 
$
 
%
 
 
  (Dollars in Millions, Except
Per Subscriber Amounts)

   
 

Revenues

  $ 1,636   $ 1,278   $ 358     28.0 %

Operating profit before depreciation and amortization

    509     279     230     82.4 %

Operating Profit

    266     114     152     133.3 %

Other Data:

                         

ARPU

  $ 55.95   $ 52.91   $ 3.04     5.7 %

Average monthly subscriber churn %

    1.77 %   1.88 %       (5.9 )%

Total number of subscribers (000's)(1)

    5,224     4,162     1,062     25.5 %

Gross subscriber additions (000's)

    1,153     730     423     57.9 %

Net subscriber additions (000's)

    636     276     360     130.4 %


(1)
DIRECTV Latin America subscriber data exclude subscribers of the Sky Mexico platform. Net subscriber additions as well as churn exclude the effect of the migration of approximately 3,000 subscribers to Sky Mexico and the migration of approximately 6,000 subscribers from a local pay television service provider to Sky Brazil in the first half of 2009.

48


Table of Contents


DIRECTV

        The increase in net subscriber additions was due to growth in Brazil, Argentina and Colombia. Gross additions increased in the first half of 2010 principally due to strong demand for HD, DVR and prepaid services as well as the effect of the FIFA World Cup soccer tournament. Average monthly subscriber churn decreased in the first half of 2010 primarily due to lower pre-paid and post-paid churn across the region from the effect of the FIFA World Cup soccer tournament, higher HD and DVR penetration and a strong macro economic environment.

        DIRECTV Latin America's revenues increased as a result of the larger subscriber base and higher ARPU. ARPU increased primarily due to price increases and higher fees for HD and DVR services coupled with net favorable exchange rates in the region, mainly in Brazil, partially offset by the devaluation in Venezuela.

        The higher operating profit before depreciation and amortization was primarily from the increased gross profit generated from the higher revenues, coupled with lower general and administrative expenses due to a $22 million charge related to the exchange of Venezuela currency in the first half of 2010, compared to $120 million charge in the first half of 2009. This was partially offset by an increase in subscriber acquisition costs due to a higher number of gross subscriber additions and higher sales of advanced products.

        The increase in operating profit was primarily due to higher operating profit before depreciation and amortization, partially offset by higher depreciation and amortization expense resulting from an increase in basic and advanced product receivers capitalized related to the higher gross subscriber additions attained over the last year.

Sports Networks, Eliminations and Other

        Revenues, operating profit before depreciation and amortization and operating profit from Sports Networks, Eliminations and Other increased in the first half of 2010 from the first half of 2009 due to the completion of the Liberty Transaction in the fourth quarter of 2009 when we acquired our three regional sports networks. Sports Networks, Eliminations and Other primarily consisted of corporate operating costs until November 19, 2009 when we completed the Liberty Transaction.

LIQUIDITY AND CAPITAL RESOURCES

        At June 30, 2010, our cash and cash equivalents totaled $2.0 billion compared with $2.6 billion at December 31, 2009. The $605 million decrease resulted primarily from $1.5 billion of cash used to repay the collar loan, $1.1 billion of cash used to repay long-term debt, $1.1 billion of cash paid for the acquisition of satellites, property and equipment and $2.2 billion in cash used for the repurchase of shares, partially offset by $2.5 billion of cash provided by operating activities and approximately $3.0 billion of cash proceeds from the issuance of senior notes.

        As a measure of liquidity, the current ratio (ratio of current assets to current liabilities) was 1.03 at June 30, 2010 and 0.89 December 31, 2009. The increase in our current ratio during the six months ended June 30, 2010 was primarily due to the repayment of the collar loan and long-term debt discussed above.

        As of June 30, 2010, DIRECTV U.S. had the ability to borrow up to $500 million under its existing credit facility, which is available until April 2011. DIRECTV U.S. is subject to restrictive covenants under its credit facility. These covenants limit the ability of DIRECTV U.S. and its respective subsidiaries to, among other things; make restricted payments, including dividends, loans or advances to us.

49


Table of Contents


DIRECTV

        During 2010 and 2009 our Board of Directors approved multiple authorizations for the repurchase of our common stock, the most recent of which was in August 2010, authorizing share repurchases of $2.0 billion. In addition, as of June 30, 2010, we had approximately $1,215 million remaining under a prior authorization. During the six months ended June 30, 2010, we repurchased and retired 63 million shares for $2,285 million, at an average price of $36.22. The authorizations allow us to repurchase our common stock from time to time through open market purchases and negotiated transactions, or otherwise. The timing, nature and amount of such transactions will depend on a variety of factors, including market conditions, and the program may be suspended, discontinued or accelerated at any time. The sources of funds for the purchases under the remaining authorizations are our existing cash on hand, cash from operations and potential additional borrowings.

        We expect to fund our cash requirements and our existing business plan using our available cash balances and cash provided by operations. Additional borrowings, which may include borrowings under the $500 million DIRECTV U.S. revolving credit facility, may be required to fund strategic investment opportunities should they arise.

Borrowings

        At June 30, 2010, we had $8,709 million in total outstanding borrowings, bearing a weighted average interest rate of 5.1%. Our outstanding borrowings primarily consist of notes payable and amounts borrowed under a senior secured credit facility as more fully described in Note 5 of the Notes to the Consolidated Financial Statements in Item 1, Part I of this Quarterly Report and in Note 9 to the Notes to the Consolidated Financial Statements in Item 8, Part II of our 2009 Form 10-K.

        Our notes payable and senior secured credit facility mature as follows: $181 million in the remainder of 2010, $98 million in 2011, $10 million in 2012, $931 million in 2013, $1,000 million in 2014 and $6,500 million thereafter. These amounts do not reflect potential prepayments that may be required under our senior secured credit facility, which could result from a computation that we are required to make at each year end under the credit agreement. We were not required to make a prepayment for the year ended December 31, 2009.

        Covenants and Restrictions.    The senior secured credit facility requires DIRECTV U.S. to comply with certain financial covenants. The senior secured credit facility includes covenants that restrict DIRECTV U.S.' ability to, among other things, (i) incur additional indebtedness, (ii) incur liens, (iii) pay dividends or make certain other restricted payments, investments or acquisitions, (iv) enter into certain transactions with affiliates, (v) merge or consolidate with another entity, (vi) sell, assign, lease or otherwise dispose of all or substantially all of its assets, and (vii) make voluntary prepayments of certain debt, in each case subject to exceptions as provided in the credit agreement. Additionally, the senior notes restrict DIRECTV U.S.' ability to, among other things, incur liens, merge or consolidate with another entity or sell, assign, lease or otherwise dispose of all or substantially all of its assets. Should DIRECTV U.S. fail to comply with these covenants, all or a portion of its borrowings under the senior notes and senior secured credit facility could become immediately payable and its revolving credit facility could be terminated. At June 30, 2010, DIRECTV U.S. was in compliance with all such covenants.

        Debt ratings by the various rating agencies reflect each agency's opinion of the ability of issuers to repay debt obligations as they come due and the expected estimated loss given a default. In general, lower ratings result in higher borrowing costs. Please refer to our 2009 Form 10-K for discussion of Moody's Investors Service, Fitch Ratings and Standard & Poor's Rating Services ratings range.

50


Table of Contents


DIRECTV

        Currently, DIRECTV has the following security rating:

 
 
Corporate
 
Outlook

Standard & Poor's

  BBB-   Stable

        Currently, DIRECTV U.S. has the following security ratings:

 
 
Senior
Secured
 
Senior
Unsecured
 
Corporate
 
Outlook

Standard & Poor's

  BBB-   BBB-   BBB-   Stable

Moody's

  Baa1   Baa2   Baa2   Stable

Fitch

  BBB   BBB-   BBB-   Stable

Contingencies

        As discussed in Note 6 of the Notes to the Consolidated Financial Statements in Part 1, Item 1 of this Quarterly Report, Globo has the right to exchange Sky Brazil shares for cash or our common stock. As discussed in Note 6, Globo has exercised the right to sell us a 19% interest in Sky Brazil and we have the option to elect to pay the consideration in cash, shares of our common stock, or a combination of both.

        Venezuela Exchange Controls.    In January 2010, the Venezuelan government announced the creation of a dual exchange rate system, including an exchange rate of 4.3 bolivars fuerte per U.S. dollar for most of the activities of our Venezuelan operations. We began reporting the operating results of our Venezuelan subsidiary in the first quarter of 2010 using the devalued rate of 4.3 bolivars fuerte per U.S. dollar. Companies operating in Venezuela are required to obtain Venezuelan government approval to exchange Venezuelan bolivars fuerte into U.S. dollars at the official rate, or alternatively, a legal parallel exchange process that existed until May 2010, when the Venezuelan government enacted regulations that closed the parallel exchange process down. Rates implied by transactions in the parallel market were significantly higher than the official rate (recently 6 to 7 bolivars fuerte per U.S. dollar). The official approval process has been delayed in recent periods and our Venezuelan subsidiary has relied on the parallel exchange process to settle U.S. dollar obligations and to repatriate accumulated cash balances prior to its close. As a result, we recorded a $9 million charge in the second quarter of 2010 and a $22 million charge for the six months ended June 30, 2010 and recorded a $48 million charge in the second quarter of 2009 and a $120 million charge for the six months ended June 30, 2009 in "General and administrative expenses" in the Consolidated Statements of Operations in connection with the exchange of accumulated Venezuelan cash balances to U.S. dollars using the parallel exchange process.

        In June 2010, the Venezuelan government established the SITME, an alternative to the official process for exchanging foreign currency. Venezuelan entities can purchase U.S. dollar denominated securities through the SITME; however, trading volume is limited to $50,000 per day with a maximum equivalent of $350,000 in a calendar month, subject to certain limitations. The SITME has established a weighted average implicit exchange rate of approximately 5.3 bolivars fuerte per U.S. dollar.

        As a result of these recent developments, our ability to pay U.S. dollar denominated obligations and repatriate cash generated in Venezuela in excess of local operating requirements is limited, resulting in an increase in the cash balance at our Venezuelan subsidiary. Accumulated cash balances may ultimately be repatriated at less than their currently reported value, as the official exchange rate has not changed despite continuing high inflation in Venezuela. Also, these conditions are expected to

51


Table of Contents


DIRECTV


affect growth in our Venezuelan business which is dependent on our ability to purchase set-top boxes and other components using U.S. dollars.

        Using the official 4.3 bolivars fuerte per U.S. dollar exchange rate as of June 30, 2010, our Venezuelan subsidiary had net Venezuelan bolivar fuerte denominated assets of $24 million in excess of Venezuelan bolivar fuerte denominated liabilities, including cash of $60 million as of June 30, 2010.

        Several factors may affect our ability to fund our operations and commitments that we discuss in "Contractual Obligations", "Off-Balance Sheet Arrangements" and "Contingencies" below. In addition, our future cash flows may be reduced if we experience, among other things, significantly higher subscriber additions than planned, increased subscriber churn or upgrade and retention costs, higher than planned capital expenditures for satellites and broadcast equipment, satellite anomalies or signal theft or if we are required to make a prepayment on our term loans under DIRECTV U.S.' senior secured credit facility. Additionally, DIRECTV U.S.' ability to borrow under the senior secured credit facility is contingent upon DIRECTV U.S. meeting financial and other covenants associated with its facility as more fully described above.

Dividend Policy

        Dividends may be paid on our common stock only when, as, and if declared by our Board of Directors in its sole discretion. We have no current plans to pay any dividends on our common stock. We currently expect to use our future earnings for the development of our businesses or other corporate purposes, which may include share repurchases.

CONTRACTUAL OBLIGATIONS

        The following table sets forth our contractual obligations as of June 30, 2010, including the future periods in which payments are expected. Additional details regarding these obligations are provided in the Notes to the Consolidated Financial Statements in Part I, Item 1 referenced in the table below and the Notes to the Consolidated Financial Statements in Part II, Item 8 in our Form 10-K for the year ended December 31, 2009.

 
 
Payments Due By Period
 
Contractual Obligations
 
Total
 
2010
 
2011-2012
 
2013-2014
 
2015 and
thereafter
 
 
  (Dollars in Millions)
 

Long-term debt obligations (Note 5)(a)

  $ 12,389   $ 405   $ 994   $ 2,788   $ 8,202  

Purchase obligations(b)

    9,850     1,020     4,022     2,991     1,817  

Operating lease obligations(c)

    406     41     120     88     157  

Capital lease obligations

    887     44     171     161     511  

Other long-term liabilities reflected on the Consolidated Balance Sheets under GAAP(d)

    181     45     136          
                       

Total

  $ 23,713   $ 1,555   $ 5,443   $ 6,028   $ 10,687  
                       


(a)
Long-term debt obligations include interest calculated based on the rates in effect at June 30, 2010, however, the obligations do not reflect potential prepayments that may be required under DIRECTV U.S.' senior secured credit facility, if any, or permitted under its indentures.

(b)
Purchase obligations consist primarily of broadcast programming commitments, regional professional team rights agreements, service contract commitments and satellite contracts. Broadcast programming commitments include guaranteed minimum contractual commitments that

52


Table of Contents


DIRECTV

(c)
Certain of the operating leases contain escalation clauses and renewal or purchase options, which we do not consider in the amounts disclosed.

(d)
Payments due by period for other long-term liabilities reflected on the Consolidated Balance Sheet under GAAP do not include payments that could be made related to our net unrecognized tax benefits liability, which amounted to $378 million as of June 30, 2010. The timing and amount of any future payments is not reasonably estimable, as such payments are dependent on the completion and resolution of examinations with tax authorities. We do not expect a significant payment related to these obligations within the next twelve months.

CONTINGENCIES

        For a discussion of "Contingencies," see Part I, Item 1, and Note 6 of the Notes to the Consolidated Financial Statements of this Quarterly Report, which we incorporate herein by reference.

CERTAIN RELATIONSHIPS AND RELATED-PARTY TRANSACTIONS

        For a discussion of "Certain Relationships and Related-Party Transactions," see Part I, Item 1, Note 7 of the Notes to the Consolidated Financial Statements of this Quarterly Report, which we incorporate herein by reference.

ACCOUNTING CHANGES

        For a discussion of "Accounting Changes," see Part I, Item 1, Note 3 of the Notes to the Consolidated Financial Statements of this Quarterly Report, which we incorporate herein by reference.

*  *  *

ITEM 3.    QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

        There have been no material changes in our market risk during the three months ended June 30, 2010. For additional information, see Item 7A. Quantitative and Qualitative Disclosures About Market Risk in Part II of our Annual Report on Form 10-K for the year ended December 31, 2009.

*  *  *

ITEM 4.    CONTROLS AND PROCEDURES

        We carried out an evaluation as of the end of the period covered by this Quarterly Report on Form 10-Q under the supervision and with the participation of management, including our principal executive officer and our principal financial officer, of the effectiveness of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended, or the Exchange Act). Based on the evaluation, our principal executive officer and our principal financial officer concluded that our disclosure controls and procedures were effective as of June 30, 2010.

53


Table of Contents


DIRECTV

        There has been no change in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) that occurred during our fiscal quarter ended June 30, 2010, that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

*  *  *

54


Table of Contents


DIRECTV

PART II—OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

        (a)   Material pending legal proceedings, other than ordinary routine litigation incidental to the business, to which we became or were a party during the quarter ended June 30, 2010 or subsequent thereto, but before the filing of this report, are summarized below:

        Intellectual Property Litigation.    We are a defendant in several unrelated lawsuits claiming infringement of various patents relating to various aspects of our businesses. In certain of these cases other industry participants are also defendants, and also in certain of these cases we expect that any potential liability would be the responsibility of our equipment vendors pursuant to applicable contractual indemnification provisions. To the extent that the allegations in these lawsuits can be analyzed by us at this stage of their proceedings, we believe the claims are without merit and intend to defend the actions vigorously. The final disposition of these claims is not expected to have a material adverse effect on our consolidated financial position, but could possibly be material to our consolidated results of operations of any one period. No assurance can be given that any adverse outcome would not be material to our consolidated financial position.

        Liberty Media Corporation Litigation.    As previously reported, a purported class action complaint was filed on February 9, 2010 and amended on April 23, 2010 in Delaware Chancery Court against certain past and present directors of Liberty Media Corporation alleging, among other things, that the defendants breached their fiduciary duties as Liberty board members in connection with the business terms and approval process by Liberty stockholders of the merger of Liberty Entertainment, Inc. with a subsidiary of DIRECTV as part of the Liberty Transaction. The plaintiff purports to represent approximately 85 former Liberty Media Corporation stockholders (other than the defendants) that allegedly held approximately 1.8 million Liberty Media Corporation shares prior to the consummation of the Liberty Transaction. The complaint alleges, among other things, that John Malone and certain other Liberty Media Corporation stockholders received disparate allocation of consideration in the Liberty Transaction. The complaint seeks equitable reallocation and disgorgement of the improper consideration received by the defendants and other relief. The defendants have requested indemnification and have tendered defense of this litigation to DIRECTV pursuant to agreements executed as part of the Liberty Transaction and DIRECTV has elected to take control of the defense.

        Early Cancellation Fees.    In 2008, a number of plaintiffs filed putative class action lawsuits in state and federal courts challenging the early cancellation fees we assess our customers when they do not fulfill their programming commitments. Several of these lawsuits are pending—some in California state court purporting to represent statewide classes, and some in federal courts purporting to represent nationwide classes. The lawsuits seek both monetary and injunctive relief. While the theories of liability vary, the lawsuits generally challenge these fees under state consumer protection laws as both unfair and inadequately disclosed to customers. Each of the lawsuits is at an early stage. Where possible, we are moving to compel these cases to arbitration in accordance with our Customer Agreement, but in states such as California where the enforceability of the arbitration provision is limited, we intend to defend against these allegations in court. We believe that our early cancellation fees are adequately disclosed, and represent reasonable estimates of the costs we incur when customers cancel service before fulfilling their programming commitments.

        From time to time, we receive investigative inquiries or subpoenas from state and federal authorities with respect to alleged violations of state and federal statutes. These inquiries may lead to legal proceedings in some cases. Currently, DIRECTV U.S. is the subject of an investigation by a multistate group of state attorneys general regarding alleged violations of their respective state

55


Table of Contents


DIRECTV


consumer protection statutes. The state of Washington, originally a part of the multistate group, filed an action in Washington state court in December 2009 seeking injunctive relief and civil penalties of up to $2,000 per violation of Washington's Consumer Protection Act. The multistate investigation and the Washington lawsuit allege a variety of purported violations of the statutes, but primarily allege that we do not adequately disclose the terms and conditions of consumer offers, including subscriber commitments and early cancellation fees. DIRECTV U.S. has also received a request for information from the Federal Trade Commission, or FTC, on similar issues. We are cooperating with the multistate group and the FTC by providing information about our sales and marketing practices and customer complaints. We are defending the Washington lawsuit.

        Other.    We are subject to other legal proceedings and claims that arise in the ordinary course of our business. The amount of ultimate liability with respect to such actions is not expected to materially affect our financial position, results of operations or liquidity.

        (b)   No previously reported legal proceedings were terminated during the second quarter ended June 30, 2010.


ITEM 1A. RISK FACTORS

        The risk factors included in our Annual Report on Form 10-K for the year ended December 31, 2009 have not materially changed. See Part I Item 2 of this Quarterly Report related to "forward-looking statements" which we incorporate by reference.


ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

        In February 2010, our Board of Directors approved a $3.5 billion repurchase program of our DIRECTV Class A common stock. The authorization allows us to repurchase our common stock from time to time through open market purchases and negotiated transactions, subject to market conditions. The program may be suspended, discontinued or accelerated at any time. The sources of funds for the purchases under the remaining authorization are our existing cash on hand and cash from operations. Repurchased shares are retired, but remain authorized for registration and issuance in the future.

        A summary of the repurchase activity for the three months ended June 30, 2010 is as follows:

Period
 
Total Number
of Shares
Purchased
 
Average Price
Paid Per Share
 
Total Number of
Shares Purchased
as Part of Publicly
Announced Plans
or Programs
 
Maximum Dollar
Value that May
Yet Be Purchased
Under the Plans
or Programs
 
 
  (Amounts in Millions, Except Per Share Amounts)
 

April 1—30, 2010

    12   $ 35.59     12   $ 2,537  

May 1—31, 2010

    15     37.20     15     2,003  

June 1—30, 2010

    21     37.43     21     1,215  
                       

Total

    48     36.89     48     1,215  
                       

        On August 3, 2010, our Board of Directors approved an additional $2 billion repurchase program.

56


Table of Contents


DIRECTV


ITEM 6. EXHIBITS

Exhibit
Number
 
Exhibit Name
  *10.1   Share Exchange Agreement, dated as of April 6, 2010 by and among DIRECTV, Dr. John C. Malone, Mrs. Leslie A. Malone, The Tracy L. Neal Trust A, and The Evan D. Malone Trust A (incorporated by reference to Exhibit 10.1 of the Form 8-K of DIRECTV filed on April 7, 2010 (SEC File No. 1-34554)).

 

*10.2

 

Exchange Rights Agreement dated as of October 8, 2004 among Globo, The News Corporation Limited and The DIRECTV Group, Inc. (incorporated by reference to Exhibit 10.1 of the Form 8-K of DIRECTV filed on June 7, 2010 (SEC File No. 1-34554)).

 

**31.1

 

Certification of the Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

 

**31.2

 

Certification of the Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

 

**32.1

 

Certification of the Chief Executive Officer Pursuant to 18 U.S.C. Section 1350, As Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

 

**32.2

 

Certification of the Chief Financial Officer Pursuant to 18 U.S.C. Section 1350, As Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

 

***101.INS

 

XBRL Instance Document

 

***101.SCH

 

XBRL Taxonomy Extension Schema Document

 

***101.CAL

 

XBRL Taxonomy Extension Calculation Linkbase Document

 

***101.DEF

 

XBRL Taxonomy Extension Definition Linkbase Document

 

***101.LAB

 

XBRL Taxonomy Extension Label Linkbase Document

 

***101.PRE

 

XBRL Taxonomy Extension Presentation Linkbase Document


*
Incorporated by reference.

**
Furnished, not filed.

***
Pursuant to Rule 406T of Regulation S-T, these interactive data files are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933 or Section 18 of the Securities Exchange Act of 1934 and otherwise are not subject to liability.

*  *  *

57


Table of Contents


DIRECTV


SIGNATURES

        Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

  DIRECTV
(Registrant)

Date: August 5, 2010

  By:   /s/ PATRICK T. DOYLE

Patrick T. Doyle
(Duly Authorized Officer and Executive Vice President
and Chief Financial Officer)

58